With competition growing, the ability to interact with customers is vital to keep existing clients and gain new ones.
As a business owner, it’s your job to meet your customers where they are and be responsive to their needs and concerns. Prioritizing customer relationships allows you to bridge the gap between your brand and consumers and create memorable experiences that drive value to your franchise.
Unfortunately, many organizations have limited resources and knowledge of customer relationship management (CRM). As a result, they implement unfounded marketing strategies and sales tactics that cause customer retention risks.
By the time your brand identifies at-risk consumers, it could be harder and more expensive to implement reactive measures for churn management.
How do you maintain brand communication and avoid customer retention pitfalls?
Creating a good brand offering isn’t the only guarantee that your enterprise business will succeed. Once you close a deal, your goal shifts to developing deeper customer relationships and ensuring consumers continually find value in your brand offerings.
Satisfied customers spend more money and eventually turn into brand advocates. Dissatisfied customers, on the other hand, churn and are vocal about their displeasure, costing you potential revenue from upsells and hurting your chances of converting new customers.
Take a more proactive approach to customer relationship management and keep your churn rates low. Learn how you can use social media management, text marketing and email marketing to foster customer success.
Relationship Management?
Customer relationship management (CRM) is the use of strategies, tools and technologies to track and analyze interactions throughout the customer lifecycle (the various stages consumers go through before, during and after completing a transaction with your brand).
CRM aims to 1) improve brand interactions, 2) assist in customer retention and 3) and drive sales growth. Companies invest in data-driven CRM tactics to gain valuable insights about customers’ needs and behaviors, identify trends and develop strategies to build stronger relationships with them.
A tailored customer relationship management approach allows you to provide a personalized brand experience and ensure customers are served in the best possible way.
Why Your Enterprise Business
Needs a Robust CRM Strategy
In this world of accelerated transformation, customer relationship management is considered one of the most significant aspects of business operations. By integrating customer support, sales and marketing in one system, franchise owners can gather valuable insights to keep existing clients, promote customer loyalty and increase business profitability at low costs.
Consider:
The global CRM market is projected to reach $128.97 billion in the next seven years (Fortune Business Insights).
Nearly 13 percent of companies say that investing in CRM is their top sales priorities (HubSpot).
Approximately 86 percent of consumers are willing to pay more for a better customer experience (SuperOffice).
Eighty-seven percent of marketers agree that the biggest benefit of CRM is improved sales (SuperOffice).
CRM improves sales productivity by up to 34 percent (Salesforce).
A properly implemented CRM solution yields up to 45 percent return per dollar invested (ReadWrite).
Your customer relationship is directly tied to your enterprise’s reputation and financial well-being. Nurture your customer interactions and ensure a pleasant brand experience throughout their sales journey to ensure franchise success and convince clients to choose your business continuously.
Top CRM Challenges
Customer relationship touchpoints and levers differ from one location to another. It is therefore essential that you leverage client data and tailor your brand message per audience segment to improve your customer experience.
Unfortunately, despite the growing number of CRM tools and technologies available today, meeting consumers' current and future needs continues to be a big challenge for most businesses. A research study by Beagle Research Group, LLC found:
85%
86%
42%Besides old CRM strategies and systems that fail to deliver results, franchises are also grappling with the following hurdles on a daily basis:
- Failing to understand what customers want
- Inappropriate outbound marketing tactics
- Identifying the unique selling proposition (USP) per location
- Unfamiliarity with government legislations and industry restrictions
- Building customer trust
- Embracing digital transformation
- Integrating customer data in marketing strategies
Many companies invest in CRM solutions to improve their customer relationships as quickly as possible. Note, however, that while CRM is recognized as a proven method to boost revenue, not all CRM tactics generate equal results. This is why franchisors should be careful in executing local CRM strategies to improve interactions with leads and existing clients.
To build long-term customer relationships, you must maintain continuous conversations with your target audience and create pleasant memories that last. Build your customer database and communicate with them through emails, newsletters, texts and social media to build healthy relationships and improve your brand loyalty.
