A social media marketing company’s purpose is to build relationships with people and promoting the image of your brand, but the campaign KPIs are essential when it comes to determining how well your strategies are playing out. Social media marketing can be measured through a variety of metrics that make it possible to determine whether you are getting an acceptable return on your investment. A CMO Survey showed that only 15 percent of marketers report being able to prove a quantitative benefit for social spending. With these four platforms, you can take the guesswork out of analyzing your social media performance.
Qualia Unveils The Intent Of Customers
Once known as LocalResponse, Qualia is most commonly used to gauge real-time consumer intent expression. Qualia makes it possible to understand the performance of your social content by listening to intent signals from your audience both before and after a campaign is launched. This makes it possible to determine whether consumers are actually purchasing your goods or services more as a result of each campaign. Qualia accomplishes this by analyzing search traffic, social media activity, and proprietary data to determine consumer engagement. Qualia requires potential customers to contact the company before discussing specific pricing plans.
Union Metrics Measures Effectiveness Of A Social Media Marketing
Like Qualia, Union Metrics is ideal for measuring the effectiveness of your social media campaigns, but it is a particularly powerful tool when it comes to managing multiple projects across various platforms. The service measures conversations between your business and consumers on various social networks such as Facebook, Twitter, and Instagram. Using a large-scale view of your social media spending, Union Metrics identifies which social media content is more likely to result in engagement. The platform also compares individual campaigns to determine which campaigns will provide you with the highest return on investment. Plans begin at $99 per month for single-channel analysis.
Sendible Shows Social Referral Traffic To Your Website
Sendible is a revolutionary platform that allows you to use Google Analytics to show how your social media efforts have a direct impact on the traffic to your website. Sendible is used to generate sleek reports that offer a high level of detail when it comes to the impact of your email and social campaigns on your pageviews and traffic. Your business can even get insight into the geographical patterns of your website traffic, which makes it easier to target content on various social media platforms. With packages beginning at $59 per month, Sendible is a relatively affordable option.
Trackur Tracks Overall Social Media Sentiment
True to its name, Trackur tracks the overall sentiment social media users have towards your brand as well as the various influencers in your field. This allows you to make more informed decisions on where to target your social spending. Trackur claims that its sources number in the hundreds of millions and have the ability to improve your brand sentiment across the Internet. By knowing which social campaigns result in the most positive sentiment, you can target your efforts on platforms where they will yield the best results. This makes Trackur a particularly useful tool for businesses that are trying to determine which platforms are best for connecting with their target audience. What sets Trackur apart from the other platforms is its unique emphasis on positive interaction as opposed to all user engagement. Trackur’s pricing plans begin at $97 per month.
When it comes to making the most out of your social media budget, these four tools are poised to help. By understanding how the money you spend on social media is being used to generate more revenue, you can better allocate funds to the appropriate channels and cut funding for those that are not performing at an acceptable rate. While each of these services may come at a cost, the ability to scale down your budget may save you significantly more money over the long term.
Get Social With Thrive!
If you’re ready to improve your social media management and implement some social media best practices, we’d love to talk with you! If you are looking for a social media agency in Orlando call 407-906-8716 or in Texas call 817-642-9686 to speak with one of our knowledgeable social media consultants.
