63% of shopping journeys begin online and 79% of consumers shop at least once a month. Is your eCommerce business ready to draw these buyers in?
If you feel you still lack a working strategy, the good news is that there are many ways how to attract customers to buy your product. However, there’s a catch — not all tactics will work for you. You’ll need to find those that suit your business and target audience.
This blog explores proven eCommerce strategies that will show you how to attract new customers online and keep the sales coming. We cover the following topics in the sections below:
• Common Challenges in Attracting New Customers
• How to Attract More Customers to Your Business
• Implement an Omnichannel Approach as a Strategy To Attract Online Customers
Common Challenges in Attracting New Customers
Attracting new customers is essential for the growth of any eCommerce business, yet it remains one of the most challenging aspects of running one.
A significant obstacle lies in reaching customers who are actively searching for products. Despite extensive eCommerce marketing efforts, many businesses struggle to connect with these potential buyers, leading to missed sales opportunities.
Even when businesses manage to drive traffic to their sites, another challenge arises: converting visitors into paying customers.
Statistics reveal that 98% of customers leave eCommerce websites without completing a purchase, highlighting a critical gap in the sales funnel that can hinder revenue growth. This illustrates how difficult it can be to attract more customers to your business and actually convert them into sales.
The complexity of running a thriving store is further compounded by the need to determine how to attract customers online through an omnichannel approach. While selling across multiple platforms can increase revenue, it may also attract unqualified leads or incur losses if not executed properly.
Finally, choosing the right partner or technology for Amazon marketing or other platforms is pivotal to scaling an online business. Many retailers find their growth stunted due to limitations imposed by outdated technologies or poor partnerships. This underlines the importance of selecting partners who understand how to attract new customers online effectively.
Ultimately, these challenges emphasize the importance of having an eCommerce strategy. Developing a solid game plan for marketing your online business lets you spread the word about your offerings in a way that resonates with potential buyers. It can also guide your marketing and sales teams, improving operational efficiency and total costs.
8 Tips on How To Attract More Customers to Your Business
With the online space becoming increasingly competitive every second, drawing more buyers to your store is essential for growing your shop. On that note, here are some effective eCommerce strategies to help you unlock how to attract new customers to your business — and keep them coming back.
1. Optimize Your Online Store for Better Rankings and Visibility
Use relevant search items to optimize your online shop for better visibility in search engine results.
This generally involves using these keywords in your headings, web copy, product descriptions, image alt text and even page URLs. Semrush data reveals that URLs containing keywords have a 45% higher click-through rate than those without. This underscores the importance of keyword optimization in every aspect of your site.
Product pages are another piece of content you want to optimize to drive organic traffic as an eCommerce business. Ensure your product descriptions address your target customers’ pain points and use the exact phrases they use when searching for your products.
2. Craft a Content Marketing Strategy
A well-crafted content marketing strategy is essential for nurturing leads and converting them into customers. According to a 2022 study by the Content Marketing Institute, 66% of enterprise marketers found content marketing effective in nurturing leads, while 56% said it helped generate sales and profits.
Blogs, in particular, are an excellent starting point for content marketing. When you’re stuck deciphering how to attract customers online, creating SEO-oriented blog content that answers highly searched questions can help you appeal to visitors in the early stages of their shopping journey. Use relevant keywords, meta descriptions and quality inbound and outbound links to enhance your blog’s effectiveness.
3. Improve Your Site’s User Experience
Your website’s user experience (UX) keeps visitors engaged and reduces bounce rates. A well-designed, easy-to-navigate site encourages customers to stay longer, explore more and, ultimately, make a purchase.
Conversely, a confusing or cluttered site can frustrate visitors, leading them to leave within seconds — and hurting your ability to attract and retain customers.
Here are some ways to craft a positive user experience and eventually achieve higher search rankings:
• Optimize your online store’s performance. Whether you run a Shopify store or use any other eCommerce platform, keep it fast, responsive and mobile-friendly by optimizing images and removing unnecessary features. This simplifies navigation through a clean web design, ultimately minimizing lost sales and high bounce rates.
• Streamline the checkout process. Reduce the number of steps and forms buyers need to complete a purchase. Offering guest checkout options and keeping the process quick and transparent make it easy for your shoppers to follow through.
