Getting new members and retaining existing ones help keep a fitness studio or health club alive. But the reality is that it’s common for customers to drop their memberships or switch to another club for better deals. And with more people staying at home, the fitness industry is also facing increased competition with home workout videos and fitness supplies.
This is why relying on word-of-mouth marketing alone is no longer enough, and strategies pay-per-click (PPC) marketing are necessary for lead generation. Adding fitness PPC advertising into your digital marketing efforts is crucial to remain relevant and competitive in today's market.
Launching pay-per-click campaigns can actively drive traffic to your website and allow you to attract high-intent prospects to your online platform immediately.
With that said, PPC advertising for fitness businesses is not a set-and-forget game. Contrary to common misconceptions about paid campaigns, constant monitoring and optimization is necessary for running successful ads. You also need in-depth keyword research and strategy before anything else to ensure you’re targeting the search terms that bring the most value to your business. Without these, all your fitness PPC efforts will only become confusing, time-consuming and even expensive.
Search engine optimization (SEO) helps improve your ranking in search engine results pages and widen your reach. The catch is that climbing up the SERPs and generating more organic traffic takes a lot of time and effort.
One of the most significant benefits of fitness PPC marketing is that it allows you to see immediate results. Whether you’ve fallen behind your competitors or have been stuck with an ineffective paid strategy, a well-planned PPC campaign lets you quickly get in front of the right audience at the right time. This ultimately means more opportunities for you to connect with prospects and improve your profitability
The best part is that you don’t have to add this task on top of your team members’ already-overwhelming duties. Working with a fitness PPC company like Thrive is a smart and cost-effective option you can take advantage of. With experts handling your paid campaigns, you can focus on your core tasks with peace of mind knowing you’re getting the most out of your ad budget.
Fitness PPC Services
All the Solutions To Bring You Immediate Web Traffic and Conversions
At Thrive, our goal is to help businesses like yours enjoy the benefits of digital marketing. From fitness PPC management to A/B split testing and conversion rate optimization, we go the extra mile to give you instant visibility and measurable returns.
KEYWORD RESEARCH & STRATEGY
Keywords are at the heart of every paid campaign. And to ensure you don’t waste time, effort and money on search terms that don’t bring you valuable traffic, our PPC agency takes the time to perform extensive keyword research and develop data-driven strategies. This ultimately enables you to improve your online visibility, boost your conversion rates, increase engagement and, most importantly, understand your target market better.
LANDING PAGE CONVERSION
Bringing visitors to your website from your ads is half the battle, but there’s more work to be done. Our team of experts creates optimized and personalized landing pages for your ads to compel them to perform your desired action. But most importantly, our fitness PPC advertising firm also offers conversion rate optimization (CRO) to continuously refine elements like copies and web design – and move more of your potential members along the sales funnel.
Thrive offers proactive fitness PPC management, allowing you to effortlessly make informed decisions to improve your paid campaigns and ROI. We also use the latest tools to keep tabs on how much your competitors are bidding on PPC ads, observe how they’re performing and generate insights from the data we gathered to launch more compelling and better-performing ads.
Advertising can be expensive, but there’s nothing to worry about with a fitness PPC advertising company like Thrive by your side. Our experts meticulously craft ad copies and develop campaigns that highlight your unique selling points. They’re also equipped with robust tools and software to optimize your ads, identify opportunities to lower your ad costs and regularly keep track of your PPC fitness.
ADS A/B SPLIT TESTING
While we take pride in using extensive research to launch fitness PPC marketing campaigns, we don’t stop there. The pros at Thrive run A/B tests to understand which variations of your ads generate the best results. With our dedication to experimenting with various layouts, headlines and CTAs to craft engaging pay-per-click ads, we’re the PPC agency fitness businesses like yours can confidently rely on.
When it comes to PPC advertising for fitness brands, there’s no need to look further than Thrive. We’re staffed with strategists who know how to balance broad and specific keywords and bid on high-performing search terms. We put your name in front of the people who matter to your business and engage them through compelling ads to ramp up your sales – all while staying within your budget.
