As of 2015, 66% of marketers are in agreement that social media marketing services stands as a core part of their businesses. Nearly twice as many marketers consider social media a primary revenue source in comparison to 2014’s statistics. From putting a face to your brand to communicating with followers on a personal level, your business can use major social media platforms to drive business that might surprise you. Here are 4 ways to use social media that you might not have thought of.
Using LinkedIn Social Media Marketing Services For E-commerce
As they evolved over the years, LinkedIn company pages have added important features such as the ability to have followers, targeted ads and status updates. Setting up a company page creates opportunities to take advantage of these features, driving up your visitor-to-lead conversion rate. Ecommerce businesses have discovered the wealth of opportunities LinkedIn has to offer. They use LinkedIn to promote services or new products, share relevant company and industry updates, and generate awareness among both potential and current customers. LinkedIn paid advertising has the highest ROI in the social media space for brands and posting content in e-commerce groups can garner valuable visibility for your products. Successful brands like Target and Starbucks also use LinkedIn to showcase products, share updates on launches and stay in touch with their communities.
Use Google+ Hangouts to Educate Others and Have Your Voice Heard
Google+ Hangouts On Air has evolved into an important social marketing tool for businesses. Google+ Hangouts On Air provides businesses the ability to broadcast content on YouTube, Google+, and your even your own website to reach large groups of people. With Google+ Hangouts On Air, your business can serve as the host for interactive conversations with all kinds of people all over the world.
Many businesses use Google+ Hangouts on Air to discuss different topics of interest such as instructional tutorials, product demos, question sessions, live webinars, and more. Google+ Hangouts on Air is an excellent tool to engage with customers, leads, or everyday people in a personable way. People love having the opportunity to get to know businesses on a different, more human level so start hanging out!
Hold Twitter Live Chats to Converse With Followers in Real-Time
Much like Google+ Hangouts, Twitter’s live chats give businesses the opportunity to get to know followers on a more personal level without video. A Twitter live chat focuses on a specific topic, which can be anything from search engine optimization and web design to beauty and fashion. A Twitter chat lets you get followers, customers and potential leads engaged with your business and brand.
Regardless of your industry, Twitter live chats are great tools if you have enough followers engaged with your business. If you don’t have a strong social following, get involved in other Twitter chats to gain exposure and generate interest in your brand.
Use Instagram To Showcase Your B2B Brand Culture
Instagram boasts well over 300 million monthly active users, and businesses are taking advantage of the chance to gain a massive amount of exposure. While most of the businesses that have used Instagram to reach new heights are B2C retailers like Red Bull, B2B businesses can still enjoy some of the same benefits of having a presence on Instagram.
Instagram is all about being visually appealing, eye-catching and relevant. If you’re creative about the way you showcase your brand, such as posting behind-the-scenes peeks into your office or videos about product demos, you can stand out from the other B2B businesses. Instagram has been cited as the most friendly, personal social media website for businesses. It lets you hold contests, showcase employees, and put a face to your brand’s culture like no other platform.
With so many businesses turning to social media, the competition is fierce. But it doesn’t have to be difficult to stand out from the crowd with these creative ways to use social media platforms. Click here or call (817) 642-9686 for some more witty ways on growing your business thru social media.