With the advent of the internet and online platforms, it’s easier for brands to reach their target market across locations. Start building and nurturing your online community through the following strategies:
Social Media Management:
Connecting With Customers on the Right Platform
Social media management is the process of monitoring and improving your brand presence on social platforms to ensure it is consistent and provides value to your target audience.
Social media brand management involves:
- Optimizing your social media accounts
- Crafting unique posts for each platform and location
- Analyzing social media performance
- Responding to messages and comments
- Setting up social media marketing ads
These social media brand management processes aim to grow your following and expand your reach.
Social Media Marketing vs. Social Media Management:
What’s the Difference?
Social media marketing is the practice of creating and publishing content with a specific purpose. This could be to drive leads to your website, increase your follower count or boost sales. Social media marketing services are designed to position your content in front of your target audience and convince them to take action.
Social media brand management, on the other hand, combines social media marketing and social media advertising to create brand awareness, establish your brand identity and build relationships with your prospects and customers.
With well-planned social media management services from a trustworthy social media management company, you can build an intentional, authentic social media presence that serves to grow your enterprise business.
Why Do You Need Social Media for Franchises?
According to Rachel Czeszewski, Thrive’s paid social media senior manager, today’s consumers rely more on social media channels for guidance on choosing local businesses. By optimizing social media for franchises and implementing audience engagement campaigns, you increase your overall brand recognition across your target demographics and strengthen your franchise marketing efforts.
Brand management and social media marketing for franchises allow you to:
Improve Your Online Presence
With more than half of the world using social media platforms daily, reaching highly targeted prospects and engaging with existing clients is made easier through social media management services. Trusted social media marketing companies audit your social media presence and make necessary adjustments on your social pages to boost your digital presence and appeal to your followers.
Streamline Content Distribution
Brand management and social media marketing for franchises are a great way to increase your franchisees’ online visibility and ensure the right people see your content. Social media marketing companies use integration tools to post content on multiple platforms at the same time, saving you a significant amount of time and effort. Consult with a social media company to find out how you can reach a broader audience.
Enable Faster Response Times
Any successful social media marketing company would agree that quick response time is one of the foundations of solid customer relationships. On average, customers expect brands to respond to them within one hour on social media. With help from social media management services providers, you can identify the right tools to speed up the response process across all your networks and locations.
Gain Audience Insight
Social media marketing companies use tools, such as Google Analytics and the Facebook pixel, to track metrics like post engagement and audience growth and analyze your social media performance. Leveraging this data within your overall brand management plan results in more informed marketing decisions and improved customer support across social media for franchises.
How To Increase Your Audience Engagement
Through Social Media Management
Regularly Post Relevant, Localized Content
Alyssa Tear, Thrive’s organic social media senior manager, highlights the value of crafting and distributing localized social media content that resonates with your target community. Define your target audience and leverage your buyer personas when brainstorming topics for your content calendar.
Social media marketing services providers also advise to ensure the language, images and ideas that accompany your content are valuable and relevant to your local audience both on a cultural and contextual level to increase their brand trust.
Engage With Followers Across Social Media Channels
There is no one-size-fits-all approach to social media marketing for franchises. Since every franchisee’s audience is different, your local social media marketing strategy will also differ.
Perform audience analysis to determine your customer sentiment and identify trends in their behaviors. Besides posting content worth engaging with, you should also respond to all comments, add call-to-action (CTAs) on your posts to encourage readers to comment, like and share, run contests and giveaways, create groups and address negative reviews right away.
If managing social engagements is too time-consuming for you, you can always hire a social media management company to get expert help with your social media marketing strategy development and implementation.
Maintain Brand Consistency
Any experienced social media marketing agency would agree that brand consistency is more than just having the same logo appear across your social media channels. It’s also about creating a brand message and visual style that are easily recognizable.
Keep colors, logos and layouts consistent across platforms and locations. Use a similar tone in your content and maintain cohesion in all your customer communications to avoid confusion and maintain your enterprise business’s professional image.
Follow Branding Guidelines
Defining and adhering to brand standards is one of the surefire ways to strengthen your brand recall across locations and create a loyal customer following. Engage a social media marketing company to help you create clear brand guidelines that will give your franchise a unique personality and an identity that customers can relate to.
