Every year a new “SEO is Dead” article is published proclaiming that current search engine optimization tactics no longer work. Well SEO is not dead, it is just morphing into its next phase. In this next phase, HVAC contractors need to know that HVAC SEO is more than just building links.
The only thing that is constant with SEO is change
SEO for HVAC contractors is more than just building backlinks.
While search engines still place an emphasis on the quality of links pointing to your website, the value of optimized anchor text is giving way to “implicit links”. Implicit links can be thought of as a no-link approach for search engine optimization for HVAC contractors.
Let’s take a look at how to build implicit links through co-citations and co-occurrences.
What Is Co-Citation?
Think of co-citation as link building without links. Co-citation can be defined as a way to establish relevancy for a website that is not necessarily linked to but mentioned in association with other authoritative websites.
An example of this is a high quality/authoritative topical site like the Air Conditioning Contractors of America links to the Indoor Air Quality Association as well as your website in a blog post. Since the IAQA is a highly authoritative site there is now a transitive relationship between IAQA and your site which you will gain benefits from.
Another example would be an industry blog that is simply mentioning your brand or citing a quote from an employee of your company in a blog post. These simple references about your company provide relevancy and brand authority for your site.
What Is Co-Occurrence?
Co-occurrence is when your brand or website name is referenced within proximity of keywords or phrases in the content of a third-party website. When there is enough references to your brand or website using the same keywords the search engines assign keyword relevancy for your website.
How To Create Implicit Links
We consider co-citations and co-occurrences as “implicit links”. So how can you generate more implicit links for your brand or website?
Viral Content – Create content that is positive in nature, elicit emotions, and is useful. This type of content will make people talk about you and share your content.
Guest Blogging – Creating resourceful content on third-party sites. Sites that allow for guest blogging will typically provide an “About the Author” section where you can reference your brand or website.
Press Releases – Traditional PR methods will help push important news and content out for syndication.
Quality Content – Create content that has not been covered extensively that will get people to mention or link to your website. Use Google Trends and write about current trending topics in the industry that you can be a leading resource on. Also, push your readers to engage and share your content.
Thought Leader – Become a thought leader in industry forums and discussion boards.
Take The Next Step With Thrive
Thrive builds HVAC websites and want to help grow your business with our proven internet marketing strategies. Take the next step and call (817) 642-9686 or contact us online.