Most search engine optimization (SEO) tasks are time-consuming. You might spend hours digging through keyword data for a single campaign, then even more time optimizing on-page elements, crafting high-quality content and analyzing performance metrics.
And that’s just the tip of the iceberg.
AI-powered SEO tools leverage machine learning to automate various repetitive tasks, freeing up your team to focus on what matters most — strategy.
With the ability to process vast amounts of data and quickly identify trends, artificial intelligence (AI) streamlines processes that would otherwise require significant time to complete manually.
In this blog, we’ll cover the basics of AI SEO, delving into topics such as:
• How Digital Marketers Use AI in 2025: Where We Stand So Far
• What Is SEO AI?
• Beyond SEO: Using AI for Search Engine Marketing Intelligence
• Addressing Common Concerns When Using SEO and AI Together
• How To Use AI SEO To Improve Your Website
• Other SEO Tasks That AI Can Help With
• AI SEO Best Practices
• How To Integrate AI SEO Optimization Tools in Your Current Strategy
• Must-Have AI Tools for SEO
• AI SEO FAQs
But before jumping into AI SEO, let’s take a quick look at where we’re at with AI in digital marketing.
How Digital Marketers Use AI in 2025: Where We Stand So Far
First off, what is AI in digital marketing? AI in digital marketing uses artificial intelligence to plan, execute and optimize marketing strategies.
By harnessing machine learning and large language models (LLMs), AI can process massive datasets and take over repetitive work. This allows marketers to invest more time in strategy, like predicting customer behavior and adapting content based on this prediction.
With AI, marketers can optimize time spent on routine tasks and so much more, such as:
• Analyze customer behavior and predict outcomes
• Automate tasks like email marketing and ad targeting
• Personalize content and customer interactions in real-time
How Do Today’s Marketers Use AI?
A recent HubSpot survey found that 64% of marketing professionals use AI tools to some degree, though just 21% fully integrate it into their strategies.
Top uses of AI in digital marketing include:
• Data Analysis and Reporting: 40% of marketers use it to track performance and uncover trends.
• Research: 39% rely on AI for market research and article summaries.
• Content Creation: 38% use AI for drafting and generating content.
And now, we’re adding artificial intelligence for SEO to the mix.
📚 Learn more about the uses of AI: Top Applications and Use Cases for AI in 2024
What Is SEO AI?
SEO AI uses artificial intelligence to improve your website’s visibility in search engines. By quickly analyzing vast datasets, AI-powered tools can provide data-driven insights and strategic recommendations to optimize website performance.
“Using this data, these tools can find high-potential search terms and user intent patterns that manual research might miss,” said Don Gruspe, a Demand Gen SEO Strategist at Thrive Internet Marketing Agency.
“On the content side, they can automate the generation of SEO-optimized drafts and suggest keyword variations that match what search engines are looking for. AI tools are also great for analyzing complex data, spotting trends and providing actionable insights on ranking fluctuations, competitor activity and content performance.”
Beyond that, artificial intelligence for SEO can also speed up tasks like:
• Generating content ideas and outlines
• Adding schema markup to help search engines understand your content
• Identifying keyword opportunities based on real-time search trends
• Optimizing on-page elements, such as titles and meta descriptions
• Analyzing content marketing data
In short, AI SEO optimization tools help you work smarter, not harder, by automating time-consuming tasks.
Beyond SEO: Using AI for Search Engine Marketing Intelligence
Organic search isn’t the only avenue AI excels in. It can also help with paid advertising, specifically search engine marketing (SEM).
But first, what is SEM Intelligence? Search engine marketing intelligence uses data-driven insights and artificial intelligence to optimize paid campaigns. This includes refining targeting, automating bidding and streamlining ad creation.
• Real-Time Data Analysis: AI reviews campaign data and user behavior, allowing you to adjust builds and focus your budgets on leads likely to convert.
• Programmatic Advertising: AI search SEO automates buying and selling ad space across platforms, ensuring your ads reach the right audience at the right time.
• Targeted Audience Profiles: AI tools help you analyze user data to create detailed audience profiles, enabling you to craft ads that better resonate with your target customers.
Addressing Common Concerns When Using SEO and AI Together
SEO AI, with all its buzz and promise, has its fair share of critics. Below, we unpack some of the main concerns around using SEO and AI in your marketing strategy.
