SEO Buyers' Guide: Learn Why This is the Best Way to Grow Your Business Read More...

  • Home
  • Services
    • Digital Marketing
      • Search Engine Optimization (SEO)
      • Local SEO
      • Technical SEO
      • Digital Marketing Strategy
      • Pay Per Click (PPC) Marketing
      • Link Building Services
      • HARO Link Building
      • Google Analytics Service
      • Conversion Rate Optimization Services
      • White Label Services
      • Franchise SEO
      • Search Engine Marketing (SEM)
    • Web Design
      • Custom Website Design
      • WordPress Website Design
      • eCommerce Web Design
      • ADA Compliance Services
      • Video Production
      • Video Testimonial Services
      • Product Photography Services
      • Drone Video and Photography Services
      • Email Marketing Services
      • SMS Marketing Services
      • Website Hosting
      • SEO Content Writing Services
    • Social Media Marketing
      • Social Media Management
      • Social Media Advertising
      • Social Media Brand Management
      • Reputation Management
        • Reputation Management Software
        • Online Reputation Repair
        • Franchise Reputation Management
        • Social Media Reputation Management
    • eCommerce Marketing
      • eCommerce Optimization
      • eCommerce SEO
      • eCommerce PPC
      • Shopify Web Design
      • Shopify SEO
      • Walmart Marketplace
      • Target Plus Marketplace
      • Amazon Marketing
        • Amazon SEO
        • Amazon Advertising/PPC
        • Amazon Storefront & Branding
        • Amazon Seller Consulting
        • Amazon Posts Management
        • Amazon DSP Advertising Management
  • Work
    • Case Studies
    • Web Designs
    • Logo Designs
    • Video
  • About
    • Who We Are
    • Why Choose Us?
    • Awards & Recognition
    • Thrive Gives Back
    • SEO Code of Ethics
    • Client Testimonials
    • Industries We Serve
    • Media & Press Information
    • Thrive Camp Awards
  • Learn
    • Blog
    • Thrive Growth Formula
    • Franchise Marketing Guide
    • SEO Buyers’ Guide
    • Google Page Experience Guide
  • Careers
  • Contact
866-908-4748

GET PROPOSAL

How to optimize your Amazon listing
How to optimize your Amazon listing

Feb 26, 2019 by Daryl Harris | Leave a Comment

JOIN OVER 3,000

Subscribers who get fresh content to help their business weekly.

  • This field is for validation purposes and should be left unchanged.

Search

Categories

Amazon is the giant among online retailers who search for alternatives to attract customers and outperform their competition in the eCommerce marketplace. The most important question asked by online retailers is: “How can you display products which grab the attention of potential customers, win the coveted buy-box and generate solid reviews?”

That’s why a large number of retailers are turning to Amazon.

Tracking the number of online purchases across 100 million devices from 500 different e-commerce retailers and marketplaces, Jumpshot reports that Amazon took a 97 percent market share of online battery purchases in Q1 of [2018], along with a 94 percent share of kitchen and dining product purchases, a 93 percent share of home improvement tool purchases, a 92 percent share of golf-related product purchases and a 91 percent share of skin care product purchases. (Marketing Land)

What is Amazon SEO?

Amazon SEO refers to the optimization of marketplace offers so that they meet the requirements of the Amazon search algorithm and are displayed above competitors. An Amazon search engine optimization process is slightly similar to Google SEO which measures the on-page and off-page areas.

For example, the product title, description, bullet points, keywords are optimized to attract the correct visitors based on their search query.

3 key Amazon product ranking factors

As mentioned earlier, Amazon optimization is about relevance and performance. Here again in the overview, are the ranking factors which are of importance to Amazon:

#1 – Relevance

In order to make sure your product is relevant to customer searches on Amazon, make sure your keywords are placed in the following locations:

  • Product title
  • General keywords (only visible in the Seller Central)
  • Bullet points
  • Product description

Optimization tips:

In addition to the product titles, general keywords or backend keywords are also important because they can only be seen and maintained as a merchant in Seller Central. A typical Amazon user will never see these keywords, this is why you should place a high degree of importance on these keywords. Above all, optimizing your Amazon product keywords can lead to an increase in conversions.

In most cases, 90% of retailers seek the help of agency professionals to help them optimize their products.

Another thing to remember is: Amazon is not the same as Google. Although conclusions can be drawn from each search engine, the individual search intentions and users behavior are very different. Every optimization step you make should be made with the intention of attracting buyers.

