Facebook is arguably the most widely-used and recognizable social media marketing website in the world. While individuals use the social platform to connect with friends both old and new, businesses also use the site to connect with their customer base. Now there’s more to love about Facebook marketing opportunities with the new Facebook service – a Professional Service Directory for local business search.
What is this new Facebook service for business?
Currently this new local Facebook search tool is not widely promoted by the company. It was quietly launched in the middle of December 2015 without any accompanying blog posts or other fanfare; Users find it when they access the facebook.com/services page for their area, usually after visiting the page for a local business such as a plumber or spa. A link on an individual business’s page takes the user to the Facebook local search page where it’s possible to find other related area businesses.
Currently the Facebook services page covers some 85 categories of providers of goods and services. Users who enter a search are presented with a list of results that includes a map. Users can also see basic facts about the businesses listed, including hours of operation, contact information, a direct link to the company’s Facebook page, and snippets of customer reviews.
Why use this latest Facebook tool for marketing?
Facebook marketing is an important component of any advertising strategy. Millions of people around the world actively engage in social media and it’s not a huge leap to assume that social media users look to their local Facebook business listings to find goods and services in the area; Therefore it’s important to capitalize on this opportunity to connect with potential customers in an influential, yet meaningful way.
As a result of using Facebook and other social media marketing, many companies see a decided surge in the number of inquiries and orders they receive as a result of their using Facebook marketing and other social media services for advertising. This new effort by Facebook is designed to compete with Yelp, Google Maps, and other local service pages, so the brains behind Facebook’s directory are definitely working hard to help businesses see the benefits.
Ready to use Facebook new service for your business?
It’s clear that Facebook’s marketing options are proliferating, making it important for companies to hop on the bandwagon early, when it has the greatest potential. If you’re feeling like you’ve got too much on your plate and can’t possibly add another marketing strategy, don’t give up! We will help you develop a well-rounded strategy which targets social media services that will benefit your business. We’ll make certain that you’re always ahead of the curve when it comes to knowing about the latest developments in social media services so that you’ll always have the best opportunity for connecting with the public.
Our Social Media Marketing team can implement a number of strategies – including social campaigns that target the new Facebook directory users – that will get the word out about your unique products and services. We will manage your social media accounts on your behalf, ensuring that your followers and the rest of your target audience receive your business’ updates at precise moments for greater returns.
Get in early – team up with Thrive!
Now is the perfect time to get in on the ground floor of Facebook’s new local services search tool…before your competition does.
Ready to harness the power of social media to grow your business? Contact Thrive now via phone (866) 908-4748 or use our contact form. We look forward to working with you!