According to Tear, it’s important to strike a balance between your corporate brand image and the franchisee’s unique voice. You can make this possible by creating a shared drive with access to images, fonts and colors that each location can use when posting social media content. The franchisor can also assign a social media marketing agency or manager to review the content before posting. In this way, you control or eliminate rogue posts.
Monitor All Your Social Media Accounts
Track and analyze how much traffic your social media accounts drive to your franchise website, identify topics or keywords that generate more interest on your corporate and local accounts and keep track of your post engagements.
These are essential components of social media marketing services that allow you to adjust your social media marketing strategy to start seeing results. A trusted social media company relies on social CRM software to facilitate faster monitoring across locations and platforms.
Leverage Various Content Types
Use social media to listen to your customers and identify brand-related topics or concerns they need help with. A social media management agency advises that you pay close attention to customers’ frequently asked questions (FAQs), recurring issues and feedback to determine which topics you can cover in your next post.
Once you’ve got the topic locked down, the next step is to identify the best way to deliver the information. You can explore videos, infographics, images and other content to make data more digestible and build trust with your local audience.
Create Consistent Handles
Your social media handle is your brand’s public username or the name associated with your social media account. Depending on the social network, you can choose a display name that’s different from your handle. Most platforms, like Twitter and Instagram, use the @ symbol to indicate the username.
Example: @thrive, @thriveagency, @thrivemarketingagency
A piece of sound advice from a social media management agency is to choose matching handles across social networks for consistency. A consistent naming pattern promotes better communication and bolsters brand recognition.
If you have separate corporate and franchisee accounts, you can attach the location on your social media handles to align them with your brand name.
Example: @thrive_dallas, @thrive_arlington
CASE STUDY
A full-service landscape construction company that serves Buck and Montgomery County, PA, enlisted our social media management agency’s services to solidify its brand presence and acquire profitable business interactions on Facebook, Instagram and Nextdoor.
Our social media marketing company performed extensive market research and social media audits to determine the direction of our campaigns. Once we gathered and analyzed the data, our social media marketing agency developed a campaign strategy centered on growth management, localized content development and distribution, inbound engagement monitoring and engagement tracking.
Within only five months of our social media company taking over the firm’s organic social media marketing campaigns, we generated an all-time high increase in its social media interactions and followers:
+70.9%
Total Facebook
Interactions
+365.5%
Facebook Post Reactions
in the Fifth Month
+100%
New Instagram Followers
+75.3%
Instagram Engaged Users
SMS Marketing: Engage Your Existing Customers
and Drive New Business to Your Franchise
SMS marketing (also called text marketing or text message marketing) is the practice of maintaining brand communications through text message ad, surveys, updates and more.
SMS stands for “short message service.” So it’s no surprise you need to fit your SMS text marketing content in just a few characters that convey your brand message effectively.
Besides SMS marketing services, you can also take advantage of MMS or multimedia message service. With MMS, you can send pictures or GIFs to accompany your text message ad.
The 2 Types of SMS Text Marketing
Depending on your franchise marketing goal, there are two types of text message marketing campaigns you can send to your target audience:
Promotional Text Messages
These are SMS advertising messages that aim to promote a brand offering, build brand awareness or increase sales. Promotional text marketing services are highly recommended if you’re launching a new product or service, offering a special deal, promoting events or providing tips on maximizing the use of your offerings.
Event-triggered promotional text messaging marketing campaigns are sent to consumers based on their actions on your website. For example, if a shopper signs up to receive SMS advertising campaigns from your franchise, you could send him a welcome text to increase your brand recall.
Transactional Text Messages
These are text messaging marketing campaigns that contain information your customers need, such as order confirmation or shipping details. SMS text marketing is a great way to keep consumers informed on the status of their purchases.
Unlike promotional SMS advertising, there’s not a lot of creative liberty with transactional text message marketing in terms of content or design.
Why Invest in SMS Marketing Services?
Text marketing services are among the most effective and lucrative ways of targeting consumers. It’s no mystery that developing robust customer relationships takes work. But with the right text messaging marketing approach, you can gain high text open rates and increase customer engagement.
