How Much Facebook Content Is Your Audience Actually Seeing? Easy Ways to Improve Your Facebook Reach
At some point, all marketers experience a decline in Facebook reach.
You know the feeling.
You work hard for hours or even days to craft the perfect Facebook post. You edit it, alter it, add custom visuals, and then, finally, you click “post.”
To your surprise, though, nobody seems to view it. Hours go by and still you have no comments, no likes, and no shares.
What’s going on?
If you’ve ever found yourself in this position, it’s likely that the problem isn’t your content. Instead, it’s probably that your organic Facebook reach is declining. Luckily, this doesn’t have to be a permanent state. To learn more about why your Facebook reach is declining and how you can fix it with organic Facebook content, read on:
Understanding the History of Facebook Reach
The glory days of Facebook reach began to decline about two years ago. In 2014, the level of content published on Facebook reached a saturation point, which made it increasingly difficult for marketers to get their content to appear in News Feeds.
Additionally, Facebook began curating content aggressively around that time period and, as the social platform began to display only the most relevant content on users’ News Feeds, some content started to get buried.
While these trends still exist in the world of Facebook, there are many ways to combat them and restore your Facebook reach to its former glory.
3 Tactics for Improving Facebook Reach
1. Boost Your Advertising Budget
The first (and most obvious) way to improve your Facebook reach is to increase your paid advertising budget. While you don’t have to break the bank on paid Facebook ads, it’s wise to consider implementing an ad strategy to gain the attention of Facebook users outside your regular fan base.
2. Post Only Your Most Engaging Content
Before Facebook adjusted its News Feed algorithm, marketers used to post all of their content to Facebook, all of the time.
Today, though, this is neither an effective nor an efficient strategy. Instead, today’s marketing goals boil down to posting the most engaging content possible at strategic and targeted times.
With this in mind, be sure that you’re posting your most engaging content and that you’re paying attention to optimal post times. This helps you create the highest possible level of interaction with your Facebook content.
3. Target Your Desired Audience
If your Facebook reach is declining, one reason may be that your content simply isn’t targeted enough. To remedy this, go back and refine your marketing personas. Once you’ve done this, take a fresh look at your content. Does it truly address your customers’ questions, concerns, pain points, and perspectives? If not, now is the time to make the needed adjustments.
Boosting the Success of Organic Facebook Content, One Step at a Time
While your Facebook reach may not recover overnight, these three tactics can help you get back on track. By taking a fresh look at your content, investing in paid advertising, and focusing on quality rather than quantity, it’s easy to promote more engagement and build a solid Facebook presence once more.
Having trouble managing your Facebook marketing? No problem. Contact Thrive Internet Marketing today for expert assistance!