Our fitness PPC management solutions also include running and overseeing ads on your social media platforms. Whether you’re on Facebook, Instagram, Twitter, LinkedIn or TikTok, we have the expertise to grow your followers and generate more clicks and views. Most importantly, we have the solutions to maximize your PPC fitness on your social platforms to drive engagement, capture qualified leads and ramp up website conversions.
GOOGLE/BING ADS MANAGEMENT
Google and Bing are often seen as competitors. But if you’re among the few who want to get the best of both worlds, Thrive is the PPC agency fitness brands like yours need. We have pay-per-click experts who boast an in-depth understanding of both platforms. They use this hard-earned expertise to perform thorough PPC audits, optimize your ads for each search engine and acquire better conversion rates.
Need help establishing yourself as the go-to studio in your area? Our PPC company crafts tailored Nextdoor advertising strategies to improve your local reach, boost your visibility in “near me” search results and, ultimately, drive your sales. We can also leverage the platform and its emphasis on community to encourage your existing members to leave a review and become advocates for your fitness studio.
Proven Fitness PPC Results
4.82Average Purchase ROAS
A celebrity fitness trainer engaged the PPC experts at Thrive to generate brand awareness, grow their social media following and improve their online program sales. They opted for a custom package that included organic content development, paid social media campaigns, inbound engagement monitoring, monthly analytics reporting and regular strategy recommendations.
Thrive launched brand awareness campaigns to gain followers, promote available and upcoming programs and generate website traffic. Remarketing was also done to ramp up their program sales and challenge signups.
With these integrated efforts, Nancy Anderson Fitness saw 6,129 new Facebook followers and over 8,000 new Instagram followers since working with Thrive. On the other hand, our paid advertising activities generated 36,970 link clicks at just $0.83 per click within six months.
Why Choose Thrive As Your Fitness PPC Company
We Make It Easy for You To Reach, Engage and Convert Prospects
Thrive Internet Marketing Agency is a trusted and highly rated leader in fitness PPC marketing. We partner with brands and businesses of all sizes to improve their brand awareness, grow their customer base and, ultimately, reach their revenue goals.
Through the years, we’ve fine-tuned our skills and developed a solid understanding of how paid advertising works for different organizations. Take advantage of our expertise in PPC advertising for fitness brands to turn your prospects into active members.
Our in-house experts are one of the many reasons we can confidently offer PPC advertising for fitness businesses. We have a strict vetting process in place to ensure all the paid advertising professionals working with you have the necessary skills to bring your brand to new heights. This means no second-guessing – just campaigns that boost your PPC fitness and draw prospects to your online platforms.
We are here to help you navigate the technicalities of PPC and effectively integrate it with your online marketing efforts. Our experts in fitness PPC marketing determine your goals and establish your pay-per-click campaign structure to bring high-intent visitors to your website. With our focus on your targets, know that we’ll only spend your ad budget on executions that get you closer to where you want to be.
One of the biggest advantages of working with our fitness PPC management and advertising firm is that you can get fast and measurable results. We use Google Trends and other tools to gain insights about your target audience and focus your campaigns to your preferred locations. More importantly, we monitor all active ads to make the necessary adjustments and generate the most favorable results.
Honest and Transparent Reports
We want you to rest assured that there’s no mystery to your PPC fitness, so we give you access to an online portal where you can access or download our campaign reports anytime. With our transparency with your fitness PPC advertising, we enable you to not only understand your performance but also gain valuable insights you can apply to your SEO, social media marketing and other digital marketing activities.
Relevant Marketing Solutions
While we recognize that paid advertising works well with other online marketing efforts, our PPC agency will never sell services you don’t need. Instead, we only recommend solutions that can bring valuable results to your business and get you closer to your goals. Thrive is a PPC agency fitness brands can trust for real and relevant success online.