Project Overview
Thrive was able to increase the client’s average total units sold to 1,500-1,700 per month. From 320 total units ordered in October 2019, we helped our client ramp up its sales by 1,768 total units ordered in December 2019.
Our Amazon marketing strategy resulted in a 350.26 percent increase in sales volume, a 452 percent increase in unit conversions and a significant decrease in the Amazon advertising cost of sale (ACoS) of 40 percent.
Additionally, our SEO campaign generated the following results:
- Site Traffic: +44.64%
- Organic New Users: +36.10%
- New Users: +55.81%
- Organic Revenue: +51.69%
- Organic (SEO) Traffic: +23.89%
- Organic Transactions: +60.71%
Overall, Thrive’s online marketing solutions boosted the client’s transactions by 63.81 percent, with a 70.66 percent increase in transaction revenue. The average session time also increased by 10.55 percent, with a 6.73 percent boost in the total views per session. Image 3D benefited with immediate improved results and is now positioned for even more long-term success in the future.
Project Overview
Image 3D is a retro toy manufacturing company in the United States. It leverages modern technology in customizing view master toys with client photos. The company’s primary customer touchpoint is its online retail store.
The client partnered with Thrive to increase its monthly sales and overall visibility through organic and paid advertising. After two months into the Amazon marketing strategy, Thrive has helped the company establish a strong brand on Amazon for retro toys and improve its sales by 350.26 percent.
Executing The Strategy
THE CHALLENGE
Image 3D reached out to Thrive because it was missing one of the most crucial aspects of its business operations: Amazon advertising. Before partnering with Thrive, the client only generated 320-350 unit sales per month. In order to help increase the client’s sales, Thrive launched an Amazon marketing campaign.
Thrive’s main goal was to increase the client’s daily sessions and pageviews. Our eCommerce marketing efforts were focused on optimizing the client’s Amazon product listings with a unique set of high-performing keywords.
THE SOLUTION
Prior to the Amazon optimization process, Thrive’s digital marketing specialists performed a complete account audit, business review and competition analyses. Our primary objective was to get a better understanding of the client’s position in the Amazon marketplace and identify a clear direction for its advertising campaign.
To ensure the company’s eCommerce marketing strategy is on track, we have set key performance indicators (KPIs) for the campaign. These include:
- Review velocity
- Full-price sales volume
- Ad conversions
- Contact Us form submissions
- Organic rankings
- Click-through rates (CTRs)
- Cost-per-click (CPC)
After extensive research and a thorough site audit, Thrive revamped the client’s Amazon page, starting with its product titles, keywords, description bullet points and images. We ensured each product listing looks professional, informative and engaging. In doing so, we enhanced the end-customers’ page experience and facilitated their buying decisions.
To help the client gain maximum online traction, we also launched several advertising campaigns. Our pay-per-click marketing team has created both automatic and manual campaigns to provide a good mix of exposure throughout the day and increase the client’s sales. We’ve also set up promotional campaigns such as coupons and BOGO (buy one get one), specifically scheduled based on customers’ buying journeys to attract more leads and sales. In addition, we managed the client’s search engine optimization (SEO) strategy to help rebuild its digital presence and grow its online leads and conversions.
