Artificial intelligence (AI) has taken over the business world. But instead of robots going rogue, it’s about people integrating AI into their processes to enhance performance and efficiency.
The narrative has shifted from fears of AI replacing human jobs to professionals actively seeking AI tools to enhance their work.
AI tools come in many shapes and sizes and are used across industries, but in this blog, we will focus on the best AI tools for digital marketing.
An AI marketing tool is an application or platform powered by artificial intelligence that autonomously performs tasks. Some tasks that use AI in marketing can range from analyzing large volumes of data to identifying patterns and insights that humans might overlook to automating repetitive and time-consuming activities like sending personalized emails or managing social media posts.
That is to say, the use of AI in marketing has transformed how brands connect with their audience, enabling personalized experiences at scale.
| Top AI Tools for Marketing | |
|---|---|
| 1. Acrolinx 2. Albert 3. Brand24 4. Brandwatch 5. Brevo 6. Canva 7. Chatfuel 8. ChatGPT 9. Copy.ai 10. Customers.ai 11. Dall-E 12. DeepBrain AI Studios 13. DeepL 14. Describely 15. Emplifi 16. Flick 17. Frase 18. Grammarly | 19. Growthbar 20. HeyOrca 21. Hootsuite 22. Hypotenuse AI 23. INK 24. Jasper 25. ManyChat 26. MarketMuse 27. Midjourney 28. Optimove 29. Podcastle 30. Rytr 31. Seventh Sense 32. Skai 33. Synthesia 34. Trellis 35. Writesonic |
The Best AI Tools for Digital Marketing
Let’s explore the top AI marketing tools that can simplify your workflow or amplify your productivity on a large scale.
Acrolinx
Acrolinx is a powerful platform to manage and refine your content creation workflow, guaranteeing that every piece you put out there resonates with your brand’s unique style, tone and regulatory standards. It provides real-time editorial guidance as you write, helping you avoid grammatical errors and maintain clarity. Additionally, Acrolinx automates content governance across repositories, streamlining workflows and minimizing errors.
You can customize style, tone, grammar, and unique brand language settings. The platform then reviews your content, suggesting improvements to ensure it meets your standards. This level of customization and oversight is why industry leaders, including Cisco, Sony and Amazon, rely on Acrolinx to maintain the quality and consistency of their marketing materials.
Acrolinx also offers powerful analytics to measure content quality and performance. This allows you to identify areas for improvement and ensure your content meets its objectives. Additionally, it provides multilingual support, streamlining the translation process. As a content governance platform backed by robust AI technology hosted on Azure AI, Acrolinx promises not just intelligence and efficiency but also security and scalability for the future.
Best feature: Supports every kind of content, including various file types and authoring tools.
Who it’s best for: Enterprise or large companies with complex structures and needs.
Category: AI content marketing tools
Price: Available upon request.
Albert
Albert is a marketing platform that utilizes artificial intelligence to optimize and manage your digital advertising campaigns across various channels, including paid search, social media and programmatic advertising. Designed as a self-learning “ally” for marketers, Albert takes on the repetitive tasks and complex data analysis, freeing you to focus on strategic initiatives and creative development.
With the ability to conduct complex, multivariate analyses at the speed and scale only achievable by machines, Albert tirelessly analyzes audience and advertising data at scale, autonomously allocating budgets, optimizing creative content and continuously evolving campaigns across search engines, social media platforms and programmatic channels.
While Albert handles the heavy lifting, it doesn’t replace human expertise. It fosters a collaborative environment where marketers can leverage Albert’s AI capabilities to gain deeper insights, automate tedious tasks and, ultimately, achieve superior campaign results. This frees you to focus on the bigger picture, strategize creative approaches and refine your overall marketing goals.
Best feature: Works within your paid search and social programmatic accounts, including Meta platforms, Bing, YouTube, TikTok and Display & Video 360.
Who it’s best for: Digital marketers engaged in paid advertising on multiple biddable platforms.
Category: Paid ads marketing AI tools
Price: Available upon request.
Brand24
Brand24’s AI-driven social media monitoring tool provides unparalleled insights into real-time feedback about your brand, covering both the good and the bad. This tool grants access to an extensive array of online mentions, pulling from a pool of 25 million sources to ensure you’re the first to know about any narrative surrounding your brand. It employs advanced sentiment analysis to categorize mentions as positive, negative or neutral, allowing for precise measurement and reporting of your public relations efforts.
A business’s reputation is its most valuable asset. Brand24 enhances your ability to monitor this reputation across the web by analyzing discussions about your brand, its offerings and even your competitors. This continuous oversight helps you stay informed about your brand’s perception, providing an opportunity to address any negative feedback promptly and effectively.
Beyond mere reputation tracking, Brand24 offers strategic insights into the performance of your marketing campaigns, enabling you to identify and act on issues before they snowball. This comprehensive analysis spans across the internet, offering a detailed view of your brand’s standing, campaign effectiveness and potential challenges, therefore empowering you to manage your brand’s online presence proactively.
Best feature: The influence Score feature helps you identify key influencers in your industry for more informed and beneficial partnership opportunities.
Who it’s best for: Social media managers managing multiple brand profiles across several social platforms.
Category: Social media AI marketing tools
Price: Plans start at $79 per month on an annual contract, with a 14-day free trial (no credit card required).