“Text message marketing helps businesses complete a multifaceted approach to their marketing efforts,” said Chad Bittle, Thrive’s email marketing manager. “When someone opts-in for SMS messages from a company, you can consider them right down towards the bottom of the sales funnel, and they want to hear from you ASAP. If they’re giving you their phone number — they’re ready to take things to the next level and are expecting a connection!”
Text message advertising, when done correctly, enables you to:
Reach Customers Instantly
Studies show 90 percent of mobile users open text messages within three minutes upon receiving them (Salesforce). By sending timely text message advertising campaigns of your brand offerings and special promotions, you gain higher chances of driving measurable results.
Facilitate More Personal Brand Communication
People communicate with their friends and loved ones through SMS. Since texting is so personal, you can give your highly-engaged customers VIP treatment and make them feel more valued by sending them text message ad campaigns about your exclusive promotions and discounts.
Ramp Up Marketing Results
Approximately 58 percent of consumers say texting is the ideal way to interact with businesses (ZipWhip). With a large mobile audience, SMS marketing services prove to be an effective way to keep in touch with prospects and customers and boost your conversion rates.
Cut Marketing Expenses
Text marketing services boast reliable delivery, high engagement and a direct line to customers that enable you to drive down your marketing costs. With a single text message advertising campaign tailored to your audience, you can reach more customers and see great success.
5 Ways To Maximize the Benefits of Text Marketing
Use Automation Software
Send text messaging marketing campaigns promptly and efficiently using automation tools such as Klaviyo. SMS text marketing automation simplifies your workflow and allows you to monitor progress, engagement and performance across franchisees. Besides text message ads, you can also leverage automation software to launch SMS-based surveys, schedule appointment reminders and provide triggered responses.
Build Your Contact List
As with CRM email marketing, maintaining a clean SMS opt-in database is essential to gain more accurate information about your customers and begin your SMS text marketing campaigns. Ensure you comply with the text messaging marketing regulations in your region when collecting contacts or sending text message ads.
In the United States, the Telephone Consumer Protection Act (ACT) has a set of guidelines for telemarketing practices. Consult with an SMS and email marketing company to know your service area's specific rules and regulations.
Route Messages to Appropriate Account Managers
To keep customers engaged throughout their customer lifecycle, you’ll need to send instant, personalized follow-up text messages. This is where context-driven text messaging routing comes in. Route your messages to account managers responsible for the customers’ concerns.
For example, let’s say you own a multi-location construction company and a consumer asks a question about residential construction in Dallas. A structured SMS text marketing system allows you to route the message to the right agent who handles that area and speaks the same language as the client. This streamlines the communication process without sacrificing the quality of the user experience.
Send Personalized Mass Messages
Personalized text messaging marketing campaigns let the recipients know you value them as your customer and increase your chances of getting a response. To broadcast personalized SMS text campaigns, you can include the 1) recipient’s name, 2) geolocation (e.g., your nearest franchise location) or 3) topics they’ve previously shown interest in.
Request Online Reviews
Besides social media marketing and direct email marketing, you can also leverage SMS text marketing to send review requests to your customers. Create and test feedback request SMS templates to find out which version will deliver the optimal response rates in your text message marketing campaign.
When sending review requests, be polite and professional and provide clear steps on how to leave reviews for your business. You can do this by including the link of the review site in your text campaign so the customers can easily click on it and rate your brand.
CASE STUDY
Our SMS and email marketing agency was tapped to handle the reputation management of a local home service company in Texas. Serving multiple locations in the area, the company wanted to leverage the opportunity to increase its online reviews and attract more clients.
We partnered with Rize Reviews to ensure a smooth implementation of the client’s SMS and email marketing campaigns. Our SMS and online email marketing team leveraged Rize’s reputation management software to send personalized bulk review requests and track our progress.
Thrive and Rize’s combined efforts resulted in increased – and stellar – reviews for the client:
+42
New Reviews
+162↑
in Reviews
4.9
Average Star Rating
Email Marketing: A Smart Solution to Communicating
With Your Audience and Growing Your Franchise
Email marketing is a digital marketing tactic used by marketers and business owners to establish brand recognition, support web marketing efforts and build customer relationships.
