A website content writer might have well-written and researched content but still lack the audience engagement. This lack of engagement could be a sign that the posting timing is off. Trending topics dictate which content achieves viral success and which content gets buried under a sea of search results. There are certain steps you can take to improve the visibility of your existing content as well as create new content that is highly relevant to your industry without adding too much workload.
Find The Web Content Writer’s Influencers
Tracking all the different topics that are relevant to your industry and readers may seem over-whelming, but there is one way to keep your brand influential without spending a lot of time. Every industry has its key influencers who are always creating cutting edge content. You can become one of them by following in their footsteps and making note of the topics they choose to cover. Industry influencers have active user bases that serve as a focus group to test new ideas and gauge the audience response through social media metrics such as comments and Facebook shares. RightRelevance and Reddit are great sites to pinpoint exactly who your industry influencers are.
Discover Trending Topics Among Influencers
It’s no surprise that successful content marketers tend to create successful content, so writing content on the same topics as influencers is an easy way to keep your pulse on what your audience wants to read. You don’t have to reinvent the wheel. Top influencers have already done significant research to discover which topics will or won’t have trending success. Put their effort to work for you by creating a list of recurring topics these influencers touch on.
Generate Industry Relevant Content
Use current resources such as Hubspot’s Blog Topic Generator, which aggregates a wide variety of topics people are talking about on the web and organizes them by keyword. Simply use the generator to conduct a search for three relevant keywords that you would like your content to trend for and see what comes up. For example, if you want to be seen as an authority on generating leads for Search Engine Optimization, you might conduct a search for “SEO” or “Content Marketing”.
Create A Content Schedule
Creating a content schedule is an essential part of creating trending topics. Even the most well-written piece of content isn’t likely to achieve trending status if it is published long after the topic has faded from public interest. Prioritize trending content while still putting out a steady content flow by creating a content schedule that will help you publish each piece of content at optimized time. Applications such as Hootsuite or Buffer can help you schedule announcements of your newly published content during peak hours to receive maximum sharing and social engagement. WordPress and other blogging platforms also offer writers the option to schedule their content to post at a later time.
Writing Your Posts
Creating trending topics revolves around identifying the problems in your industry. Some of the web’s most popular content pieces are full of problem-solving strategies and other useful information. Keep this in mind when titling your content and try to choose titles that reflect how your piece can solve a problem for the reader. These titles are not only eye catching but help identify your website as an authoritative voice in your industry.
Creating trending content in your industry and knowing when to share it with your audience can be tricky. From discovering the biggest influencers in your industry to modeling your own content creation process, you can prevent a lot of the guesswork for creating highly relevant content that trends.
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