Brandwatch (Consumer Intelligence)
Brandwatch has carved a niche for itself among the best AI tools for digital marketing, particularly in the marketing intelligence domain, offering robust tools that empower businesses to unlock consumer insights and enhance their digital engagement strategies. Its Consumer Intelligence solution stands out, utilizing artificial intelligence to sift through extensive datasets and distill them into strategic, actionable insights. It grants brands a layered understanding of public perception and aligns with consumer expectations.
The platform’s extensive experience has cultivated a deep data reservoir, facilitating thorough analyses for market research, brand development and more. Leading enterprises such as Unilever, GlaxoSmithKline, Delta Airlines and Nestle rely on Brandwatch to remain closely connected with consumer sentiments, industry shifts and overall brand health.
Brandwatch also excels in making complex data analysis accessible. By integrating with advanced conversational AI technologies like ChatGPT, the platform ensures that insights are not only comprehensive but also presented in a format that’s straightforward and actionable for various teams. This synergy of technologies streamlines the decision-making process, fostering a culture of data-driven innovation across organizations.
Best feature: Distribute live data visualizations to any device within your organization through Vizia. Vizia is another tool of Brandwatch that is aimed at social listening and visual data presentations.
Who it’s best for: Enterprise brands marketing managers and strategists who want to understand what people say about their companies online.
Category: Research marketing AI tools
Price: Available upon request.
Brevo (Formerly Sendinblue)
Brevo is a software-as-a-service (SaaS) solution designed to streamline relationship marketing for businesses. They offer a cloud-based platform with various tools to help you connect and engage with your customers across different channels. This translates to building stronger, longer-lasting relationships that can benefit your business in the long run.
Brevo’s core functionalities include email marketing, automation tools and CRM (Customer Relationship Management) capabilities. You can design and send bulk emails, set up triggered messages based on customer behavior and even create automated email sequences to nurture potential customers. Its offerings extend beyond email, allowing you to manage SMS marketing campaigns, create landing pages to capture leads and even integrate with Facebook Ads for a more comprehensive marketing strategy.
Overall, Brevo positions itself as a one-stop shop for businesses looking to manage their marketing efforts across various channels. With its suite of tools and global presence, it appears to be a well-rounded solution for businesses aiming to strengthen customer relationships and achieve their marketing goals.
Best feature: Cloud-based phone system with a free phone number for its sales platform, allowing you to make global calls and manage calls in one space.
Who it’s best for: Small and medium-sized businesses with a focus on relationship marketing, like eCommerce businesses.
Category: Relationship marketing AI tools
Price: Paid plans start at $22 per month on an annual contract; a free limited plan is available.
Canva (Magic Studio)
Canva is a well-known, user-friendly graphic design editor. It has introduced a new collection of products called Magic Studio. The suite of AI-powered features aims to revolutionize design creation, particularly for those without extensive design experience. Magic Studio brings all the best AI tools under one roof within the Canva platform.
Magic Studio’s AI Image Generation feature allows you to describe your design concept with a few words and have AI generate a unique image to match your vision. It eliminates the hassle of searching for stock photos and illustrations. But that’s not all. It boasts other AI features like Magic Write, which tackles writer’s block by creating draft text content based on your prompts. This can be a game-changer for crafting headlines, descriptions and other textual elements for your visual content.
Magic Studio empowers anyone, regardless of design expertise, to bring their creative ideas to life. By leveraging AI tools like image generation and text writing assistance, Canva is making design creation more accessible, efficient and enjoyable for everyone.
Best feature: Magic Write feature expanded Canva’s image editing capabilities.
Who it’s best for: Non-designers, new artists or social media managers who need to create fresh visuals at scale.
Category: Best AI marketing tools for creatives
Price: Paid plans start at $10 per month on an annual contract; a free limited plan is available.
Chatfuel
Chatfuel is a platform designed to help businesses of all sizes build chatbots for various messaging applications, including Facebook Messenger, WhatsApp, Instagram and even Telegram. These chatbots can automate interactions with customers, answering frequently asked questions, providing product recommendations and even guiding users through the sales funnel.
The platform can also be used to collect customer data, schedule appointments, and process simple transactions, streamlining business operations and improving customer experience. It offers a drag-and-drop interface that allows users to visually design conversation flows for their chatbots. Additionally, Chatfuel provides pre-built templates and modules for common tasks, making it easier for beginners to get started.
Chatfuel can be integrated with Shopify, Hubspot, Google Sheets, CRM and other custom integrations at an added cost. By leveraging chatbots, businesses can streamline communication with customers, provide 24/7 support and even personalize interactions based on user data.
Best feature: Lead generation forms with conditional logic can be seamlessly embedded within your chatbot flows, making the lead generation process more personalized and relevant.
Who it’s best for: Small and medium-sized businesses, eCommerce businesses, marketing and sales professionals as well as customer service teams, looking to leverage chatbots for improved customer engagement, lead generation and streamlined operations.
Category: Relationship marketing AI tools
Price: Plans start at $14.39 per month for 500 conversations (extra conversations cost $.03 each), with a free trial period.
ChatGPT
ChatGPT is an impressive AI system developed by OpenAI. It allows you to have natural and informative conversations, explore creative text formats and even automate specific tasks. Beyond conversation, it can generate different creative text formats, like poems, code, scripts, musical pieces and even email drafts. This makes it a valuable tool for research, brainstorming ideas, overcoming writer’s block or simply having a fun and informative exchange.
