Most entrepreneurs or companies with a blog know that regular updates are good for business. A blog that’s filled with rich content will connect with more customers and potential customers because it enhances your website’s search engine visibility. In fact, good website content writing is one of the best, most effective ways for you to generate leads and improve your sales numbers. However, many bloggers get tripped up when it comes to generating new content ideas. After blogging about a certain topic for weeks, months or years, it can be difficult to keep coming up with fresh, innovative subjects. Here are 10 ways to come up with engaging blog topics, no matter how uninspired you may be feeling.
1. Read Other Industry Blogs
Chances are good that you are aware of your competitors in your industry. If so, then it might be worthwhile to take a look at their blogs to generate some fresh ideas. This obviously does not mean that you should simply re-post something that you find on their blog. Rather, use one of their posts to inspire a fresh entry on your own blog. Provide your own perspective on a certain question or controversy within your industry to add to the meaningful discussion.
2. Use Customer Questions
If one customer asks a question about your business, then it’s a safe bet that other customers are wondering the same thing. Use customer questions that pop up on the website, in phone calls or in emails to spice up your content writing and provide some valuable information to your audience.
3. Look to Social Media
What are people saying on your Facebook page? What’s new on the company Twitter feed? Your social media accounts provide you with valuable, personal connections to your customers. Use the content on your social media accounts to feed your inspiration for new blog posts.
4. Use Industry Publications
Keeping up with the news in your industry is a great way for your organization to remain competitive. It’s also a good opportunity to spot new trends. If you’re responsible for the company blog, industry publications can also be a wonderful source for engaging blog topics that speak to your target audience.
5. Attend a Conference
Without question, conferences and seminars are the perfect place to stock up on new ideas and inspiration. When you’ve been feeling like your content is getting stale, look for an upcoming conference to attend. You’ll network with numerous people, learn about what’s going on in your industry and generate tons of worthwhile blog topics.
6. Update Previous Posts
Sometimes you find great new content by looking at what you posted in years gone by. Take a new look at an old blog post by changing the perspective or updating what’s changed since initial publication with creative content writing. Expand on one of the points from a prior “list” blog post, going into greater detail than you did in the original post.
7. Invite a Guest
You may be able to generate plenty of interest by asking a guest to blog on your website every once in a while. The guest may be someone from within your own organization, a customer or a colleague from another company. Regardless, your guests may be able to come up with some really engaging and interesting content.
8. Check Your Blog Comments
When you make blog posts, how do people respond? Are there questions in the comments section that you haven’t addressed yet? Has someone brought up a topic that isn’t covered elsewhere in the blog? If so, then this is a great opportunity to create a new, engaging blog post.
9. Look at the Horizon
One of the best ways to get current and potential clients interested in what you’re doing is by teasing it on your blog. If your company has a new product or service that’s coming soon, be sure to write about it on the blog to drive inquiries and sales.
10. Hire Thrive To Do the Work For You
Website content writing isn’t easy. Fortunately, here at Thrive it’s something we love to do. The next time you’re feeling writers block coming on, contact us. We’ll generate some genuinely interesting blog posts that will drive traffic to your website. Because we spend time familiarizing ourselves with your company, your products or services and your goals for the future, we’re able to produce targeted, dynamic content that’s bound to get your customers buzzing about you.
Contact Thrive via our online contact form or by phone at 866-908-4748. We can help with all of your online content and Internet marketing needs.
