Meta Verified: Facebook and Instagram Launch Paid Verification Service

Discord Nitro, YouTube Premium, Twitter Blue and now, Meta Verified — welcome to the movement of paid subscriptions as more and more “free” platforms are giving it a go.

From the outset, end-users only see this new subscription for already-rich platforms to make even more money. And they’re not wrong because it is a potential revenue stream. But there’s more to it.

With artificial intelligence (AI) advancing, ill-willed users are pestering social media with anything fake, from news to accounts. So, what does this have to do with Meta Verified?

Through Meta Verified, Meta promises “more protection from impersonation” for highly susceptible accounts. But what is Meta Verified exactly, and is it any different from the previous verification badge? Let’s find out.

What Is Meta Verified?

Meta Verified is the new way to get the coveted ‘blue check’ – a paid subscription service allowing users to get verified on Facebook or Instagram.

But more than the Meta Verified badge, those who pay for either Instagram or Facebook verification get proactive account protection against impersonation, priority user support, increase online visibility and much more. Meta Verified subscription was initially launched and tested in Australia and New Zealand but has since expanded to the following countries:

• United States
• Canada
• United Kingdom
• Australia
• New Zealand
• India
• Brazil (Coming soon)

Here is a table of the pricing for Meta Verified in the mentioned countries:

Note: Despite the name Meta Verified, you have to subscribe to Instagram and Facebook page verification separately, paying the subscription fees twice. Additionally, the difference in cost for web and mobile subscriptions is due to commissions taken by Apple (iOS) or Google (Android).

More Than a Blue Check: The Benefits of Meta Verified on Instagram and Facebook

According to Meta, creators have been persistent in requesting more ways to get Instagram and Facebook verification and support, as well as more features to increase online visibility and reach. As such, Meta has been exploring how it can provide such features through a paid service.

When you get Facebook or Instagram Meta verified, you also get the following:

• Meta Verified badge. The verified badge helps to authenticate your account and shows that you are the real you. This can help to build trust with your audience and make it more likely that they will engage with your content.
• Extra account security from impersonators. Meta will proactively monitor your account for signs of impersonation. You will also be less likely to be targeted by spam or scams.
• Priority account support. Meta Verified includes access to account support from a real person.
• Increase online visibility and reach. Meta will give your account and content more prominence in places like search, comments and recommendations.
• Special features. You will be able to use certain features that are not available to others, such as the ability to add links to your bio.

Despite this, many people are not happy, thinking they shouldn’t have to pay for things that should be free anyway. Now if you’re convinced to pay a fee, you don’t have to break a sweat as the new Instagram and Facebook page verification requirements are nothing crazy.

Meta Verified Subscription Requirements: How To Get Meta Verified on Instagram and Facebook

Here’s how to get Meta Verified on Facebook or Instagram — users must meet the following criteria:

• Be at least 18 years old.
• Have a public profile.
• Have a significant following. (at least 10,000 followers on Instagram or 1,000 followers on Facebook)
• Not have violated Instagram or Facebook’s community standards.

You must also provide a government ID with the same name and photo as shown on the Facebook or Instagram profile you’re applying for.

If you meet the eligibility requirements, you can then submit an Instagram or Facebook page verification request. To do this, follow these steps:

1. Open the Instagram or Facebook app.
2. Tap your profile picture in the bottom right corner.
3. Tap Settings.
4. Tap Accounts Center.
5. Tap Meta Verified.
6. If Meta Verified available is displayed, tap Subscribe.
7. Follow the on-screen instructions to complete the Facebook or Instagram Meta verified process.

Note: In some Instagram and Facebook verification cases, users may be asked to submit a video of themselves for further authentication.

Tips To Get Meta Verified on Instagram or Facebook

While you are paying for the new Meta marketing verification, it’s not a case of “say no more and take my money.” Meta has the right to deny your subscription. So, to avoid any hiccups and increase your chances of getting verified on Facebook or Instagram, here are some tips:

• Use your real and full name in your profile.
• Make sure your profile picture is clear and recent.
• Post high-quality content that is relevant to your audience.
• Engage with your audience by liking, commenting and following other users.
• Promote your account on other social media platforms.

Moreover, remember that Meta is vigilant in monitoring and reviewing any report of violations and swiftly acts against those who attempt to bypass its systems.

Legacy Verified Badges: What if You’re Already Verified on Facebook or Instagram?

Fortunately, you’ll keep your Facebook and Instagram Meta verified badges.

Meta will honor the verified badge for accounts that were granted prior to the launch of Meta Verified. These accounts have already met a series of criteria to verify their authenticity and may be more vulnerable to impersonation than other users. Thus, Meta is committed to sustaining the protection of their accounts and those who interact with them.

So, Should You Give In and Pay for Meta Verified?

We suggest you try for a couple of months and see how exactly you can benefit from it.

Now, that’s about it for the Meta Verified news. Read ahead if you’re interested in Meta marketing tips, particularly Facebook.

Brand Strategy for Facebook Marketing To Improve Online Presence

While we’re at it, here’s a strategy for Facebook marketing to help you further:

1. Use Facebook Live to connect with your audience in real-time. Facebook Live is a great way to engage with your audience and build relationships. You can use it to host Q&As, give product demonstrations, or simply share behind-the-scenes content.

2. Create interactive content that encourages engagement. Quizzes, polls and other interactive content are a great way to get your audience involved. Not only do they help you to learn more about your audience, but they also help to keep them engaged with your content.

3. Join or create Facebook groups to build a community around your brand. Facebook groups are a great way to connect with your audience on a deeper level. You can use them to share exclusive content, answer questions and get feedback.

4. Run Facebook ads that are targeted to your ideal audience. Facebook ads are a great way to reach a wider audience and promote your products or services. When creating your ads, be sure to target them to your ideal audience. This will help you to get the most out of your ad spend.

5. Employ Facebook Messenger to provide customer service. Facebook Messenger is a great way to provide customer service to your customers. You can use it to answer questions, resolve issues and provide support.

6. Have fun with Facebook Reels. Create short, catchy, entertaining videos showcasing your brand personality, products, or services. Reels are a relatively new feature that allows you to create 15-second videos with music, effects and filters. Reels can help you reach new audiences, improve online presence and engagement, boosting your organic reach.

7. Invest in professional Facebook marketing services. A Facebook marketing services expert has worked with many clients across different industries and niches. They know what works and what doesn’t work on Facebook, helping you avoid unnecessary and expensive pitfalls. They can also provide valuable insights and recommendations for your business goals.

Thrive: Your Meta Marketing Partner

Whether you’re interested in paying for the new Meta Verified or not, we’re here to help you make the most of Facebook and Instagram.

Talk to us — get a free proposal!

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