Project Overview
A national law firm specializing in mass tort litigation for defective pharmaceuticals partnered with Thrive Internet Marketing Agency to increase its rankings for target keywords and improve its overall domain authority.
Within the first eight months of our digital marketing team taking over the firm’s link building campaign, we generated a 70 percent increase in organic traffic and positioned 144 new keywords in the top 3 organic rankings and 8,500 new keywords in the top 100. Further, not only did traffic and rankings go up, but the client’s domain authority also grew from 62 to 66. Meanwhile, the average DA of links built for the website is 59.
We used guest posting as the main strategy to outrank the firm’s competitors, subsequently introducing new search terms associated with its properties. Through strategic link placement, we successfully positioned keywords that did not initially rank in the top 100, such as “workers compensation injury chart” and “workers comp settlement chart,” in the top 1 organic rankings.
After a thorough backlink audit, we were also able to identify and remove all toxic backlinks from the client’s profile.
Thrive’s hands-on management of the firm’s link building campaign resulted in:
- Inbound Links via Guest Posts: +310
- Referring Domains: +5.88K
- Total Keywords in Top 3: 351
- Backlinks: +163K
- Total Keywords in Top 100: 33,600
- Organic Traffic: +15.3K
The Execution
In heavily regulated industries such as law, content restrictions are among the biggest challenges market players face. Our link building experts were careful in crafting guest post articles because of certain statements that needed to be avoided due to legal dispositions.
We used listicles and historic pieces to place keywords and links naturally on websites with specific metrics in the client’s niches. Our link building specialists also targeted sites with a large number of organic visitors to leverage potential referral traffic.
Multiple factors contributed to the success of our link building efforts, including:
- Thorough campaign planning
- Guest post article writing
- Comprehensive backlink audits
- Local link building through sponsorships
Priorities For The Months Ahead
The next step focuses on optimizing the copy for the Nausea Stop product detail pages in order to target the correct market for this product. Listings optimization is also a great focus for us to further improve the client’s advertising cost of sale.