It’s finally time to make that next marketing push and enter the digital age of advertising. Research has been done and there’s a decent consensus about what needs doing and how to achieve it, and it’s time to find a digital marketing company in Orlando to help with the execution.
Top 5 tips that will help businesses select the right Orlando digital marketing agency
1) Background Information
It’s important to highlight how the company is structured, who the customers are, and what specific business issues and problems the digital marketing company needs to solve. Digital marketing companies will want to generally know what sort of budget they’ll be working with and how decisions will be made in terms of selection criteria.
One thing that can help an agency better understand a company is if the company shares their overall value proposition in terms of what’s made them successful. A good agency will want a good client in return, which means highlighting the best parts of a company — or the best agencies won’t respond, regardless of budget.
2) Identify Minimum Criteria
It’s important to properly identify the minimum criteria necessary for a digital marketing company to be shortlisted. Things like years in business, experience, industry-specific experience, location, etc. should be identified in advance to weed out agencies and make a decision easier to come to. Overall, this criterion needs to be as specific as possible in order to quickly evaluate responding agencies.
3) Processes
Understanding in advance how an Orlando Marketing agency works is important to establishing and maintaining a good relationship. It’s important to understand how large their existing accounts are, how they typically communicate, how often they communicate information about projects, what their methodology covers, accepted payment, the way they plan work, etc.
Basically, it’s important to find out everything possible about an agency to ensure they are in-line with a company’s values and ways of doing things. Agencies that are organized and efficient will make efficient use of a company’s time, which is important because most agencies bill by the hour.
4) Agency People & Culture
Working with a local Orlando agency that’s been around for decades doesn’t mean their staff has been in the industry that long. When agency personnel are learning as they go while working on a company’s project that means each dollar isn’t going as far as possible. Evaluate the workforce and their experience and knowledge to further understand the overall level of agency experience.
Chemistry is also important and since companies and agencies share very sensitive information it’s important to build trust and a good working relationship.
5) Current, Relevant Success Stories
It is critical that the agency you choose can provide proof of results. Being able to show you current customers who are reaping the benefits of the agency efforts is not only important, it shows the agency is still relevant. Old examples may mean the excellent work was done by departed team members, and non-relevant examples could mean they do not have enough experience in your type of business to be effective. Find an agency with current digital marketing client success stories to share!
Overall, a good exchange of information and understanding of what an Orlando digital marketing company can provide, how they work, and how much experience they have are essential to making an informed decision. For more information about finding the right Orlando digital marketing agency contact Thrive Internet Marketing at 866-908-4748 or contact us online.
