Have you been paying much attention to customer satisfaction? A lot of businesses tend to overlook this or not give it as much focus and importance because they are too caught up in marketing.
But here’s the thing: marketing is done not just to get customers to notice you, but also to keep them happy. That’s the key to building lasting relationships with them, which should be your ultimate goal.
Is Your Client a Happy Customer?
Keeping your clients happy should be at the top of your priority list. After all, they’re the ones that make your business thrive and can also propel it to higher levels.
Make it a habit to continuously interact with your clientele at various levels. This functions to not only build relationship and rapport, but also gives them the opportunity to send feedback your way. This will not only make them feel cared for, but it’s bound to water the seed you’ve planted. It will grow and foster better relationships, helping you win trust and friendship. And when this happens, you will be able to enjoy the benefits of a loyal clientele.
5 Ways to Find Out if You Have a Happy Customer or Not
In aiming to achieve customer satisfaction, it’s essential to apply the following:
1. Always Make Follow-Up Calls.
A good salesman or business person always makes follow-up calls. When the restaurant manager approaches your table to ask how the food is, that’s already part of the after-sales process. When you call up your product buyer to ask how the item has helped him or her, that’s also a great way to show that you care.
Follow-up calls have different purposes and don’t have to be limited to a single call after the initial purchase. You may also communicate with customers to provide a bonus guide or additional instructions. It’s also a great chance to simply let the client know that he or she can contact you at any time for any concern.
2. Conduct Polls, Surveys, and Group Discussions.
For some, these methods may seem old-fashioned. But there are actually modern ways of gathering valuable feedback, such as via online-generated forms or even mobile apps! What’s more, group discussions can now be done through a web-based forum or perhaps in a Facebook or Viber group chat.
Polls, surveys, and the like are wonderful ways for you to find out what you’re doing right and which portions of your business should be improved to keep customers happy.
Pay attention and you’ll notice that these measures are implemented by many companies that you interact with. Isn’t it that even live chats nowadays ask for your rating after the representative assists you? When you buy at a store, they sometimes ask you to fill out a customer satisfaction sheet too. This is done in e-shops as well.
3. Keep In Touch Through Social Media.
To make sure that your customers are always happy, experts say you’ve got to offer them value and friendship. Keeping in touch through your social media accounts should not just be for marketing purposes, but also to discover how your customers find you, what they think about your company, and what their opinions are on your products and services. Don’t forget to dialogue with your customers online. Engaging your audience in conversation is the best way to build a loyal following.
Paying close attention to polls, contests, and even simple likes and comments will also give you insight into how your customers perceive you and if you’re really making them happy.
4. Facilitate Webinars and Get-Togethers.
How about considering virtual and in-person get-togethers? Plan a special event, even just a simple one, from time to time. But don’t just promote; you have to mingle! Make it a point to talk to customers and find out who they are as people. This will not only foster relationship, but give you valuable insight as to who to target in future marketing efforts.
These days, plenty of professional marketers recommend getting feedback through webinars. It’s not only a venue to pass on information. You should allow participants to ask questions, give comments, and more.
5. Ask for Testimonials.
Don’t be shy to ask for testimonials from your past and current clients. It’s a fantastic way to know if customers love you! You’ll be surprised how many are actually willing to give an official statement and even share a video or photo. Additionally, you’ll get to use these stories for your marketing campaigns.
Customer Satisfaction Begins with Your First Impression
Make a good first impression by ensuring that you have a worthwhile, attractive website. Your online home page should appeal to visitors and eventually feel like home to them too. We at Thrive Internet Marketing can help you with a professional and engaging website, as we have done for many satisfied clients.
Furthermore, apart from web design, we also specialize in search engine optimization, social media, email marketing, content writing, pay per click advertising, and other areas essential to digitally promoting your business. Allow us to utilize some (or all) of these techniques as it makes sense for your needs, in order to help increase your customer satisfaction for years to come!
