Are Your Franchise PPC Efforts Driving Favorable Results?
Are Your Franchise PPC Efforts Driving Favorable Results?
The success of a franchise hinges on its ability to reach the right audience at the right time and with the right message across all locations.
With so many moving parts involved in managing a franchise, disjointed PPC management often results in wasted budget, inconsistent messaging and a lack of overall growth.
The Risks of Poor Franchise PPC Management:
- Inconsistent messaging across locations, leading to confusion and loss of trust from potential customers.
- Overlapping ad spend, resulting in a waste of budget and a negative return on investment (ROI).
- Missed opportunities to reach potential customers at critical moments due to a lack of proper keyword targeting and ad placement.
Don’t let poor franchise PPC management prevent your brand from reaching its full potential. Instead, partner with a top-rated agency with a proven track record of managing campaigns at a franchise level.
Dominate search results and social networks with Thrive Internet Marketing Agency’s franchise pay-per-click (PPC) management services.
Thrive Internet Marketing Agency is a results-driven franchise PPC company with over 15 years of experience managing PPC campaigns for multi-location businesses and large enterprises.
Our PPC experts develop personalized strategies for each location, optimizing branding and messaging to target specific regions. This targeted approach has proven to increase conversions and drive growth for franchises of all sizes.
Leverage targeted, strategically placed ads to boost your brand’s visibility, drive traffic and reach high-converting leads at scale. Partner with our franchise PPC company and let us help you acquire prime digital real estate wherever your customers are searching online.
What Is Franchise PPC Advertising and How Does It Work?
Drive Consistent Traffic and Growth Across Multiple Locations
Franchise pay-per-click (PPC) is a paid advertising strategy employed by multi-location corporations to drive targeted audience engagement on a larger scale.
Franchise PPC is designed for businesses with extensive offerings, handling high-budget campaigns and contending with fierce competition.
While independent businesses may concentrate on localized PPC campaigns, PPC for franchise businesses covers broader target segments, multiple franchisees and an assortment of keywords and ad groups.
Are you fully utilizing franchise PPC management to expand your brand’s online visibility?
Don’t settle for mediocre results. Take your large-scale business to the next level and achieve tangible outcomes with Thrive’s franchise PPC marketing solutions.
How Does Franchise PPC Marketing Work?
Acquire Quality Leads With Optimized Paid Search Campaigns
Franchise PPC marketing follows the same principles as traditional PPC. Advertisers bid on specific keywords relevant to their business and target audience.
When a user searches for those keywords, the ads appear at the top of search engine results pages (SERPs), on other websites within the ad network or social media platforms.
The key difference with PPC franchise ads is the scale and complexity of managing multiple campaigns across locations and targeting various audiences.
Struggling to keep up with your franchise’s PPC efforts?
Working with dozens of franchise brands on a local and international level, Thrive’s franchise development PPC agency understands the ins and outs of managing corporate PPC campaigns.
What Are the Different Types of PPC Franchise Ads?
Now that you know how PPC for franchise businesses works, let’s explore the different ads available for your brand to reach a larger audience.
Franchise Search Ads
Search advertising is the most popular form of PPC marketing, where ads appear at the top of search engine results pages (SERPs) when users search for specific keywords. These ads typically include a headline, description and a clickable link to your website. Franchise ads are best for short sales cycles or time-sensitive promotions.
Franchise Display Ads
Franchise display ads, or banner ads, appear on third-party websites within the Google Display Network. They include images, videos and other interactive elements to capture the attention of potential customers. Franchise display ads reach 90% of internet users and can effectively build brand awareness.
Franchise Social Media Ads
Social media advertising enables targeted reach on popular platforms like Meta (formerly Facebook), Instagram, X (formerly Twitter) and LinkedIn. Reach specific demographics based on interests, location and behaviors. Our franchise PPC agency uses social ads to boost brand awareness and target high-conversion segments.
Franchise Remarketing Ads
If you’ve noticed potential customers visiting your site but have yet to make a purchase or book a service, don’t fret. Remarketing allows you to position targeted ads in front of users who have already interacted with your website. Our PPC marketing firm leverages smart ad formats and extensions to generate substantial business ROI.
Franchise Google Shopping Ads
Franchise Google ads for shopping are designed for eCommerce businesses looking to promote their products. Franchise Google ads showcase product images, prices, customer reviews and other details in a carousel format. We use franchise Google ads for brands with high product turnover, seasonal promotions or special deals.
Franchise In-Stream Ads
In-stream franchise ads, also known as YouTube advertising, allow franchisees to advertise on YouTube. With video content driving 61% audience engagement, in-stream ads are highly effective in boosting brand awareness and conversions for franchises. Thrive PPC marketing recommends in-stream ads for websites primarily hosting and promoting video content.
Franchise Amazon PPC Ads
As the largest eCommerce platform, Amazon is a crucial channel for franchise businesses. Franchisees can use pay-per-click ads on Amazon to showcase their products and drive sales. Thrive’s franchise PPC company uses a combination of display, sponsored product and sponsored brand ads to boost product visibility and sales for our Amazon clients.