1. “Blackbox” Nature
AI often makes decisions without fully explaining how they came to that conclusion. So, while you see results, the lack of transparency makes it hard to understand why certain results appear, which can be frustrating when you’re aiming for reliable strategies.
One workaround is the use of explainable AI (XAI), which focuses on creating AI models that provide clear, understandable explanations for their decisions. By incorporating methods like feature importance analysis, model interpretability tools, and decision traceability, AI systems can offer insights into how they arrived at specific conclusions.
2. Lack of Originality
Originality is a big concern with AI search SEO because search engines, like Google, value unique, high-quality content. While AI-generated content can save time, relying solely on it can lead to content that’s too generic or similar to what’s already out there, which could actually hurt your rankings.
Human editing and fact-checking are essential for maintaining content accuracy and brand voice. Another approach to enhance originality is incorporating unique, valuable insights through in-house case studies or expert opinions, something AI can’t replicate.
There are also plagiarism checkers like Copyscape that check for duplicate content to help avoid any unintentional overlap with existing material.
3. Ignoring AI Biases
Another mistake is overlooking biases in AI algorithms, which often stem from the type of machine learning model used, such as supervised learning algorithms, including decision trees, neural networks, and logistic regression. These models learn from historical data, which often carries preexisting biases related to gender, race, ethnicity and other factors.
Left unchecked, the algorithm can unintentionally perpetuate or amplify those biases, potentially alienating customers and damaging your brand’s reputation.
For example, in ad targeting for job openings, an AI system might show ads more often to men than women, leading to perceptions of bias.
Regular audits and diverse representative data can help prevent this. Techniques like re-sampling, re-weighting, and fairness constraints help balance the training data for fairer results. Additionally, adversarial debiasing and disentangled representations reduce bias by penalizing unfair predictions and separating sensitive traits from other data.
4. Overoptimizing Content for Search Engines
Many marketers over-optimize content for search engines at the cost of quality. AI tools make it easy to produce keyword-heavy text, but an excessive focus on SEO often leads to awkward, stuffed content that drives readers away.
Prioritize readability, engaging writing and a clear structure over trying to meet SEO criteria. Also, avoid excessive use of tactics like over-optimizing meta descriptions, headings, or links, as this can harm user experience and your rankings.
Remember, AI and SEO tactics might get people to your site, but it’s the content’s value that makes them stay, interact and come back.
5. Ignoring Data Privacy Laws
Ignoring data privacy when using AI tools can lead to serious issues like copyright infringement, data privacy breaches and misinformation. Transparency and user consent in data collection are crucial, but these steps will also help ensure compliance:
• Privacy Impact Assessments (PIAs): PIAs review how data is collected, stored and shared, identifying any privacy risks. They help evaluate new AI search SEO tools and use cases to ensure they meet privacy requirements.
• Data Inventories: A data inventory maps out how data flows through your organization, helping you spot any risks or vulnerabilities AI tools might introduce, like data exposure or misuse.
• Vendor Assessments: These assessments evaluate third-party practices to ensure your vendors align with your data privacy standards, reducing potential liabilities from external partners.
Incorporating these reviews into your privacy processes strengthens compliance and mitigates data privacy risks across your AI applications.
8 Tips on How To USE AI SEO To Improve Your Website
AI SEO unlocks powerful ways to enhance website performance and streamline optimization and content creation processes. Get the most out of your AI SEO tools with these top tips:
1. Generate Content Ideas
AI can be a powerful brainstorming partner when you’re stuck on a topic or need fresh ideas.
Start by identifying target keywords with tools like Ahrefs or Semrush. Once you have your keywords, enter them into an AI tool to scan the web and reveal insights like:
• Content Gaps: Areas where you can create content to cover missing information or address unanswered questions
• Trending Topics: Popular themes within your keyword that resonate with audiences
• Suggested Structure: Recommendations for the optimal number of sections or headings to include
These insights simplify content ideation by helping you create content that meets audience needs and aligns with user intent. With AI’s guidance, you can also ensure your content supports each stage of the marketing funnel.
2. Perform Keyword Research
Keyword research is one of the most time-intensive steps of running an SEO campaign. If you’re juggling multiple clients, you could be dealing with thousands of keywords per campaign.
AI tools for SEO like Surfer SEO help you quickly find high-performing keywords to target in your content.
