LinkedIn is a powerful business platform that has revolutionized the way professionals network with one another. Initially, the platform’s focus was solely on fostering relationships between individual professionals, but it’s persistent in proving itself as fundamental for business-to-business (B2B) marketing.
In March 2023, the platform unveiled a series of LinkedIn updates to help businesses step it up a notch.
A Look at the 4 LinkedIn Updates for LinkedIn Business Pages
So, to bolster your B2B social media marketing strategy and help you better market your products and services, let’s review the new LinkedIn tools and updates.
1. Scheduled Posts: Reach Your Audience at Optimal Times
As a marketer, creating a consistent content pipeline and ensuring your Page remains active and visible to your audience can be daunting. Now, you can easily schedule posts in advance with LinkedIn’s newly-added feature. You can select the exact time and date for your posts to go live within the platform, saving time and helping you manage your content more efficiently.
You can pre-schedule up to three months of LinkedIn content or posts in advance, so you have more flexibility when managing your content for LinkedIn. Scheduling is easy — just write a post, select the desired date and time from the LinkedIn interface, and you’re done! To make sure your content is varied and engaging, you can also view and manage all of your Page’s scheduled posts.
With this new feature, you can now manage and share LinkedIn content with greater ease and confidence – giving your Page the visibility it needs to reach its full potential. As such, implementing your LinkedIn marketing strategy, particularly your content for LinkedIn, just got a whole lot easier. Just note that this feature is currently accessible on desktop but is gradually rolling out on mobile. To learn more about the update, you can visit LinkedIn Help Center.
2. LinkedIn Audio Events: Engage Your Community With Live, Audio-Only Chats
LinkedIn Audio Events provide a unique platform for organizations and professionals to build meaningful connections with their communities. With Audio Events, you can set up live, audio-only conversations with a professional audience from around the world — all within the LinkedIn interface, with no third-party broadcasting tools necessary.
Unlike traditional meetings or events, where physical presence is required, Audio Events give members the opportunity to join camera-free and “pajama-friendly” conversations. Hosts can choose who speaks when, while participants can react with emojis or navigate freely throughout the platform without leaving the event page.
Audio Events are a great way to make your brand more accessible and establish yourself as a thought leader and community manager while creating valuable professional connections in a casual setting. With the right approach, you can make the most of this platform and engage with your audience effectively and meaningfully. So if there’s a time to foster those relationships, it’s now. You can see LinkedIn’s guide to help you get started.
3. Automated Job Posts: Reach More Candidates With Your Business Page on LinkedIn
Are you trying to fill your hiring funnel and reach the ideal candidate for a job? LinkedIn is a great platform to target potential job-seekers, and now it’s even easier to share open roles with a wider audience. Businesses with less than 1,000 employees now have the option to activate the new Automatic Job Posting feature in their job settings. The feature allows any open roles to be automatically posted as a pre-scheduled post to your Page each day. The post’s text is pre-populated, but you can edit it after it’s shared.
The feature ensures that the best candidates can find the most fitting positions at your company as soon as they become available. With this capability, you can reach more potential job-seekers and ensure that each new job listing has maximum visibility. This could be your key to finding the perfect candidate and filling your hiring funnel.
On top of Automatic Job Posting, explore other LinkedIn tools to make sure that no qualified individuals miss out on the opportunity to work at your organization. You can learn more about Automatic Job Postings in the LinkedIn Help Center.
4. Page to Page Follows: Follow Other LinkedIn Business Pages As Your Brand To Discover More Relevant Conversations
LinkedIn provides a platform for businesses and professionals to engage in valuable conversations. However, it can be difficult to determine which content is most relevant to an organization. To help organizations find more relevant conversations, you can now follow other Pages with your own LinkedIn Business Page.
By curating a dedicated feed view for content from LinkedIn Business Profile or Pages they follow, businesses stay up-to-date with trending conversations, engage in industry discussions and lend their unique brand voice to relevant discussions. The update is only furthering the case of LinkedIn as a vital B2B marketing tool.
Through the feature, LinkedIn hopes to empower brands to collaborate, communicate and form professional communities online. To learn more about how and why you should follow other LinkedIn business Pages, you can visit LinkedIn Help Center. The feature is available globally and is currently rolling out to all Pages on LinkedIn. And keep an eye on the LinkedIn Marketing Solutions product update page for more features and functionality for LinkedIn Business Profiles or Pages.
LinkedIn was first launched in 2003 by Reid Hoffman and Allen Blue. Since then, it has grown to become the world’s largest professional network, with over 900 million users worldwide. With such a massive reach, businesses have been quick to recognize the potential of using it as a marketing platform.
As such, the new LinkedIn tools and updates encouraged many brands to further their investment in the platform and learn how to use LinkedIn for business growth.
The Power of LinkedIn for Business Marketing
Businesses can leverage LinkedIn for business marketing to increase their reach and visibility, attract new customers and clients, establish a presence in their industry, create meaningful relationships with their target audiences, generate leads and sales opportunities and gain valuable insights into customer behavior.
Now, if you want to get started on how to use LinkedIn for business marketing, let’s go over some LinkedIn marketing tips next.
LinkedIn Marketing Strategy: How To Use LinkedIn for Business Success
Here are some LinkedIn marketing tips businesses should consider when utilizing LinkedIn as part of their overall digital marketing plan:
1. Optimize your LinkedIn Business Page. Before you churn out tons of content for LinkedIn, ensure that you have an up-to-date and professional Business Page that reflects your brand and highlights your key offerings.
2. Leverage LinkedIn content. Creating highly relevant LinkedIn sponsored content or organic posts positions you better among your target audience. So focus on quality and not quantity when it comes to content.
3. Build relationships. Use LinkedIn to build meaningful connections with other professionals, potential customers and thought leaders. Such connections are especially valuable and crucial in B2B marketing.
4. Contribute to groups. Apart from learning from other professionals on the platforms, you should join industry-relevant LinkedIn Groups and add value to the conversations. This is a great way to make connections.
5. Invest in LinkedIn ad campaigns. Utilizing LinkedIn ad campaigns empowers you to reach new social media audiences, drive website traffic and generate leads. Remember, LinkedIn is home to many decision-makers.
While most LinkedIn marketing tips above are quite straightforward, they can still be challenging to implement for busy entrepreneurs, managers and marketers. It may take time to truly learn how to use LinkedIn for business. Moreover, if you’re looking to invest in LinkedIn sponsored content, it’s best to skip the trial-and-error phase to avoid wasting valuable resources. Instead, you should call the experts.
Your Next Best LinkedIn Marketing Strategy: Generate Leads With Your Business Page on LinkedIn
To conclude, LinkedIn marketing is essential to any digital marketing strategy. By optimizing your profile, leveraging content, building relationships, participating in groups and investing in LinkedIn sponsored content, you can use the power of LinkedIn to drive real business results.
Talk to our Linkedin marketing solutions team — let’s run your next LinkedIn ad campaign and drive real business results.