• Provide multiple payment and shipping options. With over 5 in 10 Americans using digital wallets over traditional payment methods in 2023, it’s worth considering incorporating various payment options along with diverse shipping methods for your shoppers. Doing so can significantly enhance the customers’ checkout experience.
4. Launch Targeted Ad Campaigns
If you’re wondering how to attract more customers to your business quickly, targeted ad campaigns are worth exploring. Unlike organic methods, paid advertising lets you reach high-intent customers more rapidly, depending on your strategy and budget.
There are three different types of ads you can use to bring more shoppers to your online store:
Google Ads
Google’s pay-per-click (PPC) platform lets you connect with individuals who are already searching for products like yours online. With it, you can experiment with different ad types, such as Search ads, Display ads and Video ads, to see which works best for your audience.
When running eCommerce PPC ads, manage your budget carefully to avoid overspending. Failing to keep up with your payments can result in your ads being removed from Google immediately, impacting your visibility.
Social Media Ads
Social media ads are another powerful tool for reaching a targeted audience. Platforms like Facebook, X (previously Twitter) and Instagram allow you to create highly targeted ads based on demographics, location and user preferences.
Retargeting Ads
As you explore how to attract customers to buy your product, you will find plenty of opportunities to grow your customer base by engaging those who have already shown interest in your offerings.
Retargeting involves using a code on your site to “follow” previous visitors on their web journeys. This fetches helpful information that lets you show them ads reminding them of the products they viewed or added to their carts.
5. Showcase Your Popular Items With Exciting Videos
Videos are a powerful medium for showcasing your products and engaging customers. Moreover, they’re not only engaging but also effective at conveying complex information in an easy-to-understand format. In fact, 82% of consumers reported being convinced to purchase a product after watching a brand’s video.
Explainer videos are one of the most popular videos for attracting new customers. These short, concise videos can explain your product in a way that resonates with your target audience. Promoting these videos on social media, your website and other channels as part of your strategy to attract online customers can increase visibility and draw viewers interested in what you offer.
6. Integrate Social Media Into Your eCommerce Strategy
Social media platforms are invaluable for connecting with potential customers, building brand awareness and driving sales. By taking a personal approach to your interactions, you can use social media not only for promotion but also for engaging directly with your audience.
However, if you’ve decided to put your eCommerce business on social media, it’s crucial that you consistently create and share valuable content. Maximize your social media promotions and use high-quality images in your posts to further showcase your products in the best possible light.
7. Send Personalized Emails
Email marketing remains one of the most effective eCommerce strategies on how to attract customers to buy your product and increase your ROI. Personalized emails allow you to communicate directly with customers and prospective buyers, sharing news, promotions and special offers.
Of course, to do all this, you need to grow your email list. Consider offering lead magnets, such as free quizzes, coupon codes or downloadable PDFs, in exchange for an email address.
Once you have a list, segment it based on customer behavior, preferences and purchase history to send more targeted and relevant messages. Automated emails, such as product recommendations based on past purchases or discounts for first-time buyers, can further enhance the personalization effectiveness of your email campaigns.
8. Leverage Reviews or User-Generated Content
User-generated content, like testimonials and customer reviews, is essential in shaping purchasing decisions. Almost eight out of 10 people say that user-generated content dramatically influences their buying decisions and 84% regard online reviews as equally trustworthy as personal recommendations.
Encourage satisfied customers to write reviews on your website and social media platforms by sending follow-up emails with clear instructions and offering enticing incentives. Positive reviews provide social proof, building trust in your brand and encouraging new customers to visit your store.
Implement an Omnichannel Approach as a Strategy To Attract Online Customers With Thrive As Your Guide
Attracting and retaining customers in today’s fast-paced Commerce space requires more than just a strong website — it demands an omnichannel strategy that reaches customers wherever they are.
By integrating Amazon or Shopify SEO to optimize your store for search engines and leveraging professional copywriting services to craft compelling content, you can create a seamless experience that guides customers from discovery to purchase.
Best of all, an omnichannel approach keeps your brand visible and engaging across multiple platforms, building trust and loyalty with every interaction. This is something Thrive can help you with. With our expertise in eCommerce marketing, your brand not only stands out but also consistently connects with your target audience at each stage of their journey.
Take the next step in growing your online store; choose Thrive as your go-to agency for all your eCommerce needs.
