The rapid increase in the use of smart phones and other kinds of mobile devices for conducting online transactions is a growing trend among small and medium businesses. Due to this online trend a new web design approach called responsive web design has emerged.
The Important Key
Companies should effectively utilize responsive web design to get their sites ready for smaller screens. This is an approach that suggests that the development and design should respond to the user’s environment and behavior based on screen orientation, platform and size. This practice often consists of a mix of flexible layouts, images, grids and the intelligent use of all kinds of CSS media queries.
As a phone user switches from a PC to an iPad, the website should immediately switch to accommodate for scripting abilities, image size and resolution. In short, that particular website should have the technology and capabilities to respond to a user’s preferences. This will effectively eliminate the need for a different development and design phase for every new device that is found on the market.
The Statistics Do Not Lie
Some companies tend to ignore the importance of responsive web design. They say that it does not have a huge impact on their customers. However, a recent study conducted by Pew Internet concluded otherwise.
According to that study, 21 percent of traffic to a leading e-commerce website now comes from smart phones and tablets. The study also discovered that 28 percent of Americans access the Internet through their smart phones more often than their desktop computers.
Aside from that, 67 percent of the respondents said that they are more likely to purchase from a mobile-friendly website. Because of this, it is hard for businesses to ignore the importance of a mobile-friendly website.
Fluidity
One of the main reasons why responsive web design is getting important nowadays is its fluidity. It helps the website’s content move more freely across all devices and all screen resolutions. Both the images and grid are fluid. Just as a liquid draws in or spreads out to allow it to fill an allotted space, fluidity allows people to achieve similar results with website content found on a device screen
Convenience of Access
People are always on the go. Using responsive web design helps a company accommodate a busy individual during the day while providing much needed access for people using their website at dawn. Additionally, no resizing, pinching or scrolling is required for customers to access a particular website from their favorite mobile device.
A Website of All Trades
The advantages of having one website that meets the needs of all mobile devices are more significant for a company than having two separate websites. This is because operating one website cost less than two. Aside from that, it helps a company achieve huge savings that could be used for other business expenses.
The Bottom Line
As the number of individuals using mobile devices to gain access to the Internet grows, a company’s consumer base can also grow through the use of responsive web design. A company that fails to grasp the importance of mobile device use on the Internet faces a huge reduction in the number of site visitors and potential sales. With responsive web design, they can ensure that they are always one step ahead of the competition.
Contact Thrive Internet Marketing to find out how we can make your website responsive.