GPT-4 is OpenAI’s most advanced language model to date. What makes GPT-4 special? It boasts significant improvements in areas like problem-solving and handling complex information compared to its predecessors. It can access and process massive amounts of text data, allowing it to generate more nuanced and insightful responses. The potential applications are vast, and GPT -4’s capabilities are pushing the boundaries of what’s possible with AI.
The capabilities of GPT-4 have undoubtedly acted as a catalyst for AI-powered tools. Its ability to generate realistic and creative text formats has fueled advancements in chatbots, marketing copywriting and even code generation. This has empowered developers to create more sophisticated AI tools that can handle complex tasks and interact with users in a more natural way.
Best feature: ChatGPT and Whisper API give developers access to AI-powered language and speech-to-text capabilities for their own app or product development.
Price: Paid plan (ChatGPT Plus) costs $20 per month; a free limited plan is available.
Who it’s best for: Marketing agencies’ content writers, editors and producers looking to scale their capacity.
Category: AI content generation marketing tools
Related article: How To Use ChatGPT for Your Keyword Research and Content Topic Ideation
Copy.ai
Copy.ai is an AI-powered writing assistant that goes beyond simple content generation. It caters to a variety of needs, from marketing and advertising to creative writing and social media content. But Copy.ai goes beyond a one-size-fits-all solution. It offers specialized features within its platform known as AI Marketing OS and AI Sales OS. These function as separate “operating systems” designed to address specific marketing and sales needs.
The AI Marketing OS is a suite of tools catered to marketers looking to create high-performing content for various marketing channels. It offers features specifically designed for crafting social media posts, landing pages, website copy and even Google Search Ads, allowing you to streamline your marketing content creation process across different platforms.
AI Sales OS, on the other hand, is a set of features geared towards sales professionals and entrepreneurs. It provides templates and functionalities for crafting effective sales copywriting, including email sequences, cold emails and sales call scripts. This allows you to personalize your outreach and potentially improve conversion rates.
Best feature: The different operations systems (AI Marketing OS and AI Sales OS), as mentioned above.
Who it’s best for: Solopreneurs or small marketing teams looking to create various marketing content.
Category: Content marketing AI tools
Price: Paid plans start at $36 per month on an annual contract; a free limited plan is available (no credit card required).
Customers.ai
Customers.ai, formerly known as MobileMonkey, isn’t your average marketing platform. Sure, it boasts features like email marketing and website visitor tracking, but what sets it apart is its laser focus on business-to-consumer (B2C) lead generation with a surprisingly aggressive claim: it can outperform traditional digital advertising by 10x more.
Unlike traditional website analytics that lump everyone together, Customers.ai promises to identify the who’s who of your website visitors. This means you can target high-value leads you might otherwise miss. It achieves this through website visitor identification, a feature that unmasks specific visitors.
The tool then complements this intel with access to prospecting data, essentially a goldmine of consumer information that helps you build laser-focused audience lists perfectly aligned with your ideal customer profile. It personalizes automated messages to initiate contact and nurture them toward becoming customers.
Best feature: Remarketing automation can be particularly helpful in re-engaging website visitors who haven’t converted.
Who it’s best for: Small and medium-sized businesses in the eCommerce industry.
Category: Best AI marketing tools for eCommerce
Price: Plans start at $199 per month, with a 7-day free trial (no credit card required).
Dall-E
DALL-E 3 is OpenAI’s advanced tool that turns text into images, making it simpler to visualize ideas without needing artistic skills or design tools. The latest version aims to better understand and interpret text, producing images closely matching the input description. It bridges human creativity and AI’s capabilities, showcasing significant improvements in how machines understand and generate visual content.
Beyond professional use, it democratizes art creation, allowing anyone to experiment with visual concepts. This makes DALL-E 3 a valuable asset across various sectors, including education and marketing, by providing an easy way to generate unique, high-quality visuals.
DALL-E 3 and ChatGPT offer a complementary workflow for creative image generation. While not directly integrated, ChatGPT can be employed as a pre-processing tool for DALL-E 3. Users can leverage ChatGPT’s capabilities to formulate detailed and precise textual descriptions of their desired images.
Best feature: HD resolution up to 1024×1792 or 1792×1024; previous version was limited to 1024×1024.
Who it’s best for: Creative professionals, content creators and marketers, educators and students
Category: Best AI marketing tools for creatives
Price: Price range from $.040 to $0.120 per image.
DeepBrain AI Studios
DeepBrain harnesses artificial intelligence to simplify video production, allowing users to craft videos from text descriptions. It has a collection of over 100 realistic AI avatars narrating in over 80 languages, complemented by a straightforward drag-and-drop editor. This setup serves both beginners and experts, promising a quick and accessible way to generate video content.
Aimed at businesses and individual creators, DeepBrain.io offers an efficient, wallet-friendly route to video content creation, especially for those with limited editing experience. Its main selling point is the platform’s simplicity, making it a go-to for creators looking to broaden their reach and produce content more efficiently.
However, potential users should consider the platform’s limitations, such as the level of creative control and the quality of AI-generated videos, which might affect the content’s uniqueness and appeal. Moreover, the ethical implications of using AI avatars and the potential for misuse are important factors to weigh alongside the platform’s advantages.
