While many people are familiar with the photo-sharing giant Instagram, few understand the value of Instagram for business.
Instagram has become a household name among bloggers, e-commerce and lifestyle brands. In addition it’s also made its way into other industries that, at first, seem totally unrelated. For example, brands like HubSpot use Instagram. It has definitely proven to be an amazingly effective marketing platform for companies around the globe.
If you’re wondering how your brand can utilize Instagram for business, read on.
Key Instagram Statistics
Today, Instagram has about 300 million active monthly users.
What’s more, the site sees the sharing of 70 million photos each day and is ranked by American teenagers as their single most important social network. This makes it the perfect channel for reaching the millennial generation. The platform is slated to generate $2.81 billion in ad revenue by the end of next year. As a result, it is currently enjoying an 85% adoption rate among businesses.
If that weren’t enough to convince you that Instagram is a seriously valuable platform, the engagement rate on Instagram is a whopping 58% higher than that of Facebook or Twitter.
With this in mind, it’s clear that Instagram is a powerful marketing channel with a real potential to help brands overhaul their content strategy.
4 Big Reasons Your Brand Needs to Nurture an Instagram Presence
1. Instagram Users Visit The Site Constantly
According to comScore, Instagram users around the country spend more than 12 billion total minutes on the site each and every month. This represents a huge concentration of traffic for companies. Instagram offers a readily available, accessible group of customers that is ready and willing to interact with niche-focused content.
What’s more, since customers spend so much time on Instagram, it’s easy to get them engaged via unique visual content. One of the best ways to do this is to create custom visuals, or to populate your Instagram feed with photos offering insider glimpses into your company’s culture and customs.
2. Instagram Is Not Yet Saturated
While many people believe that it’s impossible to establish a successful online presence anywhere anymore, Instagram proves this wrong. On Instagram, it’s realistic for brands to get in and develop a niche.
While this can be much more difficult on major platforms like Facebook, only 9% of small businesses are using Instagram right now. This means that there is still plenty of room for brands to settle down and spread out.
By coming to the Instagram game early and staying late, brands around the country can easily establish a presence for themselves on this popular platform without sacrificing time, money, or energy.
3. Instagram Is The Perfect Place To Share Custom Visuals
You’ve likely heard how important custom visuals are to brands, but have you heard how pivotal Instagram is in sharing them? Instagram is a platform that was literally made to allow brands to distribute content through visual storytelling. It’s the perfect place for companies to boost their engagement.
From “Did you know?” fact posts, to insider peeks into the company and beyond, Instagram is a beloved platform that makes it easy for customers to get to know your company.
4. Instagram & Mobile Go Together Like Peas In A Pod
If you’ve ever tried to access Instagram from a desktop platform, you know the experience is awkward at best. While this may seem like a shortcoming, the fact that Instagram has so effectively dominated mobile traffic is actually a massive strength.
By catering nearly exclusively to mobile users, Instagram has made itself synonymous with mobile posting and sharing. This, in turn, makes it easy for users to share and consume content on-the-go. Brands are then able to enjoy maximum engagement and traction from their content.
Instagram For Business: Your Secret Weapon
If you’re not yet using Instagram for business, you should be. In addition to helping you build a following of dedicated customers, Instagram is also a great way to build your brand personality and distribute unique content to your followers.
Do you need help managing and improving your social presence? Contact Thrive Internet Marketing to learn more about our social media management services today!