Email marketing services are designed to keep customers engaged between purchases through different marketing email content. This could include an email marketing newsletter with company updates, marketing email promotions of your latest products and services or exclusive business email marketing invitations for franchisees and investors.
Anytime your enterprise business sends out marketing email campaigns besides order confirmations and direct responses to customer queries, that is considered CRM email marketing.
Small Business Email Marketing vs. Franchise Email Marketing:
How Do They Differ?
Many businesses are embracing the top email marketing service to help them on a number of fronts, including building customer databases and supporting ongoing marketing efforts. Regardless of your industry or business size, investing in the best email marketing services is crucial to fostering better customer relationships.
To help you gain a better understanding of email marketing for franchises, let’s discuss the difference between small business email marketing and enterprise email marketing:
Small Business Email Marketing
Small business email marketing is a cost-effective way to establish direct contact with your existing leads and clients and reach a larger audience base. Unlike franchise email marketing, small business email marketing management focuses on establishing your unique brand and building credibility as a market player.
Franchise Email Marketing
Email marketing for franchises caters to a larger audience segment and faces a different set of challenges. These include growing a healthy email list across locations, adhering to strict regulations per area and maintaining brand consistency while keeping local relevance.
Each email marketing system requires a different approach to ensure brand success. But one thing is clear: Targeted email marketing services can generate a lot of return on investment (ROI) within minimal spending. Whether you’re a franchisor or franchisee, marketing email services should be in your arsenal.
Franchise Email Marketing Solutions in Detail
When it comes to enterprise email marketing, there are various concepts you need to familiarize yourself with to implement the right email marketing strategies and boost your email marketing ROI.
Marketing email services are tailored to your franchise’s specific needs and goals:
Drip Email Marketing
Drip email marketing is the process of sending scheduled emails over a certain amount of time to maintain customer relationships. Multiple drip email marketing campaigns can be used to promote a specific call-to-action (CTA) based on your marketing goal.
Automated Email Marketing
Automated email marketing campaigns are launched based on customers’ specific interactions with your brand. For instance, a shopper who leaves an item in their cart may receive an automation email marketing message that reminds them to complete their purchase.
Email Blast Marketing
Email blast marketing (or bulk email marketing) is an enterprise email marketing strategy that allows you to send emails to a large set of contacts simultaneously. Bulk email marketing services streamline email distribution to your subscribers.
10 Most Common Types of Email Marketing Campaigns
Smart marketers are always looking for new ways to engage with customers and boost their revenue. The good news is that email marketing services offer various ways to help you optimize your sales and marketing funnel.
These are the most common types of online email marketing campaigns you can launch depending on your franchise’s needs and purpose:
Welcome Emails
This type of direct email marketing campaign aims to build familiarity with your new subscribers and educate them on your brand promise and unique value proposition (UVP). Generally, well-executed welcome email marketing strategies receive higher open rates and click-throughs than other online email marketing tactics.
Promotional Emails
This is one of the most common email marketing solutions and is used to inform prospects and customers about your brand offerings. The goal of this email marketing strategy is to speed up your customers’ buying process and encourage repeat purchases.
Transactional Emails
These are automated email marketing messages sent based on customer interactions. Examples of transactional CRM email marketing messages are password reset delivery information and order receipts.
Email Marketing Newsletter
Brands send an email marketing newsletter to inform subscribers about recent company news and updates. This drip marketing strategy focuses on establishing thought leadership and creating customer loyalty by providing useful content, such as how-to guides and short checklists.
Post-Purchase Drip Marketing Emails
Drip marketing emails sent post-purchase allow you to follow up on customer experiences and reinforce their purchase decision. This email marketing strategy offers you a chance to upsell and cross-sell.
Cart Abandonment Emails
This type of automation email marketing campaign is sent to re-engage shoppers who have left items in their carts without completing checkout. To recover lost sales, it’s important to follow franchise email marketing best practices and personalize your message to grab consumers’ attention.
Dedicated Emails
Email marketing service providers recommend dedicated email marketing solutions to community-based companies. This email marketing strategy is used when sending invites to exclusive conferences or events to a certain group of people.