Best feature: Generate videos in multiple languages can be valuable for businesses with a global audience
Who it’s best for: Small businesses, educators, and content creators who have flexible content standards or no stringent guidelines.
Category: AI tools for video content generation
Price: Plans start at $24 per month (10 minutes limit) on an annual contract, with a free trial period (no credit card required).
DeepL
DeepL is a premier AI-powered translation tool. It is regarded by many for its accuracy surpassing that of competitors such as Google Translate. Catering to both individuals and businesses, it shines in translating complex content like business communications and technical documents, proving invaluable for diverse translation needs.
The service excels in translating over 70 languages with unmatched precision. Users can translate various document formats, maintaining the original design through a user-friendly interface. DeepL also offers a free trial for basic use, with paid subscriptions providing enhanced features like glossary management and customizable tones, catering to more specialized requirements.
DeepL’s precision in translation is crucial for effective cross-language communication, especially for businesses with global interactions. Its document translation feature saves time and effort, enhancing productivity. With flexible pricing, DeepL presents an efficient and cost-effective solution for overcoming language barriers in both professional and personal contexts.
Best feature: Translate documents in formats like DOCX, PPTX, PDF and TXT while preserving the original layout.
Who it’s best for: Enterprise or large companies operating in international markets.
Category: AI content marketing tools
Price: Plans start at $8.74 per month on an annual contract, with a free trial period.
Describely
Describely introduces itself as a cutting-edge AI platform tailor-made to revolutionize how eCommerce businesses craft product content. Catering to companies big and small, it promises to tackle the common hurdle of producing captivating, high-quality product narratives, meta tags and more, all while managing extensive product data with ease.
It leverages AI to create unique, SEO-friendly product descriptions, enhancing them with comprehensive data research and integration. This streamlined process facilitates efficient content management and distribution across multiple channels, simplifying the way product information, from text to images, is organized and shared.
Integrating Describely boosts eCommerce efficiency by automating content creation and enrichment, saving valuable time and resources. It improves product listings with high-quality, SEO-optimized content, enhancing online visibility. Additionally, its capacity for ensuring uniform content across various platforms aids in scaling businesses and maintaining a consistent brand image.
Best feature: Import your full product catalog to auto-generate descriptions, meta tags, and titles for all items quickly.
Who it’s best for: eCommerce businesses are the primary target audience for Describely.ai.
Category: eCommerce AI content marketing and generation tool
Price: Plans start at $28 per month (50 products) on an annual contract, with a free trial period (no credit card required).
Emplifi
Emplifi, previously Socialbakers, is an all-in-one customer experience (CX) platform that consolidates social media marketing, eCommerce and customer service. It targets businesses eager to enhance customer interactions across various channels. With endorsements from prominent companies like Audi, Samsung and Penguin Random House, Emplifi demonstrates its capacity to support both growing businesses and large enterprises.
It offers a comprehensive set of tools for social media management, including scheduling, analytics and influencer collaborations. It integrates social commerce capabilities, enabling direct sales and support through social channels, alongside robust customer care management across emails and messaging apps.
Emplifi’s unified platform simplifies operations, fostering improved team collaboration and data insight sharing. This holistic approach enhances customer engagement through streamlined communication and provides analytics that guide strategy adjustments, customer satisfaction improvements and revenue growth.
Best feature: Advanced CX analytics gives you access to deeper insights and dynamic reporting.
Who it’s best for: Enterprise or large companies with complex customer journeys.
Category: Best AI tools for digital marketing
Price: Available upon request.
Flick
Flick is a social media marketing platform catering to both individuals and businesses keen on enhancing their online footprint. It appeals to a wide range of users, from small startups to established companies, showcasing its utility through various success stories. Flick is designed to streamline social media management, making it easier for all types of creators to reach their audience effectively.
The platform offers robust scheduling and content management tools across several major social networks like Facebook, Instagram, TikTok and LinkedIn. With its intuitive drag-and-drop calendar, users can effortlessly plan and organize their posting schedule. Flick further supports content optimization through in-depth hashtag research and analytics, coupled with AI-driven caption suggestions and tools that facilitate seamless team collaboration.
Flick simplifies social media marketing by combining scheduling, analytics and collaboration tools in one comprehensive solution. Its features aimed at improving content strategy and boosting online engagement offer significant value. By enabling more efficient team collaboration and streamlining the content creation process, Flick helps users maximize their social media potential.
Best feature: Drag-and-drop calendar provides a visual representation of the content schedule.
Who it’s best for: Digital marketers and social media managers looking to scale productivity with automation.
Category: Best AI marketing tools for social media
Price: Plans start at $£11 per month on an annual contract, with a free trial period.
Frase
Frase is an AI writing assistant focused on enhancing content creation workflows and boosting SEO effectiveness. It targets a wide spectrum of users, from solo content creators to larger business marketing teams. The tool’s aim is to facilitate the production of engaging, search engine-friendly content more swiftly and with less effort. Frase is trusted by companies like Coursera.
It excels in analyzing search engine results pages (SERPs) to craft detailed content outlines, integrating essential ranking factors automatically. It doesn’t stop there; the platform employs AI to assist in generating diverse content pieces, from captivating blog introductions and effective copywriting snippets to structured FAQs and comprehensive article drafts, all tailored to the user’s style and requirements.