Franchise Gmail Sponsored Promotions (GSP)
Gmail-sponsored promotions allow franchises to advertise their products or services within Gmail inboxes. These ads appear collapsed at the top of a user’s inbox and expand when clicked on, showcasing images and calls to action (CTAs). With over 1.8 billion active users, GSPs offer a unique opportunity for franchisees to reach potential customers directly through their email accounts.
Franchise Local Service Ads
Local service ads are designed specifically for service-based businesses targeting local customers. These ads appear at the top of Google search results and allow potential customers to contact or book services directly from the ad. Service-based franchises in the HVAC, plumbing, cleaning and locksmith industries and other similar fields can benefit significantly from this pay-per-lead model.
Improve Quality Scores and Boost Ad Performance With
Thrive’s PPC for Franchise Companies
Quality score is Google’s very own measure of the relevance and quality of your ads, keywords and landing pages. The higher your quality score, the better position and lower cost-per-click you’ll receive.
Maintaining good quality scores across all locations is crucial when managing a franchise PPC campaign. However, this can be a daunting task for businesses with multiple branches.
Thrive Internet Marketing Agency’s PPC for franchise companies utilizes effective processes to ensure consistent, high-quality scores for all your campaigns. As a Google Partner, we have access to valuable insights and best practices for improving your ad performance.
Why Your Business Needs Franchise PPC Management
Expedite Brand Building and Gain Fast Traffic With Targeted Advertising
It can be difficult to manage PPC for franchise businesses due to the fact that they have multiple locations run by different owners with their own unique promotional efforts.
With the right franchise development PPC agency, your brand can gain traffic fast and expedite its growth through targeted advertising to specific locations and demographics. You can expect up to 50% more conversions than search engine optimization (SEO) efforts, which may take at least four to six months to show results.
The benefits don’t end there.
Here’s What To Expect From Franchise PPC Management
Budget Control
Franchise PPC management allows for better budget control. Beyond paying only for the clicks you receive, advertisers can set individual budgets for each location or group of locations and pause campaigns if needed. Ensure each site gets equal exposure without overspending on specific areas through targeted management.
Granular Targeting
With multiple locations, targeting a specific audience in each area can be challenging. With a franchise development PPC agency, you can target local keywords to reach potential customers near each location. This helps to increase brand awareness and drive more foot traffic to your sites.
Ad Customization
Each franchise location may have unique promotions or offerings specific to its area. Franchise PPC services allow for ad customization, ensuring each site has its tailored campaign to attract quality leads. A/B testing can also be done to determine which ads perform the best and make adjustments accordingly and as necessary.
Consistent Branding
Consistency in branding across all franchise locations is crucial for building trust and a strong brand identity. With franchise PPC management, you can guarantee your brand’s image remains consistent throughout all campaigns, creating a cohesive customer experience no matter which location they book and visit.
Comprehensive Reporting
Expect detailed reporting on your campaigns with PPC for franchise companies. This includes key performance indicators (KPI) such as clicks, impressions, conversions and cost per click (CPC). Make data-driven decisions to improve your campaigns and inform future paid advertising strategies for even better results.
One-Time Campaign Promotion
Franchise PPC management is an effective tool for businesses tackling a one-off marketing initiative. You can create a targeted campaign to push your specific initiative and dial back once your objectives have been met. This way, you’re not tied to a long-term commitment but still get the punch of a focused PPC campaign.
Quick Market Entry
Franchise PPC management enables rapid market penetration. As a franchise business, the speed of your growth and expansion matters. Since ads are targeted to specific locations and placed in prime spots, your brand can quickly reach potential customers and gain a competitive edge in new markets.
Maximized Resources
Managing PPC campaigns for multiple franchise locations can be time-consuming and resource-intensive. Outsourcing to a franchise PPC management service frees up valuable time and resources that can be redirected toward other essential business tasks and objectives.
High-Quality Leads
PPC ads are known for attracting high-quality leads. Due to their targeted nature, these ads are shown to users already interested in your type of business. This means the traffic driven to your locations will more likely convert into actual sales, thus maximizing your return on investment and value for money.
A Franchise PPC Company That Delivers Real Results
Transforming Your Marketing Budget Into a Profitable Investment
Since 2005, our PPC marketing agency has partnered with numerous franchises to help them achieve their growth goals. This includes business-to-consumer (B2C) and business-to-business (B2B) franchises of all sizes, from a few locations to hundreds.
See how we helped these businesses achieve success in their PPC campaigns:
MULTI-LOCATION PROPERTY RESTORATION COMPANY
+24.9M
Impressions
+276,457
New Website
Users
With over 180 locations across the U.S., the client wanted to boost monthly leads and phone calls and expand services for corporate and franchise accounts. In 2020 alone, Thrive managed to acquire 89,422 leads, 1,345 calls and 2,064 conversions from paid advertising across all franchise locations.
MULTI-LOCATION ORTHODONTIC PRACTICE GROUP
+122%
Monthly
Leads
+119%
Monthly Traffic
Serving multiple locations in the Southern U.S., the client partnered with us to boost lead generation through organic search and pay-per-click advertising. After 12 months of implementing the SEO and PPC strategy, Thrive achieved a remarkable 20% conversion rate, setting a new record since the campaign’s start.