With Surfer SEO, you start by entering a main keyword, and it generates a content plan based on topic clusters related to that keyword. Each cluster is tailored to meet your audience’s search intent so you can target users based on where they are in their journey:
Surfer also recommends secondary keywords and assists you in building topical relevance. It provides insights on keyword difficulty to help you prioritize effectively.
Once you’ve chosen your topic cluster, you can jump into the Content Editor and write content around those suggested keywords.
You can manually add or exclude recommended keywords from the Terms section. The keywords are arranged in a hierarchy, with the most important keywords listed first. The higher your Content Score, the more optimized your content is for search engines.
3. Create and Optimize Content
AI content writing tools like Jasper, Copy.ai and ChatGPT can generate entire blog posts from scratch. Using specific prompts, you can guide these tools to produce content that aligns with your preferred tone and style, covers key topics, incorporates target keywords and more.
However, relying solely on AI may lead to repetitive, inaccurate or thin content. AI-generated text often needs more nuanced understanding that human writers bring, such as contextual awareness and brand-specific insights.
Leaving the editing and final touches to a human writer ensures the content is accurate, engaging and aligned with your brand’s message.
Once you have a draft, AI SEO tools can help optimize your content to meet Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards.
Some tasks that SEO AI can do for you:
• Identify underperforming content and suggest ways to improve
• Build topic clusters that answer user questions and improve rankings
• Determine the ideal content length for your topic
• Strategically place primary and LSI keywords
Semrush’s Copilot, for instance, can help you identify poorly optimized content. It scans your content and offers insights, such as visibility drop, competitor rankings and broken pages.
Just a friendly reminder from Gruspe, when it comes to using AI tools for generating SEO content:
“AI tools can sometimes miss small details that human SEO experts naturally understand, requiring careful oversight and editing. Most of the time, a thorough human review is needed to ensure quality, accuracy and uniqueness and avoid issues like duplicate content.
Relying too heavily on AI can lead to generic content that lacks the standout factor that helps sites stand out in search rankings.”
4. Analyze Data
Get a clear read on your page performance metrics with AI-powered SEO tools like Google Analytics 4 and Ahref’s Site Audit. These tools help you track metrics like traffic, bounce rates and conversions to spot opportunities for improvement, such as refreshing content, adding internal links or optimizing meta elements.
Some tools even automatically organize data into easy-to-read charts and graphs, providing a visual overview of your SEO performance.
5. Run SEO Audits
There are a couple of ways to go about this. For quick audits, you can paste your text into tools like ChatGPT and ask it to optimize for SEO. For in-depth audits, AI-driven SEO tools provide custom recommendations to improve your rankings in Google search results.
Alli AI, for instance, can help with both on-page and technical SEO by:
• Identifying missing image alt text, titles and H1 tags
• Generating schema markup
• Automating internal linking
• Fixing duplicate content issues
• Optimizing page speed
Once issues are identified, Alli AI offers targeted recommendations for each, letting you approve fixes individually or in bulk.
6. Improve Internal Linking
Internal links are essential for SEO because they assist search engines in discovering and indexing your site’s pages. For large websites with numerous categories and products, inadequate internal linking can cause important pages to be overlooked in search results.
However, managing links across thousands of pages can be challenging. AI-powered SEO tools streamline this process by automating and optimizing internal linking efforts.
• Highlight Underperforming Pages: Find pages and keywords with potential that aren’t fully visible in search
• Spot Key Linking Opportunities: Connect relevant pages without links, strengthening topic associations
• Automate Links and Track Performance: Instantly apply internal links across your site and monitor results
• Easily Manage Large Sites: Organize links across thousands of pages to boost visibility and navigation
• Prioritize High-Value Pages: Focus on pages that matter most based on seasonality or traffic trends
• Control Link Deployment: Review and approve links before they go live, keeping your strategy aligned
ChatGPT 4o, for example, can help you identify linking opportunities. Simply provide your sitemap and ask it to identify internal linking opportunities.
ChatGPT-4 will review your links and suggest specific pages where you can add internal links for better site navigation and SEO.
7. Run a Backlink Analysis
Backlinks are key to SEO, as they signal credibility and authority to search engines. A backlink analysis helps you assess the quality of links pointing to your site, identify toxic links that may harm your rankings and find new link-building opportunities.