Frase also boosts teamwork with collaboration-enhancing features and instant SEO tips to refine content. It slashes research and development time, ensuring content meets SEO standards for better search rankings. Its smart content creation and optimization tools not only improve quality but maintain consistency across projects.
Best feature: Real-time SEO suggestions as you work to ensure your content is optimized for search engines.
Who it’s best for: Freelance writers, content specialists and copywriters working on SEO content.
Category: AI tools for marketing content
Price: Plans start at $12 per month on an annual contract, with a free trial period (no credit card required).
Grammarly
Grammarly is an AI writing assistance tool that enhances writing through comprehensive support that surpasses the usual spelling corrections. For everyday users, Grammarly presents a multi-tiered service model. The no-cost tier offers fundamental assistance with spelling, grammar and common mistakes to refine your documents.
Opting for the premium version opens the door to a broader array of tools, including checks for plagiarism, advanced suggestions for improving clarity and tone, vocabulary suggestions and customization options for adapting to various writing contexts, whether they require a formal or casual tone.
Beyond individual usage, Grammarly extends its capabilities to teams and corporations, promoting cohesive brand messaging. It achieves this through features like customizable style guides, which help in keeping written communication consistent across the organization, and time-saving text templates that streamline the writing process by providing readily available, standard text blocks.
Best feature: Custom style guides and snippets are premium features that promote brand consistency and streamline collaboration through pre-approved text.
Who it’s best for: All business teams, professionals and students can benefit from using Grammarly.
Category: AI content marketing tools
Price: Plans start at $12 per month on an annual contract, with a free limited plan.
GrowthBar
GrowthBar streamlines SEO and content creation with AI and machine learning, offering keyword discovery, content generation and SEO optimization tools. It simplifies tasks like crafting meta descriptions and formulating content strategies, making it easier to produce engaging content and improve search rankings.
Aimed at a broad audience, including bloggers, SEO professionals and small businesses, GrowthBar is an essential tool for enhancing online presence. It eliminates the need for a dedicated SEO team by providing an all-in-one platform for improving website visibility and content efficiency.
The platform offers significant benefits such as time-saving content generation, improved SEO results and higher content quality through features like plagiarism checks. Unique offerings include multilingual writing support and a free meta-description generator. The tool is used by established companies like Dell and Codeless.
Best feature: Keyword research capabilities allow you to discover relevant keywords and analyze search volume and difficulty.
Who it’s best for: Freelance writers, content specialists and copywriters working on SEO content.
Category: AI content marketing tools
Price: Plans start at $48 per month on an annual contract, with a 7-day free trial (credit card required).
HeyOrca
HeyOrca aims to simplify social media management for teams, providing a platform that supports everything from scheduling to client approvals. It’s ideal for social media managers and marketing teams of various sizes, particularly those that value collaboration. The tool facilitates working together seamlessly, whether it’s gathering internal feedback or streamlining client approvals.
The platform’s standout features include the ability to schedule posts across multiple social media channels, a comprehensive content calendar for strategic planning and a mobile app for managing content anywhere. Additionally, HeyOrca enhances teamwork and client interactions with features for post approvals and internal feedback and integrates with Canva for easy graphic design. While it hints at analytics capabilities, those interested should delve deeper to understand the full extent of its reporting tools.
HeyOrca’s benefits are clear. It fosters team collaboration and increases operational efficiency by allowing content scheduling and on-the-move management. The platform also aims to boost client satisfaction through a straightforward content approval process and supports higher content quality with feedback mechanisms and design tools.
Best feature: Client review and approval processes facilitate productivity across the board.
Who it’s best for: Digital marketing agencies, social media managers and their clients can use the tool to streamline workflow.
Category: Best AI marketing tools for social media
Price: Plans start at $50.15 per calendar per month on an annual contract, with a free trial period (no credit card required).
Hootsuite
Hootsuite is a versatile social media management tool for businesses of all sizes, from startups to large corporations. It offers solutions for managing a single brand and complex operations involving multiple brands and teams.
This platform streamlines social media efforts with features for publishing content across social media platforms (Facebook, Instagram, X (previously Twitter), LinkedIn, Pinterest, YouTube and TikTok) from one dashboard, planning with an advanced content calendar and engaging in social listening for brand mentions and audience insights. It also includes team collaboration tools, security measures for enhanced data protection and options for managing paid social media campaigns.
With the tool, you’ll gain significant time savings through efficient scheduling and management, improved insights from comprehensive analytics, consistent brand messaging across all platforms and better team cooperation with task assignments and role management, especially with its premium plans offering more advanced features.
Best feature: Integrates across all major social media platforms, allowing you to manage your channels in a single dashboard.
Who it’s best for: Social media managers managing multiple brand profiles across several social platforms.
Category: Best AI marketing tools for social media
Price: Plans start at $99 per month on an annual contract, with a 30-day free trial.
Hypotenuse AI
Hypotenuse AI offers marketers and content creators a streamlined approach to producing diverse content types, emphasizing brand voice alignment. Renowned for its efficiency and versatility, the platform’s success with major brands like Qatar Airways and Vodafone highlights its proficiency in catering to a wide array of content demands, ensuring brand consistency.
The platform specializes in generating content across various formats, ensuring SEO optimization and originality to uphold brand integrity. Its commitment to producing plagiarism-free, high-quality content tailored to a brand’s specific tone makes it a go-to tool for maintaining a unified brand voice.
