LinkedIn is the world’s most popular social platform for job seekers and businesses, with over 194 million visitors per month. With millions of companies, how do you make sure yours is findable by potential customers and clients?
Using strategically placed keywords and other SEO tactics in your business listing on LinkedIn is a sure way.
First, start with a robust company profile. The best way to build your profile is to build it based on 4 key principles:
- Showcasing your expertise
- Building your brand
- Finding customers and clients
- Keeping their attention with posts and news.
1. Showcase your expertise with an optimized profile
Your LinkedIn business profile should first and foremost showcase how your business is the best at what you do.
Luckily, LinkedIn gives you ample room to talk about your client work, past successes, and your areas of expertise. Be sure to use SEO-friendly keywords that reflect your business and services.
For example, if you are a lawyer who specializes in environmental law, be sure to state that in various ways: “Environmental Lawyer,” “Environmental Law” “Environmental Attorney.” Use these SEO optimized phrases in your profile in a natural way.
2. Build your Brand
LinkedIn gives you space to add a logo, link to your work, and add links to your business social media pages.
Use this to your advantage by making sure your images have SEO friendly tags and names such as “Orthopedic Surgeon in Denver.”
In addition, be sure that your social media links match your brand and imagery, and that your taglines reflect your optimized profile keywords.
3. Finding Customers and Clients
LinkedIn makes it easy to search for potential customers and clients with their keyword, geography and business types filters. So, how do you narrow down which profiles would be the ideal ones to target? Ideally you should find at least one profile for each type of customer.
Look for “impact” descriptions that are specific with details like “Specializing in environmental research for non-profits.” This helps you narrow to a customer that would be a better fit.
After reading through enough profiles you’ll have a pretty good idea of the type of traits your ideal customer might have.
TIP: Look for common traits. For example, take Sales Sara’s profile:
- Used executive contacts as key to selling and to shorten sales cycles
- Mentored approximately 10 people promoted to Coordinator to Vice President positions for a large outdoor company
- Wrote blog post about lowering health costs for active employees
- Profile picture consist of her eating barbecue with kids.
If you are offering corporate wellness programs, Sarah might be a great person to get you in the door .
4. Keep those leads you’ve attracted with ongoing and engaging content
Add engaging content full of keyword rich SEO phrases to your company profile! This benefits you in several ways.
- Your content will show up in your news feed.
- By tagging SEO phrases with hashtags, it will also show up for anyone who follows that hashtag (not just your current followers)
- You will brand yourself as an expert in your field.
- You can use your content to link back to your website and profile, ensuring engagement
- Don’t be afraid to offer deals and promotions for linkedIn readers. Offering a seminar, class or offering to do a free consultation is a great way to capture leads and engage directly with potential clients.
A lot of SEO Content Gets Ranks, High-Value SEO Content Gets Clicks
You never know where the next business opportunity is going to come from which is why an optimized LinkedIn profile is critical.
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