Re-Engagement Emails
This marketing email service is designed to re-establish contact with inactive subscribers and win back customers. Re-engagement automation email marketing campaigns are an effort to either re-engage subscribers or clean your email list.
Video Email Marketing
Video emails are a popular way to educate customers about your brand. Through a series of video email marketing campaigns, you can draw the viewers’ attention and simplify complex information. Research shows consumers respond more positively to brand offerings after watching a video email marketing content.
Sponsorship Emails
Unlike the previously mentioned email marketing strategies, sponsorship emails are designed to reach a different audience segment and generate new leads. This franchise email marketing approach typically requires you to pay to include your copy in another vendor’s dedicated email.
Why Your Enterprise Business Needs Email Marketing Services
Despite the growing number of online platforms and social media channels, email continues to be one of the best ways to reach out to your leads and customers.
“Targeted email marketing is one of the most important ways for businesses to market themselves online,” said Bittle. “When potential – or existing – customers opt-in for email marketing, they’re engaged and ready to start receiving direct communications. Every opt-in is an invite for your business to make a sale or conversion!”
Additionally, unlike other CRM efforts, targeted email marketing campaigns also allow you to consistently keep in touch with customers and provide more value to your subscribers.
Here are more reasons you need to prioritize email marketing for franchises:
Deliver Targeted Messages
Send direct email marketing campaigns to subscribers who meet certain criteria (e.g., those living in particular locations or have shown interest in your brand offering) and improve your engagements. Targeted email marketing services work fantastically for sending relevant messages to different audience segments.
Strengthen Customer Relationships
Enterprise email marketing bridges the gap in your marketing efforts by reaching out to your customers and providing constant value to your subscribers through informative email blast marketing campaigns. The best email marketing services allow you to reach an already engaged audience and gain higher conversion rates.
Optimize Your Time and Budget
One of the most significant advantages of the best email marketing services is the efficient use of time and budget. Designing a professional business email marketing campaign, for one, is not complicated if you work with email marketing specialists. Additionally, you can leverage an email platform to send bulk email marketing eCommerce campaigns.
Drive Sales and Revenue
A HubSpot research study found that 59 percent of marketers consider B2C and B2B email marketing their biggest source of ROI. With a tempting CTA and a link straight to checkout, marketing email services are a surefire way to drive increased sales like no other channel. You can expect an average email marketing ROI of $38 for every $1 you spend.
8 Strategies Behind Successful Email Marketing Campaigns
Perform Campaign Audits
Assess your existing email marketing system and campaign strategies to verify the effectiveness of your efforts. Test your email marketing design, identify errors with your email marketing system and make a list of all the elements you need to adjust to boost your email deliverability and open rates. Periodic email marketing management and campaign checkup are crucial to improve your results.
Automate Email Campaigns
To get your automated marketing email services up and running, you need to collect your lead/customer information, set qualifying criteria for your targeted email marketing campaigns and test your email marketing design and content.
Once you’ve taken all these steps, you can optimize your email campaign setup and set it live. Work with a trusted email marketing company to determine the best email platform for your enterprise business and launch the best email marketing campaigns.
Manage Your Email List
- Regularly clean your email data to remove inactive, duplicate and spam email addresses
- Segment your audience
- Filter subscribers based on engagement
- Acquire explicit permission to send B2C/B2B email marketing campaigns to your subscribers
According to the best email marketing companies, many factors go into creating a healthy email list. You need to:
Build Local Landing Pages
A good email landing page has localized content optimized with geo-specific keywords, easy navigation, strong CTAs, specific location information and simplified form fields. More importantly, email marketing specialists emphasize the importance of optimizing your local landing pages for mobile to cater to a broader audience scope and provide the best possible user experience.
Create Template Designs
Brand consistency plays a crucial role in franchise email marketing management. From your email marketing design to your brand voice, you need to ensure your local email marketing campaigns align with your corporate branding. Having a custom-made template that your franchisees can use is a great way to keep consistent branding across all emails and locations.