With seamless Shopify integration, users can auto-generate compelling product descriptions directly within their Shopify platform, ensuring brand consistency and saving precious time. Beyond eCommerce, its compatibility with WordPress facilitates effortless content production for various channels, including blog posts and social media captions.
Best feature: The tool can be trained on a company’s internal data and product information.
Who it’s best for: Marketing agencies’ content writers, editors and producers looking to scale their capacity.
Category: AI tools for marketing content
Price: Plans start at $24 per month on an annual contract, with a free trial period (no credit card required).
INK
INK AI Writer is designed for those eager to elevate their content’s search engine visibility. Targeting creators, marketers and businesses focused on SEO ensures content isn’t just engaging but primed for higher search rankings.
The platform shines with features for crafting detailed content like blog posts and ebooks, guiding users through SEO with keyword suggestions and content structuring for better search engine placement. It also offers an AI assistant for enhancing writing clarity and flow, a command mode for targeted content creation and templates for a variety of content types.
INK AI Writer’s key selling points include speeding up the content creation process and improving SEO outcomes, leading to more polished and visible content online. It serves a wide range of content creation needs, emphasizing both the quality and the discoverability of the produced content.
Best feature: The keyword clustering feature boosts SEO by structuring content around focused topics and associated keywords.
Who it’s best for: Freelance writers, content specialists and copywriters working on SEO content.
Category: AI content marketing tools
Price: Plans start at $39 per month on an annual contract, with a 5-day free trial (no credit card required).
Jasper
Jasper is designed to enhance content creation for businesses and marketing teams, offering a suite of tools to improve both the speed and quality of content across various formats, from blogs and website copy to social media and marketing materials. The tool is used by established companies like iHeartMedia, VaynerMedia and Wayfair.
The platform supports the generation of diverse long-form content, like blog posts and website copy, with AI assistance and ‘Boss Mode’ for tailored guidance. It offers various content templates, suggests SEO optimization for greater visibility, supports over 25 languages for international reach and promises better team collaboration, though more details would enhance understanding.
The platform’s benefits include increased content production speed, enhanced quality through AI insights and versatility in content formats for effective communication across channels. Jasper.ai is designed to bolster team collaboration in content creation.
Best feature: Jasper Everywhere functionality extends its reach by offering browser extensions for Chrome and Edge.
Who it’s best for: Marketing agencies’ content writers, editors and producers looking to scale their capacity.
Category: AI content marketing tools
Price: Plans start at $39 per seat per month on an annual contract, with a 7-day free trial.
Related article: What Google Has To Say About AI Generated Content From the Likes of ChatGPT and Jasper
ManyChat
ManyChat is a streamlined chat tool that transforms how businesses use chat messaging apps like Facebook Messenger, Instagram DMs and WhatsApp for marketing, sales and support. Tailored for companies of any size, it’s crafted to enhance customer engagement directly through Messenger. It is used by well-known brands like Benefit and Nike.
Its suite of features includes chat marketing automation for round-the-clock customer interaction, multi-channel management for unified conversation handling across platforms like Facebook Messenger and Instagram, and customer segmentation for personalized communication. Additionally, it provides analytics for measuring campaign success.
By using ManyChat, businesses can automate customer support, unify messaging across different channels and tailor their marketing efforts with segmented messages. This approach leads to improved customer satisfaction, streamlined team workflows and actionable insights from detailed performance analytics, driving better chat marketing strategies.
Best feature: Integration with various marketing and CRM tools to enhance your chat marketing workflows.
Who it’s best for: Small and medium-sized businesses with a focus on relationship marketing, like eCommerce companies.
Category: Relationship marketing AI tools
Price: Paid plans start at $15 per month on an annual contract; limited free plan available.
MarketMuse
MarketMuse sets itself up as a powerful tool aimed at boosting content’s search engine visibility and overall impact for businesses. It leverages data to transcend traditional SEO, providing insights that help businesses and marketing teams craft content that’s not just engaging but also ranks well.
The platform’s suite of optimization tools includes evaluating content for optimization, identifying key topics, comparing with competitors, suggesting internal links and uncovering unexplored content opportunities. These features ensure content resonates more effectively with audiences and highly appears in search engine results.
MarketMuse offers significant advantages by enhancing content relevance and quality through data-driven strategies. It aims to improve search rankings and organic traffic by ensuring content matches search intent and thoroughly covers relevant topics. The platform also aids in formulating a content strategy by identifying gaps and insights into competitors, making the content creation process more efficient and focused.
Best feature: Content briefs generator provides writers with a roadmap to craft high-quality, SEO-optimized content.
Who it’s best for: Marketing agencies’ content writers, editors and producers looking to amplify their content strategy.
Category: AI tools for marketing content
Price: Paid plans start at $149 per month on an annual contract; limited free plan available.
Midjourney
Midjourney distinguishes itself as a pioneering research lab focused on pushing the boundaries of artistic creation and enhancing the power of human creativity. Its flagship offering is an advanced AI tool that crafts images from textual descriptions, enabling a new form of expression. Midjourney is only accessible through Discord.
This tool appeals to a wide range of users, from professional artists and designers seeking innovative ways to express their creativity to anyone interested in transforming their imaginative concepts into stunning visual pieces. It’s designed to bridge the gap between imagination and visual representation, offering a platform for users to bring their most vivid ideas to life through detailed images created from simple text descriptions.
