In recent years, social media has become a powerful tool for businesses to reach more people. According to Kepios, there are approximately 4.7 billion social media users worldwide, equating to more than half of the world’s population. For brands, it is essential to leverage this massive market to avoid missing out on countless profit opportunities.
But social media has so much more to offer than expanded reach. It also enables businesses to forge real human connections with prospective customers, providing impactful experiences that attract social media followers and buyers.
“Users are going to social media during the buying phase,” said Alyssa Tear, Social Media Senior Manager at Thrive Internet Marketing Agency. “A robust social media presence will help position your brand as a thought leader and drive home why a user should purchase your product or pick you over a competitor.”
Furthermore, she explained how social media could be used as an extension of a brand’s customer services. “Offering your customers an easy channel to communicate with your brand is critical to improving and maintaining your brand’s reputation,” Tear said.
The Creation: Establishing a Social Presence
The good news is that creating social media profiles for your business is effortless. With just a few clicks, your brand can have a presence that you can slowly work on and grow.
Each platform has a dedicated social media audience. So, you must be mindful of your target market and choose the site where your prospects are most active. For example, if your target social media audience is young adults, Instagram and TikTok are the best sites to build a brand presence.
Growing your social media followers does have some challenges. But with the research and assistance of social media marketing experts, you can quickly expand your reach in your chosen platforms.
The Challenge: Social Media Stagnation
The beauty of social media is it offers limitless growth. As you gain more followers, you increase social media engagement and conversions. Every piece of content you post gets seen by more people, making every action more valuable than the last.
Unfortunately, ever-changing trends and complex algorithms can cause your follower count to stagnate or even decline. As a result, you will realize that your usual social media posts are not generating interest, and your social media campaigns are not returning your investments.
So, what do you do when you are faced with this situation?
The Revival: Top Four Ways To Win Back Your Audience
Stagnancy in social media is inevitable – it is bound to happen to any brand that runs social media profiles aiming to connect with its core audience. Fortunately, you can take action to bounce back from this setback.
Here are our top four ways to re-engage your social media followers:
1. Content Revamp
Posting the same things over and over can cause your social media audience to lose interest in the content you offer. Instead, try going further with your social media posts by including elements encouraging discussion and debate. This will improve your Instagram, Twitter and Facebook engagements and demonstrate your commitment to being an interactive and transparent brand.
In addition, you should also vary the length of your social media engagement posts. Both short- and long-form content is effective. By adding variety to your content strategy for social media, you can easily capture the interest of your audience.
2. Schedule Adjustment
Social media management takes a lot of work. For this reason, scheduling social media engagement posts in advance is the norm in running business profiles. But your followers can quickly get bored if your schedule has become predictable. Therefore, you must play around with your scheduling to see which posts generate the most Instagram, Twitter and Facebook engagements.
Also, it is a good idea to remember how many times you publish. Users prefer to see the brands they follow post once or twice a day, according to Hootsuite. But audiences from different platforms have varying preferences regarding the frequency of social media engagement posts. Here are the numbers you must be aware of, as reported by Hootsuite.
• Facebook: One to two posts per day
• Instagram: Three to seven posts a week
• Twitter: One to five tweets a day
• TikTok: At least one video a day
Finding the right time to schedule can be challenging as it requires a lot of trial and error. But with the help of a social media specialist, you can make the process easier. Professionals offering a social media marketing service can help you create an ideal schedule for your Facebook, Twitter and Instagram business profiles. By letting social media experts handle this, you can direct your focus on growing your business instead.
3. Prioritize Engagement
Running a business requires a lot of time and energy. Therefore, creating a social media campaign is the last thing busy business owners have in mind. Often, social media posts are made in advance, pre-scheduled and left on automation. While this creates easier and faster processes for brands, it provides no benefits in building connections with your target market.
The purpose of having social media profiles is to be social – relying too much on automated content creation, and scheduling defeats that purpose.
Tear outlined the following reasons why social media engagement is essential for businesses.
• Builds trust: Being transparent on social media is vital to building trust with your customers. Customers don’t expect brands to be perfect, but they expect brands to admit they did something wrong and offer ways to overcome customer concerns.
• Free market research: Engaging with your customers gives you a direct line to what your customers want to see, how to improve your brand or product and even what will entice your customers to purchase.
• Build relationships: Offering your customers valuable content that encourages them to engage is the first step to building a relationship with them. Building strong customer relationships helps you foster a community of loyal customers and advocates who will speak highly of your brand.
Instagram, Twitter and Facebook engagements are essential in forming lasting connections with your followers. Connected audiences become brand ambassadors who promote your offerings at every chance.
4. Go Visual
Visual content can do wonders for your social media campaigns as it generates more engagement than any other form of media. This has to do with how the brain processes visual information, which is 60,000 times faster than text, according to research done at 3M Corporation.
But how can you effectively integrate visuals into your content strategy for social media? Consider the following pointers:
• Be consistent with your branding: Your visual content for your social media campaign must remain faithful to your brand. Only use your brand’s colors and imagery so your audience can immediately recognize you among the many posts in their newsfeeds or for you pages (FYPs).
• Utilize GIFs: GIFs capture attention quickly, especially if used humorously. They only last for a few seconds, making them perfect forms of media on fast-paced social channels like Twitter. But they can also increase Facebook engagements if they are appropriately utilized.
• Create videos: Adding videos to your content strategy for social media is a must, as they generate 83 percent more leads, according to HubSpot. Short-form videos such as Reels and TikToks are incredibly effective in increasing engagement and bringing in more leads, according to HubSpot’s 2021 social media trends report.
Depending on your current strategies, you may need to make many changes to bring your Facebook, Twitter and Instagram business profiles back to life. Taking on this challenge is overwhelming to some, but it is a necessary step to win back the interest of your core audience.
A social media specialist can also advise on the type of visual content suited for your business. Professionals offering a social media marketing service are more equipped with the knowledge and tools to boost online visibility, improve engagements and increase conversions.
Revitalize Your Online Presence With the Help of Thrive’s Social Media Experts
It’s typical for your business’s social media presence to experience highs and lows. But by keeping up with the latest trends and adapting your strategies to current audience preferences, you can revive your stagnant business pages and generate positive results for every social media campaign.
Thrive’s social media marketing experts can help you develop the right strategies to re-engage with your followers.
“Our packages help you build a strong social media presence, including posting valuable content, engaging with your customers and monitoring what your audience resonates with,” Tear said. “These key features will give your company a better understanding of your client’s needs and how to connect with them to increase sales.”
Whether you need help creating advertising campaigns or developing a social media strategy that complements your overall digital marketing efforts, our team is ready to assist you. Contact us today to get in touch with a social media specialist.