In this day and age, having a website to represent your Orlando business is essential to the credibility and success of that company. Now that technology has made it much more affordable for every company to get a website up and running, the challenge now is for business owners to get their websites found online through search engines like Google or Bing. With so much congestion online in just about every industry in Orlando, being found isn’t as easy as it once was.
This is where SEO (Orlando Search Engine Optimization) is important.
What many people don’t know is that search engines are geared towards their users, not organizations and companies with websites listed online. Search engines want to provide their users with the best results possible based on their searches, so they’ve developed very complex algorithms to take a number of things into account to provide the search results users want.
The caveat to these algorithms is that company website’s need to be optimized to fulfill the requirements laid out by search engines in order to appear in searches. SEO provides websites with the information necessary to tell search engines what a company and each specific page on the site is about. This allows search engines to recommend company sites that will appeal to their searchers.
Overall, SEO is a must for any website that needs to be found online, and choosing the right SEO agency in Orlando to take care of SEO is just as important. Here are 8 essential questions to ask any Orlando SEO agency before hiring them.
- Do You Have a List of Past Clients & References?
Any reputable Orlando SEO agency should be able to produce a list of clients they’ve worked with. Contacting an SEO agency’s existing clients is the best way to find out if they provide the services they say they do and if past customers were pleased with their services. These clients will also be able to indicate if they saw positive results following their SEO campaigns.
2) How Do You Improve Search Engine Rankings?
This is an important question to ask. If an SEO agency isn’t straightforward with their methods red flags should go up as they might be accustomed to implementing black-hat SEO which can get a site delisted fast. A reputable SEO agency in Orlando should be able to highlight what they will do and estimate how long it will take for a site to improve in search results. It’s important to find out what an agency does on a website as well as off a website to improve search engine rankings.
3) Do You Follow Webmaster Guidelines?
Google has fairly well laid out guidelines and best practices as well as things that should be strictly avoided. Taking part in any SEO activities that Google doesn’t like can get a website sent down in rankings fairly quickly, or even banned.
4) Can You Guarantee a Website Will Reach #1 in Search Results?
Every company wants this answer to be yes, but realistically if an SEO agency says they can make a website #1 in search results they should be dropped immediately. There’s no digital fairy dust that will take a website to the top of search results, and if a company claims they have it it’s time to end the meeting.
5) How Do You Deal with Local Search Results?
Any SEO agency should have a proper handle on helping local businesses appear in search results. Being found in specific geographical locations for some companies is essential to their bottom line and an important part of SEO. Local SEO best practices are a great way to focus on customers in the areas surrounding a company.
6)How Do You Measure SEO Success?
Every Orlando SEO agency should be measuring traffic, rankings, and leads. At the very least Google Analytics and keyword ranking software should be used to track and provide insights for improvement. It’s important to find out how often analytical data will be available for review.
7) What’s Your Process & Communication Structure?
Understanding how an SEO agency goes about website modifications and how often they communicate information to their clients is essential to avoiding frustration during the SEO process.
8)What Is the total Cost? Are There Ongoing Fees?
It’s important to know how an agency bills out as it varies greatly throughout the industry. Some Orlando internet agencies work hourly, by project and on retainer. Some SEO companies will provide initial SEO services but not ongoing services, while others will provide monthly services and bill accordingly.
Overall, most SEO agencies should be able to provide similar services, but finding one that is a good business match should be the ultimate goal. A long-term relationship with a good SEO agency in Orlando can lead to a boost in sales, work and ensure a website stays relevant and near the top of search engine results.