Use Clear, Engaging CTAs
Any savvy email marketing agency would agree that the best email CTAs are more than just bright buttons and catchy texts. Your CTA must speak directly to your subscribers to increase your click-through rates (CTRs). Determine the specific action you want consumers to take, use appropriate action words, create a sense of urgency and ensure the CTA button stands out.
Test Email Marketing Campaigns
A/B testing (also known as split testing) is vital in implementing targeted email marketing services. First, determine which configurations you want to test, whether email objects, senders or design. Once you’re done creating different versions of your email marketing eCommerce campaign, it’s time to choose the recipients. Finally, run a fully automated design and spam test and monitor the A/B test results.
Track Analytics
Measure the success of your marketing email services by tracking your email open rate, click rate, unsubscribes and spam scores. According to the best email marketing companies, you should also check the device statistics to determine which devices your subscribers use to read your emails. Doing so allows you to optimize your email marketing design and audience segmentation for better results.
Choosing the Best Email Marketing Companies
Like other CRM efforts, B2C and B2B email marketing require careful planning and execution to capture valuable leads and develop robust customer relationships that drive profitable impact to your enterprise business.
As such, you need to find the top email marketing service provider that understands your franchise’s specific needs and requirements and goes above and beyond to deliver your desired results.
Partner with an email marketing service company that possesses the following:
Experienced Email Marketing Specialists
Reliable email marketing service providers boast a team of email marketing expert consultants who are knowledgeable in all aspects of email marketing, including drip marketing, automation email marketing and bulk email marketing services. Look for the email marketing consultant’s portfolio to gain insight into the quality of their email marketing service.
Best Bulk Email Service
As a franchise owner, choosing the best bulk email service is imperative to maximize your investment and ensure you don’t get blacklisted. Choose an email marketing specialist that prioritizes excellent deliverability and seamless integrations with platforms such as WordPress and Magento. The best bulk email service has a high email delivery rate, email and workflow automation, detailed analytics and contact management tools, among other features.
Email Marketing eCommerce Experience
Email marketing service providers have different specialties. One email marketing consultant could be knowledgeable in creating corporate email marketing newsletters but lacks eCommerce marketing expertise. Choose an email marketing expert with diverse industry expertise to ensure all your marketing needs and goals are met.
Advanced Email Platform
Any email marketing specialist worth its salt invests in a quality email marketing platform to facilitate smooth implementation of bulk email marketing services and other types of email marketing campaigns depending on your franchise’s needs. Don’t be afraid to ask your email marketing consultant about the tools they use and do your own research to determine if it is the right fit for your company.
Reasonable Pricing Package
The best email marketing campaigns don’t have to cost you a fortune. When choosing an email marketing expert, be sure to lay out your budget and campaign requirements during your consultation. A top email marketing service provider that deserves this designation would work around your budget to ensure you deliver the best email marketing campaigns without breaking the bank.
CASE STUDY
Our email marketing agency was tasked to revamp a retro toy manufacturing company’s email marketing strategy and automate its marketing email service workflows to drive more sales and revenue for the business.
Thrive’s email marketing service involved a complete email marketing audit, competitor analysis and the creation of new email marketing design templates. We made sure that the new email designs reflected the client’s unique branding and the email copy communicated the brand message effectively.
From 54,930 emails delivered in 2019, our marketing email service team was able to deliver 116,894 emails in 2020 and generate remarkable campaign results:
+350.3%
Sales Volume
+451%
Unit Sales
+181.5%
Total Purchases
(Year-Over-Year)
+127%
Email Conversions
In this competitive business environment, where leads and sales grow and fluctuate unexpectedly, you need to ensure your prospects and customers will always choose your brand over the competition. The best way to do this is by interacting with your target audience at the right time on the right platforms and providing for their needs to the best of your ability.
Remember: Customers are the lifeblood of any establishment. And just like other relationships, building and maintaining lifelong customer relationships requires time, investment and effort to nurture them.
Don’t neglect your customer relationship management strategies. Start building the foundation of your customers’ trust with CRM tactics tailored to your enterprise business.
Get in touch with our CRM email marketing specialist and let’s discuss the ways you can leverage digital marketing to influence your customers’ repurchase decisions and loyalty.