AI-powered tools make this process easier by:
• Assessing Link Quality: Identify links that add real, lasting value versus those that could be harmful
• Predicting Link Value Over Time: Know which links will likely maintain their SEO strength
• Detecting Toxic Links: Spot and address spammy or low-quality links that could hurt your rankings
• Discovering Link Building Opportunities: Find high-authority sites worth pursuing for backlinks in your niche
• Analyzing Competitor Backlinks: Explore competitors’ backlink profiles and uncover potential gaps in your own
8. Generate Schema Markup
Schema markup is code (semantic vocabulary) added to your website to help search engines return richer, more informative results.
Schema vocabulary structures data about people, places and things so that Google crawlers can better interpret content and determine the appropriate rich results to display.
If coding isn’t your strength, AI can simplify schema markup. A basic tool like ChatGPT can generate schema code for individual pages, which you can validate with a schema checker.
Beyond that, advanced AI tools for SEO can also help with:
• Automating Markup Generation: AI reviews your content and automatically creates the best-fitting schema markup for each page.
• Classifying Content: Machine learning categorizes your content and recommends the most relevant schema types.
• Detecting Errors: AI scans your existing schema to spot and flag any issues or inconsistencies, keeping it accurate.
• Offering Optimization Tips: AI tools suggest ways to enhance your schema so it boosts your search visibility even further.
Other SEO Tasks That AI Can Help With
Beyond the major SEO tasks mentioned above, AI tools for SEO can also help with:
• Content Ideation: Generate fresh ideas based on trending topics, audience interests and keywords relevant to your niche. AI-driven insights keep your content strategy dynamic, ensuring you cover topics that attract engagement and meet user intent.
• Clustering: Group content into thematic clusters by categorizing blog posts and pages by main topics. This process clarifies content structure, highlights missing topics and strengthens overall topical relevance to your site.
• Semantic Analysis: Deconstruct central themes into related subtopics to map out connections between terms and topics. This approach is ideal for developing site structure, expanding topic coverage and ensuring that nothing essential is overlooked.
• Competitive Insight: Analyze competitor content, backlink profiles and keyword strategies to understand your market position. You can refine your strategy with detailed competitive insights to stay one step ahead.
• Content Outlines: Build well-structured outlines tailored to search intent so each content hits key audience needs. Well-organized outlines help maintain a logical flow, ensuring content is easy to follow and effective.
• Persona Development: Use audience data to craft detailed buyer personas, incorporating demographics, interests and behaviors. These personas help shape content and marketing approaches that better resonate with your target market.
• Keyword Categorization: Sort extensive keyword lists by search intent, such as informational, transactional and navigational, to make prioritization easier. Categorized keywords improve content targeting and make strategy planning simpler.
• Content Refresh Suggestions: Get recommendations on which existing content to update based on current SEO trends and performance metrics. Regular content refresh ensures your site stays relevant and ranks well.
• Search Intent Matching: Analyze user intent behind search queries to match your content more accurately with what audiences seek. Aligning content with search intent improves user satisfaction and can boost rankings.
4 AI SEO Best Practices
Despite the rise of AI usage, many remain wary of overreliance on automation, fearing it may overlook the nuance and strategy that human expertise brings to SEO.
These four best practices will help you harness AI’s capabilities while keeping things in check:
1. Establish Internal Guidelines for AI Use
While many are excited to embrace AI for increased speed and agility in their marketing efforts, others remain skeptical — a typical response in the early stages of tech adoption. Setting internal guidelines for AI use keeps everyone aligned and helps prevent misuse.
Consider the following when establishing your AI guidelines:
• Accountability and Governance: Assign clear roles for AI oversight, implement regular audits and update policies to comply with industry standards and laws.
• Planned Implementation: Gradually roll out AI tools to control privacy and copyright risks, allowing easier monitoring and smoother integration across teams.
• Clear Use Cases: Specify approved AI tools and define low-risk and high-risk tasks. High-risk tasks are generally restricted from AI use unless strict guidelines and human review are in place.
• Intellectual Property Rights: Clarify that AI-generated content may not qualify for copyright or patents, and consider using enterprise-level accounts to protect privacy and reduce IP risks.
• Disclosure Details: Ensure AI-generated content includes proper disclosures and always inform clients of AI use, especially for SEO copy.
Creating a checklist for reviewing AI-generated content helps ensure quality and consistency.
2. Create Detailed Prompts
The quality of AI output depends on the clarity of your input. Make prompts as specific and detailed as possible to get the best results.
