Blogging is the bread and butter for a SEO expert. But any search engine marketing company will tell you that solely sharing useful information will not always hit conversion goals. A local business must constantly update their site with new tools that remind and nurture a target audience to convert. Here are just 15 blog post hacks that can easily increase conversions.
Giving Fewer Options
If people are overwhelmed by too many options, they might not choose any. Reduce the number of calls to action on your blog and make your message more targeted to fewer conversion types.
Top Bar CTA
Placing a call to action at the top of a page is a great way to promote an offer to visitors without being intrusive. This gives visitors who don’t need an introduction to your brand an opportunity to convert immediately. Hello Bar is a great website tool to accomplish this. Read our review of Hello Bar.
Blog Post CTA
A blog post can also be a great place to put a call to action. You can make it stand out with a graphic, opt-in box, or even weave it into your written content.
Slide-In CTA Pop-Up
Place a call to action in a slide-out pop-up. This functions like a regular pop-up but does not disrupt the viewer’s experience since it appears to visitors once they reach a certain point on a page.
Lightbox pop-ups are controversial. And sometimes annoying. However, they can be very effective and using them correctly may get you up to 1,375% more subscribers in some cases.
Use Tweet Tools To Increase Social Shares
Increasing your social shares is easier if you implement tweet tools. One example is the Click to Tweet tool, which helps remind people to post and makes it easy for readers to share. Read about five other WordPress plugins that can increase social sharing.
Pitch To Subscribers During Your Post
Find ways to work calls to action into posts without doing it randomly. If it looks natural, you can get your message out there without being pushy.
Experiment With Different Publishing Times
If you have researched optimal times to post to your blog, try changing it up. Chances are; other people have read the same advice and are posting at the same time. Changing your posting time can also help your brand stand out.
Experiment With Publishing Frequency
Changing how often you post can also help. If you post constantly, try scaling back. If you rarely post, try producing more content.
Experiment With Different Blog Formats
There are many different blog formats, and it may take some experimenting to find the one that is right for you. Even if you have found something that works, changing it up could produce exciting results.
Speed Up Load Speed
Load speed could be counting against you. Not only will search engines reduce a slow-loading site search engine rankings, but a slow loading site can kill your conversions and profits. Use Google’s Page Speed Insights to find out where your website stands in load speed. Make sure to consult with a web developer when trying to fix your page load speed. You don’t want break anything you’re trying to fix. Once your bugs are fixed try using tools like CloudFlare to give your site some extra gas.
Increasing conversions is easier if you use customer testimonials and other social proofs. You can also use social proofs in your blog content with case studies of customers who found success with your products or services.
Apply Color Theory
Color drives emotions, sets a mood, and could drive visitors away. For example, since we associate red lights as “stop” or “danger” ahead our brain associates other red images as objects to “stop” at or to take for “danger” unconsciously. Experiment with different color associations until you find the right combination for your blog. Read about how to use the psychology of color to increase website conversions.
Give a Quiz
Readers love quizzes. Building a quiz can be a great way to help readers engage with your content. Companies like Qzzr will let you build quizzes for free.
Upgrade Your Content
If your content is showing its age, consider an upgrade to spice things up. Content is very much still the king. Even simple adjustments made to old posts can breathe new life into your blog. Spend some resources on creating content that can’t be found anywhere else.
Change Design Based on Heat Maps
Heat maps can show you where viewers spend time on your site and can provide valuable insight into which areas you should emphasize and which ones you can leave behind.
Use A/B Testing
A/B testing is a great way to measure design effectiveness. You can use A/B testing to make adjustments to your blog based on which elements perform better when compared one-on-one.
Write Your Content Correctly
If you fail to adhere to tried-and-true content writing principles, readers might not stick around. These principles include making your content scannable for readers by using bulleted lists, incorporating images into blog posts, and keeping paragraphs short.
Link To the Previous and Next Posts
A slide-out pop-up that links to the previous and next posts can be a great way to get readers to stay on your blog, increasing the chance they will become subscribers. Or use a WordPress plugin like Yet Another Related Posts Plugin to pull in related articles from your own blog into the page.