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STEM Education Provider

Dec 21, 2022 by ThriveAdmin | Leave a Comment

Home » WORK » STEM Education Provider

STEM Education Provider website preview

THRIVE SERVICES USED

Paid Social Media Advertising
Pay-Per-Click (PPC) Marketing

Project Overview

A STEM education provider offering online tech camps for kids aged 8-14 needed help in increasing sales before courses began in June. The client’s goal was to gain a return on ad spend (ROAS) of at least 1-2X.

Thrive Internet Marketing Agency took over the client’s paid advertising campaign in April 2022 and launched Web Traffic and Conversions campaigns after a month. Within only two weeks since the Conversions campaign was launched in May, we delivered a 3.69 ROAS.

Our ongoing advertising efforts also exceeded the client’s expectations, driving a 5.09 ROAS in June and a 6.48 ROAS in July.

The Results

84
Purchases
5.54X
Conversions ROAS
$19K+
Purchase Conversion Value
+150%
Conversion Rate

With a very short window to drive purchases before the courses commence, Thrive focused on middle-of-the-funnel (MOF) to drive new users to the site and the bottom-of-the-funnel (BOF) to retarget website users, page engagers and customers from previous years.

This strategy enabled us to achieve and exceed the client’s goals:

Clicks

Overall Return on
Ad Spend (ROAS)

Impressions

Total Clicks

Total Clicks

Website Purchase ROAS

Website Purchase ROAS

Website Purchase Value

Website Purchases

Landing Page Views

Thrive’s paid advertising campaigns also generated a 1.14 percent increase in click-through rates (CTRs), which is 56.16 percent higher than the average CTR of .73 percent for the education industry.

The Execution

Our paid advertising team ran strategic audits and competitive analyses to determine opportunities for conversion and overcome the client’s paid social ROAS struggle. We focused on:

  • Setting up Conversion events and Adobe Experience Manager (AEM)
  • Retargeting and lookalike audiences for the Conversions campaign
  • Driving cold audiences in the Web Traffic campaign
  • Monitoring ad engagements and performing optimizations as necessary
  • Audience refreshes
  • Conversion tracking

Priorities for the Months Ahead

Thrive’s next step is to launch new ad campaigns at least three months before the programs commence to drive more course purchases.

Thrive Internet Marketing Agency is a full-service digital marketing agency. Attract, Impress, and Convert more leads online and get results with Thrive.

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