For example, instead of using a vague one-line prompt like “Write an SEO blog post about internal linking,” you can add more context:
“Write an informative 500-word blog explaining what Internal Linking is. Use smart and professional language suitable for both marketers and business owners. The tone should be authoritative yet approachable, providing clear explanations and practical insights.
Start with a strong hook. Then, use a bit of storytelling. Don’t go overboard.”
AI tools like ChatGPT allow users to refine their output with custom instructions.
Simply click your profile name in the top right corner of the ChatGPT window and select Customize ChatGPT.
Then, enter the specifics in the text boxes like this:
The more detailed your input, the better the AI’s output.
3. Combine AI SEO With Human Expertise
Artificial intelligence for SEO has come a long way, but human oversight remains indispensable for maintaining accuracy and relevance.
While AI can handle repetitive tasks such as keyword research and drafting initial content, it can’t replicate the unique voice and personality of human writers. Quality control and strategic planning are best left to human expertise.
Simply put, AI is meant to supplement, not replace, human creativity and insight in the SEO process.
4. Comply With Data Protection Guidelines
Using AI responsibly means following GDPR and other data laws to protect customer data and build trust. Regularly checking that your AI tools meet these standards — and using AI compliance software — can help you stay on track.
Copyright is also crucial, especially after the 2023 U.S. Copyright Office ruling, which raised new questions about ownership of AI-generated content. This makes human editing even more important: to protect content rights and to add a personal touch.
How To Integrate AI SEO Optimization Tools in Your Current Strategy
Incorporating a new SEO AI SEO tool into your strategy requires evaluation of your current processes and choosing the right AI solutions, while continuously refining tactics based on actionable, data-driven insights. Ensure smooth integration with these seven steps:
1. Identify Your Goals
Before using AI, be clear on what you want to accomplish. Are you looking to boost campaign performance, save time or cut costs? Defined goals and measurable KPIs give you something concrete to aim for and make it easier to track progress.
2. Audit Your Infrastructure and Staff Capabilities
You can’t dive in head-on without knowing if your team and tools are ready for AI. Start by assembling a small team to audit your current tools and processes. Where could AI improve processes?
Next, consider your team’s skills. Do they feel prepared to work with AI tools, or would extra training and resources make their lives easier? Identifying gaps before implementation will make the transition smoother and help set everyone up for success.
3. Choose the Right SEO AI Tools
Now that you know your goals, it’s time to shop for tools. Decide whether you need an out-of-the-box solution, like ChatGPT, Jasper or Google Bard, or if a custom-built AI tool suits you best.
Out-of-the-box tools are easy to set up and great for general SEO tasks, while custom solutions, such as Llama 2, let you train AI on your own data for more control. Keep in mind, though, that custom options require more expertise and IT support.
Whichever route you choose, look for tools that align with your goals and work well with your current platforms.
Use these criteria when deciding on a tool:
• Functionality: Check if the tool supports critical SEO tasks like keyword research, content optimization and SEO audits.
• Ease of Use: Choose a tool with an intuitive interface so you and your team can get up to speed quickly.
• Integration Capabilities: Ensure the tool integrates smoothly with platforms like content management system (CMS), analytics or marketing software to minimize downtime.
• Pricing Structure: Find a pricing plan that fits your budget and take advantage of free trials to test the tool before committing.
• Customer Support: Whether through tutorials or customer service, great support will help you get the most value from the tool.
• Scalability: Choose a tool that grows with your needs. It should be able to handle larger workloads and complex tasks.
• User Reviews and Reputation: Check reviews from other marketers and businesses to see how the tool performs in real-world applications.
4. Test and Analyze the Tool
Now, it’s time to dive in and see what AI tools for website SEO can really do. Start by picking two or three areas where you’d like to experiment with AI and set up a trial period with clear goals and key performance indicators (KPIs) to track.
For instance, if you’re trying AI for email marketing, set it up to create and send automated emails for a few weeks. Track open rates, click-through rates and any increase in conversions and make small adjustments as needed.
When the trial ends, compare the performance of AI-generated emails to those created manually. This will give you a clear view of AI’s impact and help you decide where it fits best in your strategy.
5. Implement in Phases
Rolling out new technology is easiest in stages, as it prevents overwhelming your team and ensures a smoother transition.
Start with one or two tasks, like keyword research or content optimization, to test how well they fit your current process. Slowly add more tasks, checking the results to keep everything on track.
