Increasing Twitter Reach with Twitter Ads and Focused Content
A law firm had some trouble getting people to retweet their Twitter page content. We stepped in to set up a Twitter ad campaign to increase their engagement.
After scanning their current audience, we retargeted a specific persona of Twitter users that aligned with the firm’s services.
Using audience research, we made these social adjustments to the Twitter ads:
- Beefed up promoted Tweets from 1 to 3
- Used a Twitter tool that targets ads towards the competition’s audience
- Targeted Twitter ads towards high conversion audience interests
- Untargeted low conversion audience interests
In just 20 days, we increased the law firm’s retweet reach by 1,686%!
The firm’s 81% increase in audience and 425% increase in total mentions were also huge indicators that the Lawyer firm’s content resonated well with the new audience.
Wondering how important it is for your law firm to be on social media? Read our blog post about social media for lawyers and learn which channels your lawyers should be on.