Local SEO marketing is an essential ingredient in any comprehensive online marketing strategy. When your potential customers search for keywords related to your brand, search engines like Google index match your website according to local relevance. You may not be using these three local SEO marketing tactics now, but you’ll eliminate more obstacles for your local customer to reach you quickly.
Setting Up Google Call-Only Campaigns for Your Local Online Marketing
If you specialize in a specific area of your industry, such as personal injury or criminal law, time is an important factor when it comes to client contact. The ease of accessibility is one of the most important determining factors when it comes to a client choosing to do business with you. The speed of access and a quick response time matter more to customers in distress than the flashier elements of a presentation. The Google AdWords Call-Only Campaign feature is the ideal way to get across the message that you are available to help clients immediately. Call-Only Campaigns display your contact information in search results so potential clients can contact you with a tap of your number. While this service is basic, it is highly valuable to certain legal practices and other time-sensitive businesses.
Blogger Outreach
Reaching out to bloggers is a highly effective way to improve your local SEO campaign, but it is one that many small businesses overlook. Top bloggers have hundreds and even thousands of loyal readers they recommend local products and services to on a daily basis. Your business can be one of them, but there are rules to follow when reaching out to them. One survey found that 77% of bloggers reported that they always or sometimes accept guest posts. This is a great opportunity for businesses like yours to build relationships to foster a strong local SEO campaign.
The surveyed bloggers gave responses to multiple open-ended questions indicating that most did not mind when businesses reached out with advertising pitches as long as the pitches were relevant to their blog. The most important thing to remember when conducting blogger outreach is to be honest and to understand that bloggers know more about SEO than most people think. Bloggers respond well to pitches that value their time with relevant content, demonstrated knowledge of their blog, personalization, and concise information without an overload of statistics.
Ask Customers to Provide Positive Reviews
More than 75% of customers reported using online reviews to check out local businesses, with as many as 40% expecting to see reviews for any business they try. Another 36% report that positive reviews set local businesses apart from their competitors. If your business is like most, 90% of your customers will leave a review if asked, yet only 7% of consumers overall have ever been asked to review the products or services they use. The demand for reviews and the willingness of satisfied customers to provide them is there, so encourage customers to provide you with positive online reviews.
There are many ways to encourage customers to review your business, but by far the simplest is to offer incentives. From discounts to product giveaways, make it clear in your promotional materials that there are worthwhile benefits available for customers who leave a review on your website and social channels. From Yelp to Google+, there is a variety of online platforms you can use to develop your brand through positive customer feedback.
By following these 3 simple local SEO marketing tactics, you can increase your local reach and connect with your customers immediately.
Click here or call (817) 642-9686 to reach out to us for more help with developing your local SEO.
