Truth be told, without optimization and promotion, your blog posts, no matter how exceptional they are, would only get lost in a sea of web content.
So, if you believe you’ve nailed the quality of your blogs but fail to gain readership, you’re probably not promoting them right. We’re here to help you fix that with a blog promotion strategy.
But why are blogs important in the first place? Can’t businesses skip doing it?
Blogging for Business: Why Are Blogs Important?
Blogging for business can be used to achieve a variety of marketing goals. Here’s why blogging should be the backbone of your website content strategy.
Generate traffic to their website. Blogs are terrific for sharing valuable content with your target audience and attracting new website visitors. When people find your blog posts helpful or interesting, they are more likely to bookmark your website or subscribe to your blog.
Generate leads and boost conversions. By writing blog posts relevant to your target audience, you will more likely attract people interested in your products or services. These people may then become leads, and if you nurture them properly, they may eventually convert into customers.
Build authority in your industry. Regular blogging helps you establish yourself as an expert in your industry. This can help you to attract new customers, as well as build relationships with other industry professionals.
Nurture your audience. Nurturing an audience is a long game, but it’s worthwhile. If you can create a blog that provides value, interacts with its readers and promotes itself effectively, you’ll be well on your way to building a loyal following.
Strengthen brand recognition. Blogging gets your brand out there and builds brand recognition. When you write blog posts that are informative and engaging, you are helping to create a positive association with your brand in the minds of your target audience.
How To Use Blogs To Promote Your Business and Improve Brand Awareness
To write blogs is to promote your business and set it up for success. Here are the uses of writing and promoting blogs as a website content strategy:
Promote your products or services. You can use your blog to promote your products or services by highlighting their unique selling points (USPs) and benefits. For example, if you sell a new type of software that helps businesses save time and money, you could write a blog post about how the software works. You could also include case studies from your clients that had positive results.
Share news and updates. Your blog can also be used to share news and updates about your company. This could include new hires or company milestones. For example, if you hire a new operations manager, you could write a blog post about their background, experience and plans for the company. You could also use your blog to share industry news relevant to your business, positioning your company as an industry expert.
Educate your audience. You can use your blog to educate your audience about your industry, products or services. Blogs improve brand awareness and attract new customers. For example, if you sell a product that helps people learn a new language, you could write a blog post about the benefits of learning a new language. You could also repurpose blog content to appeal to different types of audiences.
But these blogging for business uses and benefits above are impossible to achieve if you don’t promote your blogs. So, let’s talk about your blog promotion checklist and blog promotion strategy in the following sections.
Blog Promotion Checklist: Are You Ready To Promote Your Blogs?
Before you start promoting blogs, there are a few things you need to do to make sure your blog is ready for the world to see. These include:
• Technical website audit. Perform a technical site audit to ensure your website is fast and easy to use and that all your links work.
• Content research. Take time to do content research to identify your target audience and what they are interested in. Then, create content that is relevant and informative to them.
• Content optimization. When you optimize your content, properly insert keywords throughout your content so that people can find your blog when they search for those terms.
• A loyal base of readers. Encourage people to subscribe to your blog and share your content on social media.
• Social media buttons. Test your social media buttons to ensure they work as they should and are easy to find.
• Tracking tools. Tools like Google Analytics help you track how people interact with your blog. This will help you understand what content resonates with your audience.
• Content optimization. When you optimize your content, properly insert keywords throughout your content so that people can find your blog when they search for those terms.
Related read: Long-tail keywords: What are they and how to find them
Now, how do you exactly promote your blogs?
Blog Promotion Strategy: How To Promote Blogs To Boost Conversions
Starting with repurposing blogs, here are seven tactics for your blog promotion strategy to help grow your readers.
How to promote blogs:
1. Repurpose blog content
2. Invest in link building
3. Promote on social media
4. Invest in paid promotion
5. Take advantage of email marketing
6. Post articles regularly
7. Reach out to influencers
1. Repurpose Blog Content
One of the best ways to promote is to repurpose blog content. Repurposing blogs means taking your old blog posts and turning them into new formats, such as infographics, videos or podcasts.
Not only is repurposing blogs a fantastic way to recycle your content but also to reach more audiences. For example, if you have a blog post about the benefits of black coffee, you could turn it into an infographic that you could share on social media for visuals people out there.
2. Invest in Link Building
Link building is another top avenue to promote your blogs. When other websites link to your blog, it signals to Google that your content is valuable. Then, your blog ranks higher in search engine results pages (SERPs), leading to more traffic — a solid lead generation services strategy.
There are a few different ways to build links to your blog. One way is to guest blog on other websites. With guest blogging opportunities, you can include a link back to your own blog in your author bio. Another way to build links is to participate in online forums and answer questions. When engaging in other platforms, include links to your blog posts relevant to the topic.
3. Promote on Social Media
Social media is undeniably a top medium to promote your blog and connect with your audience. When you share your blog posts on social media, use relevant hashtags so people can find your content.
You can also use social media to drive contests or giveaways to bring excitement around your blog. For example, you could offer a free eBook or gift card to anyone subscribing to your email list.
4. Invest in Paid Promotion
If you want to get your blog in front of even more people, you can invest in paid ads. There are a few different ways to do this. One way is to advertise on social media. Another way is to run pay-per-click (PPC) ads on Google.
Ads push your blog in front of a new audience fast, but tracking your results to see what’s working and what’s not is essential.
5. Take Advantage of Email Marketing
Apart from being one of the most powerful lead generation services, email marketing allows you to stay in touch with your audience and promote your blog. When you build an email list, you can send out regular emails with new blog posts, updates and special offers.
To build an email list, you can offer a free eBook or gift card in exchange for people’s email addresses. You can also include an email opt-in form on your blog and website.
6. Post Articles Regularly
One of the best ways to keep people coming back to your blog is to post new articles regularly. This shows that you’re actively updating your blog and have fresh content to offer.
When posting new articles, promote them on social media and email marketing to facilitate readership. You can also submit your articles to relevant directories and websites.
7. Reach Out to Influencers
Influencer marketing allows you to promote your blog while reaching a new, relevant audience. When you partner with influencers, you can ask them to share your blog posts on their social media channels.
To find influencers, you can use a tool like BuzzSumo or FollowerWonk. These tools will help you find influencers with a large following and interest in the topics you write about.
Thrive Lead Generation Services: Boost Conversions Through Your Blogs
To promote your blogs is to promote your business. But with so many options for promoting blogs, it can be tough to know where to start. If you’re ready to rake in more leads and convert your readers, Thrive is here to help you. Talk to our team!