With a vibrant Discord community, Midjourney fosters a space for collaboration and sharing. This communal aspect enriches the user experience, encouraging the exchange of ideas and the discovery of inspiration within a like-minded community.
Best feature: Generate images across multiple styles, such as realistic, surreal, and abstract.
Price: Plans start at $8 per month on an annual contract and $10 for a month-to-month setup.
Who it’s best for: Creative enthusiasts, professionals, content creators and marketers, educators and students.
Category: Best AI marketing tools for creatives
Optimove
Optimove markets itself as an advanced customer data platform (CDP) leveraging AI to customize marketing campaigns and improve customer journeys across channels. It’s especially suited for eCommerce and retail businesses focused on personalizing marketing at scale to enhance engagement and sales.
The platform integrates customer data from multiple sources into one, enabling deeper segmentation and insights. It uses AI to automate personalized customer journeys across channels like email and SMS, adjusting recommendations and communications based on customer actions and preferences.
Optimove also offers multi-channel campaign orchestration and OptiGenie AI for advanced decision-making. This includes setting communication priorities, excluding segments, employing AI to generate product suggestions, crafting marketing messages and auto-optimizing campaigns for better results.
Best feature: Personalized product recommendations for individual customers based on behavior and purchase history.
Who it’s best for: Marketing teams in the retail, gaming and mobile app industries.
Category: Relationship marketing AI tools
Price: Available upon request.
Podcastle
Podcastle is a streamlined solution for both novice and seasoned podcasters, aiming to simplify the podcast production process. It appeals to a wide array of podcast creators seeking an effective tool for recording, editing, enhancing, transcribing and sharing their podcasts, especially those who are keen on utilizing AI-driven features to elevate their content.
Among its standout offerings is the ability to generate artificial voices, including the option to clone your own voice for narrations, providing a unique edge in podcast creation. Beyond voice generation, Podcastle equips users with essential recording and editing capabilities, such as multi-track recording, sophisticated editing options and noise cancellation, making the technical aspects of podcast production more accessible.
Additionally, Podcastle simplifies the transcription and distribution process, offering automated transcription services that streamline content creation. It also facilitates the publishing of podcasts across major platforms, including Apple Podcasts, Spotify and Google Podcasts, ensuring creators can reach their audience effortlessly.
Best feature: Automatic podcast transcription services can significantly reduce the workload.
Price: Paid plans start at $11.9 per creator per month on an annual contract; a limited free plan is available.
Who it’s best for: Content creators, specifically podcasters
Category: AI audio editing tool
Rytr
Rytr introduces itself as a versatile AI writing assistant aimed at enhancing content creation for both individuals and organizations. It’s the go-to tool for those in need of fresh ideas, a way to conquer writer’s block or a method to craft content across a spectrum of formats, tones and voices efficiently.
It offers a suite of options for content creation, including but not limited to blog entries, social media updates, product narratives, web content, emails and scripts. This flexibility is bolstered by AI technology that generates content tailored to user inputs, ensuring that each piece aligns with the desired format and message.
Additionally, users have the freedom to adjust the tone and voice of their content, enabling a switch from professional to casual tones or anything in between, depending on the audience and purpose. Further enhancing its user-friendly approach, Rytr provides a Chrome extension, still in beta, which integrates its writing tools into users’ daily digital routines for seamless content creation.
Best feature: The all-to-action generator helps craft persuasive CTAs to drive engagement and conversions within your content.
Who it’s best for: Content creators of all levels, from bloggers and social media managers to marketing professionals and entrepreneurs.
Category: AI content marketing tools
Price: Paid plans start at $7.50 per month on an annual contract; a limited free plan is available.
Related article: How Google Treats AI Content – and Should It Be Labeled?
Seventh Sense
Seventh Sense introduces itself as a game-changer in email marketing, harnessing AI to boost email engagement and deliverability for users of platforms like HubSpot and Marketo. It targets businesses aiming to enhance their email metrics, particularly open and click-through rates.
The platform’s standout feature is its AI-based analysis of subscriber behavior to determine the best times for sending emails, optimizing for maximum engagement. It also includes an email throttling feature to pace the delivery of emails, helping to avoid inbox overload and increasing the likelihood of your messages being seen.
Seventh Sense explores AI-driven personalization beyond timing, aiming to customize various aspects of email campaigns to better suit individual recipient preferences. While the full extent of these capabilities is not explicitly detailed, this approach highlights Seventh Sense’s dedication to leveraging advanced AI to make email marketing more effective and personalized.
Best feature: The specific integration with HubSpot Pro Enterprise Marketing and Adobe Marketo Engage.
Who it’s best for: Businesses of all sizes that rely heavily on email marketing.
Category: Relationship marketing AI tools
Price: $80 to $450 per month billed annually; custom pricing available.
Skai
Skai presents itself as a powerhouse in omnichannel marketing, specifically tailored for large enterprises grappling with the complexities of modern advertising. It positions itself as a one-stop shop for managing a wide array of advertising endeavors – from paid search and social media to display ads, app promotion and retail media.