Gather feedback from your team, bring them along for the ride and reassure them that AI is meant to support and not replace them.
6. Train Teams
Once everyone is on board, the next step is to train your teams to use the new tools confidently. Provide hands-on training, guides and resources to ensure everyone understands how the tools work and how to get the most out of them.
Offer ongoing support and opportunities for practice so your team can feel comfortable using the tools and fully integrate them into their workflow.
7. Monitor and Optimize
Finally, take notes and closely monitor your AI tools’ performance to ensure they meet expectations. Review key metrics regularly, adjust as needed and keep track of what’s working best.
You can also use supplementary tools to enhance AI’s effectiveness. For instance, when using AI content writing tools, plagiarism checkers like Copyscape can help spot duplicate content, while Grammarly assists with refining grammar and style.
📚 Learn how to optimize your SEO tech stack with our guides:
• What Is Generative AI and How It Impacts Your Marketing
• The Real Deal With AI-Generated Content Ranking High on Google
• Why Online Reviews Matter Even More With AI-Powered Search
• What Google’s New Search Guidelines for AI Content Mean for SEO
7 Must-Have AI Tools for Website SEO
AI tools can be pivotal for scaling your SEO. Here are our top seven picks to help boost your strategy.
1. ChatGPT
If you’re looking for an all-around tool, Open AI’s ChatGPT can help with SEO tasks like generating content drafts, brainstorming blog topics, generating schema markups and even optimizing keyword placement.
Unlike other tools, ChatGPT engages in human-like conversations and retains information from previous conversations. The more refined and specific your prompts, the better the output you’ll receive.
Pricing Plan: ChatGPT offers different pricing plans for individuals and businesses:
For Individuals:
• Free: Unlimited GPT-3.5 access, limited GPT-4o interactions
• Plus: $20/month, includes everything in Free plus extended messaging limit, access to deep research and multiple reasoning models, limited Sora video generation and more
• Pro: $200/month, includes everything in Plus and unlimited access to GPT‑4o, advanced voice, o1 pro mode and extended access to deep research, Sora video generation and research preview of Operator
For Businesses:
• Team: $25/user/month (annually) or $30/user/month with higher usage caps and data excluded from training
• Enterprise: Custom pricing with unlimited access and priority support
2. Semrush Copilot
Semrush offers a suite of SEO tools that provide detailed insights into your website’s performance, including keyword rankings and site health.
One of its best features is Semrush Copilot, an AI-driven SEO assistant that monitors your website’s performance and delivers real-time, actionable insights to improve your online visibility.
Here’s what Semrush Copilot can do for you:
✓ Technical Health: Get alerts for any technical site issues identified through Semrush’s Site Audit
✓ Competitor Gap Analysis: Identify gaps in your keyword rankings and backlinks compared to your competitors to help you uncover new opportunities
✓ Backlink Optimization: Monitor your link profile and that of your competitors to get notifications for broken backlinks, changes in Authority Score and new backlink opportunities
✓ Opportunity Detection: Find fresh keyword opportunities and SEO insights through keyword gap and research analysis
✓ Tool Recommendations: Get tailored suggestions for which Semrush tools to use for better site performance
Pricing Plan: Copilot is available at no extra cost when you subscribe to Semrush:
• Free: Provides limited access to features from Pro and Guru plans
• Pro: $139.95/month, designed for beginners and small teams. Includes tracking up to 500 keywords and managing five projects
• Guru: $249.95/month, ideal for agencies and medium-sized businesses. Allows tracking up to 1,500 keywords and managing 15 projects
• Business: $499.95/month, suitable for large agencies and enterprises. Supports tracking up to 5,000 keywords and managing 40 projects
3. Surfer AI
Surfer AI is an add-on that is included with a Surfer SEO subscription. The tool combines natural language processing and machine learning to analyze search engine results page (SERP) data and create SEO-optimized content.
As both a writing assistant and a content optimizer, it pulls data from top-ranking pages, offers recommendations for improvement and can generate entire articles from just one or two keywords with a single click.
Beyond content creation, Surfer AI can match the tone of top SERPs (with options to adjust it as needed). It also includes a built-in plagiarism checker.
