The plumbing industry is one that holds a lot of potential for certain digital marketing campaigns and tactics to be incredibly helpful and lucrative. While you might still get some great business from sending out coupons and offers in the mail, many potential customers have shifted to searching only online when they’re in need of plumbing services.
Many of your customers probably aren’t idly clicking around the internet, either: they have a plumbing issue, and they need it fixed sooner than later. They’re ready to make a decision NOW. The question is, are they seeing your name and your website?
Local SEO for Plumbers
Be Where You Need to Be When You Need to Be There
As a plumber, getting found online is all about showing up when customers are looking for you, and also showing up where they’re looking.
First of all, you probably have a primary service area. It’s important to distinguish this area and work to target it. To do this, you need a local SEO campaign. A local campaign focuses on putting your name and website in as many places as possible in your local area. That means optimizing your Google My Business profile, making sure you’re on social media channels that emphasize your area, building local citations (mentions of your business across the web) with your correct address, and more. It’s a targeted campaign that focuses just on your local area.
Local SEO is all about working on making your content and your website come up when someone’s searching locally for the services you provide. So, let’s say you provide plumbing services to the Seattle, WA area. You’d want to come up in search when someone types in “plumber in Seattle, WA” in as many places as possible.
When you perform a search like “plumber in Seattle, WA”, you get multiple different sections on your Google search results page where you could have the potential to show up.
At the top, you’ll see the paid ads. There are two types of paid ads: Local Services ads and regular AdWords Pay-Per-Click ads. Paid ads are a fantastic addition to any local SEO campaign, and allow you to show up right at the very top of the page.
Below the paid ads, you’ll find a map with three results on it. This is called the Local Pack, and it’s another opportunity for you to show up in a lucrative area:
Under that, we hit the organic results: another opportunity for you to be listed and easily findable.
In any plumber SEO campaign, these are key pieces that we work on. Thrive has been in this industry since 2005, so we have a lot of experience with running these types of campaigns! To start the conversation about your plumbing SEO campaign, head to our contact us page and let’s chat.
Looking for more information on all of Thrive’s services for plumbers? Check out our Plumber Digital Marketing page.