Getting new members and retaining existing ones help keep a fitness studio or health club alive. But the reality is that it’s common for customers to drop their memberships or switch to another club for better deals. With more people staying at home, the fitness industry is also facing increased competition with home workout videos and fitness supplies.
This is why relying on word-of-mouth marketing alone is no longer enough. Adding pay-per-click (PPC) marketing into your digital marketing efforts is crucial to remain relevant and competitive in today’s market.
At Thrive Internet Marketing Agency, we take fitness PPC advertising seriously. We use data to inform our strategies and continuously refine our efforts to ensure our paid campaigns immediately attract high-intent prospects to your online platform.
Proven Fitness PPC Results
NANCY ANDERSON FITNESS
1.09 million
Paid Media Reach
4.82
Average Purchase ROAS
A celebrity fitness trainer engaged the PPC experts at Thrive to generate brand awareness, grow their social media following and improve their online program sales. They opted for a custom package that included organic content development, paid social media campaigns, inbound engagement monitoring and monthly analytics reporting.
With our coordinated efforts, Nancy Anderson Fitness saw 6,129 new Facebook followers and over 8,000 new Instagram followers since working with Thrive. Our paid advertising activities generated 36,970 link clicks at just $0.83 per click within six months.
SNEAKER BOUTIQUE
+$642K
Ads-to-Cart Value
+$137K
Purchase Conversion Value
A Florida sneakers and apparel store partnered with Thrive to generate more qualified traffic, inbound leads and sales. Before engaging our PPC agency, the client only made 17 website purchases.
Our experts worked together to explore all possible opportunities to help the client achieve its goals. With this, we concentrated on three primary efforts: paid social media advertising, pay-per-click marketing and search engine optimization. These tactics enabled us to boost total traffic by +820.2% and sales leads by +324.1%. Our paid strategies also produced a remarkable $137K purchase conversion value and $642K adds-to-cart value.
GINSENG GROWER
+23%
Repeat Purchase in 4 Months
-55%
Advertising Cost of Sales (ACOS) in 4 Months
This Wisconsin-based family-owned ginseng company wanted to build a strong brand on Amazon and keep customers coming back. While the owner was able to handle creating Amazon listings, building a basic Amazon Brand Store and advertising its products, he needed a professional agency to take over so he could focus on the business’s core activities.
After taking over the client’s Amazon marketing efforts, we were able to bring down the ACOS to 20% in May 2023 from 45% in January of the same year. Ad sales also grew by 35% and repeat purchases by 23% in the same four-month period.
Launching pay-per-click campaigns can actively drive traffic to your website and allow you to attract high-intent prospects to your online platform immediately. However, PPC advertising for fitness businesses is not a set-and-forget game.
Constant monitoring and optimization are necessary for running successful ads. You also need in-depth keyword research and strategy before anything else to ensure you’re targeting the search terms that bring the most value to your business. Otherwise, all your fitness PPC efforts will only become confusing, time-consuming and even expensive.
Moreover, while search engine optimization (SEO) can improve your ranking in search engine results pages and widen your reach, climbing up the search engine results pages (SERPs) and increasing organic traffic takes a lot of time and effort.
At Thrive, we’re here to let you see immediate results from fitness PPC marketing. We launch a well-planned paid campaign that puts your fitness brand in front of the right audience at the right time. With us as your fitness PPC agency, you can focus on your core tasks with peace of mind, knowing you’re getting the most out of your ad budget.
Fitness PPC Services
All the Solutions To Bring You Immediate Web Traffic and Conversions
At Thrive, our goal is to help businesses like yours enjoy the benefits of digital marketing. From fitness PPC management to A/B split testing and conversion rate optimization, we go the extra mile to give you instant visibility and measurable returns.
KEYWORD RESEARCH & STRATEGY
Keywords are at the heart of every paid campaign. And to ensure you don’t waste time, effort and money on search terms that don’t bring you valuable traffic, our fitness PPC agency takes the time to perform extensive keyword research and develop data-driven strategies. This ultimately enables you to improve your online visibility, boost your conversion rates, increase engagement and, most importantly, understand your target market better.
LANDING PAGE CONVERSION
Bringing visitors to your website from your ads is half the battle, but there’s more work to be done. Our team of experts creates optimized and personalized landing pages for your ads to compel them to perform your desired action. But most importantly, our fitness PPC advertising firm also offers conversion rate optimization (CRO) to continuously refine elements like copy and web design – and move more of your potential members along the sales funnel
PAY-PER-CLICK MANAGEMENT
Thrive offers proactive fitness PPC management, allowing you to effortlessly make informed decisions to improve your paid campaigns and return on investment (ROI). We also use the latest tools to keep tabs on how much your competitors are bidding on PPC ads, observe how they’re performing and generate insights from the data we gathered to launch more compelling and better-performing ads.
PAID ADVERTISING
Advertising can be expensive, but there’s nothing to worry about with a fitness PPC advertising company like Thrive by your side. Our experts meticulously craft ad copy and develop campaigns that highlight your unique selling points. They’re also equipped with robust tools and software to optimize your ads, identify opportunities to lower your ad costs and regularly keep track of your PPC fitness.
ADS SPLIT TESTING
While we take pride in using extensive research to launch fitness PPC marketing campaigns, we don’t stop there. The pros at Thrive run A/B tests to understand which variations of your ads generate the best results. With our dedication to experimenting with various layouts, headlines and CTAs to craft engaging pay-per-click ads, we’re the PPC agency fitness businesses like yours can confidently rely on.
ECOMMERCE PPC
When it comes to PPC advertising for fitness brands, there’s no need to look further than Thrive. We’re staffed with strategists who know how to balance broad and specific keywords and bid on high-performing search terms. We put your name in front of the people who matter to your business and engage them through compelling ads to ramp up your sales – all while staying within your budget.
SOCIAL MEDIA ADVERTISING
Our fitness PPC management solutions also include running and overseeing ads on your social media platforms. Whether you’re on Facebook, Instagram, X (previously Twitter) or LinkedIn, we have the expertise to grow your followers and generate more clicks and views. Most importantly, we have the solutions to maximize your PPC fitness on your social platforms to drive engagement, capture qualified leads and ramp up website conversions.
GOOGLE/BING ADS MANAGEMENT
Google and Bing are often seen as competitors. But if you’re among the few who want to get the best of both worlds, Thrive is the PPC agency fitness brands like yours need. We have pay-per-click experts who boast an in-depth understanding of both platforms. They use this hard-earned expertise to perform thorough PPC audits, optimize your ads for each search engine and acquire better conversion rates.
NEXTDOOR ADVERTISING
Need help establishing yourself as the go-to studio in your area? Our fitness PPC agency crafts tailored Nextdoor advertising strategies to improve your local reach, boost your visibility in “near me” search results and, ultimately, drive your sales. We can also leverage the platform and its emphasis on community to encourage your existing members to leave a review and become advocates for your fitness studio.
Why Choose Thrive As Your
Fitness PPC Company
We Make It Easy for You To Reach, Engage and Convert Prospects
Thrive Internet Marketing Agency is a trusted and highly rated leader in fitness PPC marketing. We partner with brands and businesses of all sizes to improve their brand awareness, grow their customer base and, ultimately, reach their revenue goals.
Through the years, we’ve fine-tuned our skills and developed a solid understanding of how paid advertising works for different organizations. Take advantage of our expertise in PPC advertising for fitness brands to turn your prospects into active members.