Pricing Plan: Surfer’s starts at $79 monthly with a seven-day money-back guarantee:
• Essential: $79/month, for start ups or individuals looking to optimize content. Track 200 pages across sites, invite up to 5 team members, write and optimize 360 articles/year, generate 60 rank-ready AI articles/yr, topical maps and keyword research
• Scale: $175/month, for marketing teams scaling up content production. Track 1,000 pages across sites, invite up to 10 team members, write and optimize 1,200 articles/year, generate 240 rank-ready AI articles/yr, topical maps and keyword research
• Custom: For custom solutions with added control, security, training and support. Custom number of team members, white-labeling & API access, personalized onboarding, dedicated CSM and priority support, SEO advisory & consulting, rank tracker, SSO, content optimization masterclass (lifetime access)
4. AlliAI
Up next is AlliAI, a convenient tool that offers bulk on-page optimization for enterprises with larger SEO needs. The tool allows you to set site-wide SEO rules and make individual page code adjustments.
AlliAI also features automated A/B testing that uses behavior data to optimize page titles and improve organic traffic. Plus, this AI SEO tool integrates well with all CMS platforms and doesn’t require coding skills, which is perfect for anyone new to technical SEO.
Pricing Plan: Alliai starts at $169 per month for start ups and small businesses:
• Small Biz: $169/month, limited to 1 site, 1 team member, 100 keywords and 250 pages. Includes keyword tracking, site speed optimizer, linkbuilder, standard reports and weekly crawl
• Consultant: $399/month, limited to 5 sites, 5 team members, 500 keywords and 1,250 pages. Includes Small Biz features plus local results tracker, live editor, report builder and daily crawl
• Agency: $699/month, limited to 15 sites, 15 team members, 2,000 keywords and 5,000 pages. Includes Consultant features plus API access, AI agents and customer success
• Enterprise: $399/month, limited to 5 sites, 5 team members, 500 keywords and 1,250 pages. Includes Agency features plus white-labeling and priority customer success
5. Writesonic
Writesonic is an AI writing tool powered by OpenAI’s GPT-3. It’s designed to generate various content types, including SEO-optimized product descriptions, articles, emails and landing page copy.
Users can customize their content by specifying topics, tone and style. Writesonic generates content based on these parameters. Like so:
Writesonic also offers over 70 use cases tailored to various business needs, including a free Landing Page Generator that enables users to create website copy by entering details about their brand or product:
And a tool for writing SEO-friendly product descriptions:
Pricing Plan: Writesonic offers a free plan with paid subscriptions starting at $16 per month:
• Free: 1 member, includes 25 credits(one time), 1 premium article
• Individual: $16/month, 1 member, includes 100 credits/month, 5 premium articles
• Standard: $79/month, 2 members, includes 1,000 credits/month
• Custom: Custom number of members and credits
6. Shopify Magic
Shopify Magic lets you quickly generate optimized product descriptions for your online store. You can adjust the tone of voice to match your brand, choosing from options like “expert,” “daring” or “persuasive.”
If the initial description isn’t right, you can provide additional instructions on creating a new version. You can also rephrase, extend or simplify the description to add depth or improve clarity to align with your needs.
Pricing Plan: Shopify Magic is a free feature included with all Shopify subscriptions:
• Basic: $19/month with annual payment, ideal for solo entrepreneurs
• Shopify: $49/month with annual payment, suitable for small teams
• Advanced: $299/month with annual payment, designed for businesses ready to scale
• Plus: Starts at $2,300/month, tailored for complex businesses and typically requires a three-year term.
7. Yext
Yext is a top choice for voice search optimization, especially for businesses with multiple locations. It focuses on local SEO, which helps improve your visibility in voice searches that often target local information.
With Yext Pages, you can easily create SEO-optimized landing pages that answer common questions about your industry, brand or products. The content is generated using information from Yext Content, allowing you to manage and update your business details efficiently. You can also enrich landing pages with photos, videos and schema markup to improve search visibility and engagement.
These landing pages are hosted by Yext, outside your CMS, making it easy to design and publish without relying on development resources. This is great for agencies with quick turnaround times.