Its integrated platform simplifies managing advertising campaigns across diverse channels, eliminating the need to switch between platforms. Leveraging AI, it dynamically optimizes bidding strategies and campaign performance, while its robust analytics offer deep insights into customer behavior. Skai tracks customer interactions across channels, providing a comprehensive view of marketing effectiveness.
Moreover, Skai’s expansive network of partnerships with various marketing and data management platforms enhances its appeal by ensuring seamless integration with a business’s existing marketing tech stack. This ecosystem connectivity amplifies the platform’s ability to deliver tailored, data-driven marketing strategies that resonate with complex enterprise needs.
Best feature: The budget forecasting feature helps marketers predict campaign performance and optimize spend allocation across different channels.
Price: Available upon request.
Who it’s best for: Large enterprises looking for a unified platform to manage all paid advertising efforts.
Category: Paid ads marketing AI tools
Synthesia
Synthesia introduces a user-friendly platform that revolutionizes video creation, making professional video production accessible to everyone with AI-powered avatars. It stands out by offering a diverse library of avatars, covering a range of ethnicities, genders and styles, and even allows for the creation of custom avatars that can mimic real people closely. Synthesia is used by big companies such as Xerox, Reuters and Zoom.
It simplifies the video production process. Users can generate videos by simply inputting a script and selecting an avatar, which the platform then animates using AI to produce a realistic video that speaks the text. This innovative approach is further enhanced by the platform’s ability to create content in over 120 languages and accents, dramatically expanding the reach of the videos it produces.
Beyond its AI avatar and text-to-speech capabilities, Synthesia provides users with a suite of video editing tools for refining their creations. Users can trim footage, add music and employ customizable templates tailored for a variety of video types, such as explainer videos and product demonstrations, making it an all-encompassing solution for digital video production.
Best feature: Generating videos in 120 languages and accents is great for businesses with a global audience.
Price: Plans start at $22 per month on an annual contract; custom pricing is available.
Who it’s best for: Businesses in marketing, communications and e-learning can benefit from Synthesia.
Category: AI tools for video content generation
Trellis
Trellis is an AI software solution tailored for eCommerce businesses eager to boost their revenue through effective, data-driven advertising management. It’s designed for companies of all sizes, especially those well-versed in advertising, looking to automate and optimize their advertising strategies on key platforms like Amazon, Google Shopping (still in beta) and Walmart, aiming for a higher return on ad spend (ROAS).
It boasts the ability to automate essential advertising functions—such as bidding, budgeting and keyword optimization—through artificial intelligence. This AI-driven approach allows for real-time adjustments and optimizations, enhancing campaign performance and ultimately improving advertising ROI for eCommerce platforms.
Distinguishing itself with a transparent, revenue-based pricing model, Trellis aligns its costs with your business’s growth, making it a scalable choice for eCommerce ventures. This approach, combined with seamless integration with major marketplaces, makes Trellis an effective tool for businesses seeking to refine their advertising processes and accelerate growth.
Best feature: Automated bid adjustments, budget allocation and keyword selection.
Price: Plans start at $299 per month on an annual contract; pricing is based on the client’s total annual sales.
Who it’s best for: eCommerce brands with a presence on marketplaces like Amazon, Walmart and Google Shopping
Category: Relationship marketing AI tools
Writesonic
Writesonic is an AI-driven tool designed to simplify content creation for a wide range of marketing needs. It targets writers facing creative blocks, marketers in need of high-volume content production, and SEO specialists looking to enhance web visibility. This versatility makes it an attractive solution for various content-related challenges. The tool is used by Marriot, Spotify and Kinsta.
Central to Writesonic’s functionality is its AI-powered engine that effortlessly crafts a variety of content types, from detailed blog posts to engaging social media content and SEO-optimized articles. It excels in generating long-form content, adapting to different brand voices and providing SEO recommendations to boost organic reach.
Writesonic further distinguishes itself with features like Chatsonic for conversational content planning, paraphrasing tools for improved text quality and multilingual support, broadening its appeal. These capabilities underscore its role as an all-encompassing platform for elevating content creation efficiency and quality.
Best feature: Seamlessly integrates with a range of tools for unified automation, customer interactions, ticketing, data management and analytics.
Who it’s best for: Digital marketers, content creators and SEO specialists looking to streamline content creation and potentially improve SEO.
Category: Content and relationship marketing AI tools
Price: Paid plans start at $12 (Chatsonic only) per month on an annual contract; free and custom plans are available.
Ready To Embrace AI in Marketing?
“AI has multiple use cases when it comes to digital marketing,” said Adam Draper, Thrive’s digital marketing strategy manager.
“It can help with content creation, the analysis and segmentation of audience data, customer interaction and engagement via chatbots and interactive features, and paid advertising campaign optimization.
Ultimately, AI helps reduce the time it takes to carry out time-consuming, repeatable tasks, increasing the productivity of a business.
At Thrive, we ensure that our expertise is focused on where it can have the biggest impact by utilizing AI tools to help create or optimize content at scale and analyze data more quickly and effectively.
Through AI, we also provide our clients with ways to better engage with their customers.”
Our services include:
• Digital marketing strategy development
• Conversion rate optimization (CRO)
• Email marketing
• Social media marketing
“We are constantly reviewing our methodology and tools to find opportunities to utilize AI in ways that will reduce costs and increase the quality of output and speed of delivery for our clients,” Draper added.
Talk to our team – let’s help you explore AI in marketing.