#2 – Performance

There are a number of ranking factors that helps Amazon determine your rank based on performance. These ranking factors include:

  • Sales rank (also abbreviated to BSR = Bestseller Rank)
  • Rate of order defects
  • Cancellation rate of your orders
  • Rate of late deliveries
  • Dissatisfaction with returns
  • Violations of guidelines
  • Contact response time
  • Customer feedback (or seller ratings)

Optimization Tip:

If you simply compare relevance and performance factors, you can easily see how Amazon prioritizes products. Of course, relevant keywords are very important in order to be found in targeted product searches. More importantly this is key to deliver a clean performance, i.e. to sell as much as possible and trigger few returns and / or complaints. Amazon is all about customer satisfaction which sets the bar very high for retailers.

Respond quickly and to questions and requests from buyers and you could become the top seller in your market.

As with Google, the goal of Amazon SEO is to reach the top product places in the Amazon ranking algorithm The optimization measures for the Amazon search engine A9 are based on similar principles as the Google SEO, but there are also serious differences. In principle, the MPO on-page and off-page factors also play a role.

Relevance as the decisive criterion is another commonality. While Google’s focus is on the informative, solution-oriented search results, the Amazon search is about buying the best, cheapest products. How online retailers effectively optimize their products for Amazon’s algorithm will determine success or failure.

#3 – Product Page Content

An enhanced Amazon product page scores very well. This includes meaningful content, the right keywords and high-quality images. The ultimate goal must always be to increase the chances of generating a sale. At the same time, pay attention the number of product views as compared to actual sales.

These factors influence the overall Amazon ranking of a product:

  • Product title
  • Images
  • Product description
  • Product list
  • Keywords

Conclusion:

As with any search engine optimization, Amazon SEO brings its own set of challenges and opportunities to rank your products higher in the marketplace. If you have questions about our Amazon SEO services or are looking for a specialist to help improve your product rankings, contact us today!

Share
Tweet
Pin
Share

Filed Under: Amazon SEO

Comments

  1. Don says

    Good Amazon tips Daryl, I think it’s also good for businesses to be able to brand themselves with their own website from an organic SEO perspective. They can then manage the back-end of their website more in terms of meta etc. It is also good to be on Amazon, from the perspective of building a sound distribution mix. I read that Target is opening their website to vendors as well to be competitive with Walmart. Good article btw Daryl.

    Reply
  2. Amy Hill says

    Thanks for sharing such valuable information on amazon-listing-optimization. if you need further assistance you can check out our website evantagestore.com

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Daryl Harris

About Daryl Harris

Daryl is a senior SEO strategist and Amazon expert at Thrive.

  • More Posts (2)

More Related Posts

  • How to Use Amazon Keywords How to Use Amazon Keywords Most shoppers are heading straight to Amazon to search for products – bypassing Google or Bing. For 63 percent of consumers in the United States, the eCommerce giant is the defau...
  • How Amazon Sellers Can Increase Sales in 2022 to Offset Higher Fees How Amazon Sellers Can Increase Sales in 2022 To Offset Higher Fees Popular online marketplace Amazon recently announced a new Amazon fee structure that will take effect on January 18, 2022. The increase in Fulfillment by Amazon (FBA) fulfillmen...
  • How to Prepare Your eCommerce Business for the Holiday Shopping Rush_1280x720 How To Prepare Your eCommerce Business for the Holiday Shopping Rush The fourth quarter of the year is when many eCommerce businesses rake in their highest profits. But unfortunately, some brands think that this peak in sales growth during the holid...

Thrive Internet Marketing Agency is a full-service digital marketing agency. Attract, Impress, and Convert more leads online and get results with Thrive.

CALL 866.908.4748

Contact UsThrive Gives Back

growing businesses since 2005

Made with in 25 cities around the world

  • ARLINGTON
  • ATLANTA
  • AUSTIN
  • BALTIMORE
  • CHICAGO
  • CLEVELAND
  • DALLAS
  • DENVER
  • HOUSTON
  • JACKSONVILLE
  • KANSAS CITY
  • LAS VEGAS
  • LOS ANGELES
  • LOUISVILLE
  • NEW YORK CITY
  • MIAMI
  • MINNEAPOLIS
  • PHOENIX
  • NEW ORLEANS
  • ORLANDO
  • PHILADELPHIA
  • PORTLAND
  • SAN ANTONIO
  • SAN DIEGO
  • SEATTLE

© 2023 - Thrive Internet Marketing Agency / Locations / Write For Us / Refer Thrive / Terms / Privacy Policy / Scam Alert / Sitemap