Pricing Plan: Yext offers different pricing plans for enterprises, single-location small businesses and reseller partners. All pricing is customized and not pre-listed:
• Base: Access to Yext’s headless CMS
• Starter: All Base features plus tools for visibility and engagement, such as Geocoding and Knowledge API
• Professional: Includes all starter features, brand reputation and customer feedback management tools
• Ultimate: Offers advanced features for competitive intelligence and enhancing online visibility
📚 Explore More Tools to Integrate Into Your DM Strategy: 35 Top AI Marketing Tools in 2024
Improve Rankings With Human-Led AI Solutions From Thrive
AI has sparked conversations about the future of traditional SEO and content strategies, raising concerns that automated content may lead to low-quality, repetitive material. Some worry that relying too heavily on automation could result in mechanical SEO practices that lack a human touch.
While AI tools are valuable for keyword analysis and content drafting, combining them with human expertise ensures that SEO remains strategic, creative and effective while meeting quality standards and user expectations.
At Thrive, we have over 18 years of experience navigating search engine changes with a forward-thinking mindset. Quality content is our top priority, as even AI tools like ChatGPT depend on accurate, well-sourced information.
Nanette Taripe, Thrive’s Demand Gen SEO Strategist, explained perfectly how we achieve this balance:
“For keyword research, we leverage tools like Semrush and Ahrefs to find relevant keywords and long-tail variations. These tools analyze search trends, competition and user intent and assist with site audits to detect errors.
In technical SEO, we use Screaming Frog to identify issues like broken links, slow page speeds and duplicate meta tags. Google Search Console, while not an AI tool, uses AI features for insights on page summaries and core web vitals.
For link building and analysis, Semush and Ahrefs help us assess backlink quality and find harmful links that could impact our SEO. These tools support us in maintaining a strong link profile and boosting site authority.”
Our teams use AI to complement — not replace — our SEO efforts. We uphold quality checks, establish internal guidelines and maintain hands-on oversight to prevent misuse.
“We review the work done by AI to ensure it’s accurate and effective. We also ensure that the AI tools we use are safe and don’t have negative impacts. Our team stays updated on the latest AI advancements and SEO best practices. By regularly experimenting with new tools, we can optimize our processes to achieve better results,” Taripe said.
For sustainable, impactful growth, Thrive is the partner you need — talk to our SEO experts today.
AI SEO FAQs
WHAT IS AI FOR SEO, AND HOW DOES IT WORK?
AI for SEO uses artificial intelligence to streamline various SEO tasks, such as keyword research, content optimization and performance analysis. The tool processes large data sets, spots trends and makes recommendations to enhance search engine visibility.
WHAT ARE THE BENEFITS OF USING AI-DRIVEN SEO?
AI-driven SEO helps save time, improve accuracy and unlock insights that are difficult to gather manually. This includes discovering hidden keyword opportunities, automating content optimization and analyzing competitor data and industry trends.
WILL AI COMPLETELY REPLACE SEO EXPERTS AND CONTENT CREATORS?
Not entirely. AI can handle repetitive tasks, but human expertise is still needed for strategic thinking, creativity and interpreting complex data. It’s best used as a tool that complements, rather than replaces, human effort.
WHAT ARE THE CHALLENGES OF USING AI TOOLS FOR WEBSITE SEO?
Challenges with AI in SEO include the need for high-quality data, potential algorithm biases and limitations in understanding context and tone. Heavy reliance on AI can lead to less authentic content if it isn’t carefully managed.
To address these risks, teams should set clear AI usage guidelines, provide ongoing training and maintain human oversight.
IS IT ETHICAL TO USE AI FOR SEO?
Yes, using AI for SEO is ethical when it complies with data privacy rules and search engine guidelines. Avoid using AI solely to manipulate rankings; instead, focus on maintaining quality and adding real value to your content.
HOW CAN SEARCH ENGINES PREVENT THE MISUSE OF AI?
Search engines have put measures in place to prevent the misuse of AI-generated content:
✓ Algorithm Updates: Major search engines, like Google, have updated their algorithms to identify and demote spammy or low-quality AI-generated content in search results.
✓ Quality Guidelines: Google provides guidance on creating high-quality AI-generated content, emphasizing:
○ E-E-A-T:(Expertise, Experience, Authoritativeness and Trustworthiness) to maintain high content standards
○ Helpful Content Creation: Using automation to add value, not just to manipulate rankings maintain high content standards
○ AI Automation Disclosure: Recommending transparency when AI is involved in content creation
✓ Microsoft’s Approach: Bing has limited the use of its AI chatbot and regularly patches vulnerabilities to maintain the integrity of its search results.
Even with these efforts, readers should remain cautious and fact-check important information to ensure accuracy.
