Trust signals are often considered in professional website design.
These signals encourage people to complete transactions with a company because they trust the company or site.
Trust is difficult to achieve online because of the limited interaction between the company and consumers. Trust signals are important to ensure that consumer perception is positive.
8 trust signals every eCommerce website needs
Here are some ways that companies can establish trust:
1. A Professionally Designed Website
A well-designed and professional e-commerce website is a trust signal that consumers consider before purchasing a product.
The website should load easily to prevent any impediments in purchasing a product.
Copious information on a website can also be helpful for people who are in the research phase of the buying cycle. A unique website that’s easy to navigate will also be helpful for establishing a company’s credibility.
2. Trust Seals
Trust seals are icons or logos from companies that consumers typically trust.
Popular trust seals include McAfee, Truste and Verisign. If you’re expecting consumers to make payments on your website, you should add these trust seals to reassure your customers that their personal data is safe.
3. Industry Association Logos
Industry association logos are also important. If you’re a manufacturer of plastic food bins and you indicate that you are certified and have affiliations with the International Association of Plastic Distribution, you will appear more credible to your customers.
Include industry association logos to establish credibility.
4. An About Us Page
If people learn more about how long your company has been in business, how you conduct business, and your dedication to the community, they are more likely to trust your business and continue to purchase products or services.
Most companies will tell consumers about their customer service practices and their philanthropic work in the community. This type of behavior will build trust.
5. Social Media Accounts
Social media accounts are a way to establish communication between consumers and companies.
Consumers who are addressed immediately through social media are usually more pleased with the service they receive and more loyal than other customers.
Prompt communication reveals your company’s commitment to professionalism.
6. Shipping, Returns, and Privacy Policies
Lenient shipping, returns, and privacy policies will encourage more purchases because consumers have less risk associated with the transaction.
Low-cost shipping or free shipping is preferable for consumers. If consumers are convinced that their personal information will not be shared with third parties, they will be more likely to do business.
7. Professional Product Photos
Professional product photos will make the website look more reputable. When companies appear professional, consumers are more likely to make a purchase.
Professional product photos should clearly show the positive aspects of the product and should load quickly on the website for maximum effectiveness. This is another effective trust signal that many companies use.
8. Customer Testimonials
When potential customers are considering doing business with a company, they may read customer testimonials.
These customer testimonials will give consumers more confidence that the product will perform as stated on the manufacturer’s package. More people are reading reviews and customer testimonials before purchasing a product to ensure that it works properly.
Trust Signals Every eCommerce website Needs
If you are designing an eCommerce website, you need to include trust signals to reduce hesitation and move the buyer further down the purchase funnel to the require goal, to make a purchase on the site.
These trust signals are often not difficult to add, but they can increase sales conversions.
Grow With Thrive!
Here at Thrive Internet Marketing, we’re ready to help you open new doors with dynamic, customized e-commerce website design and development. Contact us online for a proposal, or speak with our friendly staff at 817-642-9686. Give us a call today, and we’ll make your company and products stand out online.
This is such a great article with such great insight so thank you! I’m actually currently looking into moving my shop online and even though I’m really excited about it – I’m also really nervous as I really want to make it work.