Thrive Services Used
Search Engine
Optimization (SEO)
Website Design
Content Writing
The Results
+42%
Search Traffic
+155%
Online Leads
+257%
Conversion Rate
+281%
Top 5 Keywords
Stovall Construction wanted to increase its brand awareness and quality leads online, so the company partnered with Thrive Internet Marketing to help develop a successful marketing strategy. Stovall Construction and Thrive chose three tactics to help increase web traffic:
These metrics demonstrate the lasting impact of a well-executed digital strategy:
- +42% organic search traffic
- +257% in conversion rate
- +155% online leads
- +281 improvement of keywords in the top 5
Today, Stovall Construction continues to reap the rewards of revising their web presence and marketing efforts.
The Execution
The Challenge
Thrive’s digital marketing experts audited Stovall’s current website and identified areas of opportunity. While a web designer created a highly functional WordPress website that utilized custom content, an SEO specialist implemented a strategy that included these vital services:
- Utilized focused keyword trends that targeted Stovall’s precise audience.
- Created targeted blog content that used appropriate keyword phrases, and were optimized for search engines. These blogs were then shared in the appropriate channels.
- Placed proper metadata, image tags and alt tags to ensure a highly-optimized website. This tactic is ongoing; the website is audited on a regular basis to reflect trends in the industry.
- Developed appropriate external and internal backlinks to help Stovall move up in rankings and search engines.
- Designed a better user experience using analytics filters and clear calls to action (CTAs).