MULTI-LOCATION PRIVATE WOUND CARE CLINIC
+343%
Conversion
Rate
-10%
Cost per Conversion
The client approached Thrive to implement strategic PPC advertising campaigns across five locations. The goal was to increase clicks and lead conversions while reducing the cost per lead (CPL) for all accounts and services. Since November 2019, we have managed to boost their conversion rate by up to 343% while maintaining a consistent daily spend.
Our franchise PPC consultants offer expertise in keyword research, PPC ad creation and franchise PPC campaign management. Contact our franchise PPC agency today to start your FREE PPC audit!
Thrive’s Franchise PPC Services
Create High-Converting Ads That Yield Positive Results
Keyword Research & Analysis
Our franchise PPC experts use various tools to analyze customer search behavior and anticipate their search queries. We categorize target keywords based on industry relevance, search volume and competition. Our paid search experts continuously refine the keyword list to capture your target audience’s interest and search intent.
Landing Page Optimization
Landing pages are crucial for converting PPC traffic into leads. For franchise businesses, landing page optimization is even more important since each location may have unique offerings or promotions. Our landing page experts ensure that your pages are optimized with persuasive copy, clear calls-to-action (CTAs) and a smooth user experience to increase conversions.
Franchise PPC Ad Management
Our PPC specialists manage your franchise PPC campaigns from start to finish. This includes bid optimization, ad copywriting and budget management. We also provide recommendations on how to improve your campaign’s performance. With our guidance, you can expect high-performing ads that drive qualified leads to each location.
Franchise Search Advertising
Achieve top placement in local and national search results with Thrive’s search advertising services for multi-location businesses. We provide localized targeting methods that allow you to reach potential customers within a specific region while gaining traffic from organic listings. Our experts use PPC best practices to improve your click-through, cost-per-click and conversion rates.
Bing and Google Ads Management
Google drives 4.4% of website conversions, while Bing Shopping ads offer a 45% higher click-through rate than Google Ads. We optimize your campaigns on both platforms, considering platform-specific best practices and utilizing ad extensions to improve engagement rates. This ensures your franchise is visible to potential customers on both search engines.
Social media advertising has surged since Facebook Ads started in 2007. Thrive’s franchise PPC management company makes compelling ads, hones in on target audiences and regularly assesses ad performance for improvements. We use platform-specific strategies in every campaign, from Instagram Reels to LinkedIn Lead Gen forms, to boost engagement rates.
Nextdoor is a popular social platform for local communities. Our PPC specialists use Nextdoor’s ad targeting options, such as demographics, interests and neighborhoods, to deliver effective ads that reach potential customers in your area. This lets you target your local audience with relevant and timely messages while driving foot traffic to your franchise locations.
Remarketing Campaigns
Stay top-of-mind with potential customers who have previously shown interest in your business. Our remarketing campaigns target users who have visited your website or app and display targeted ads to encourage them to complete a purchase. Our dynamic product remarketing techniques convert potential customers into paying clients for your franchise business.
Amazon hosts over 310 million active customers, and about 56% of online product searches start on the platform. We optimize your Amazon PPC campaigns so product listings appear in front of potential customers. Our PPC experts use proven strategies to optimize bids, keywords and ad placements, increasing your chances of making a sale on the platform.
YouTube Advertising
With over 2 billion monthly active users, YouTube is an untapped advertising platform for many franchise businesses. Take this opportunity to showcase your brand and offerings to potential customers with our YouTube advertising services. We create engaging, high-quality video ads that inform and entertain while promoting your range of franchise locations.
Our franchise PPC agency also offers eCommerce marketing services to help you boost your online sales and reach a wider audience. We utilize platforms such as Google Shopping ads, Amazon Sponsored Products and Instagram shoppable posts to effectively market your offerings. With our proven strategies, we can help drive traffic and conversions for your franchise’s online store.
Ads A/B Split Testing
We conduct A/B split testing for your franchise PPC campaigns to ensure maximum ROI. This allows us to compare different versions of ads and determine which ones perform the best in clicks and conversions. Based on our findings, Thrive PPC franchise consultants make necessary adjustments to optimize campaigns for better reach, lead generation and higher conversion rates.
Why Choose Thrive for Your Franchise PPC Services
Leverage Over 15 Years of Paid Advertising Expertise
Thrive Internet Marketing Agency has a proven track record of successfully managing PPC campaigns for franchises at both the corporate and local levels. Our PPC team has developed specialized strategies and techniques to effectively manage large-scale campaigns for multi-location enterprises.
Here’s why you should choose Thrive for your franchise PPC services:
Campaign Optimization & Reporting
Keeping track of multiple campaigns and locations can overwhelm franchise owners. Our franchise PPC team uses sophisticated tools like Google Analytics and Data Studio to monitor and optimize campaign performance. We also provide comprehensive reports to keep you informed of your campaign’s progress.
In-Depth PPC Audits
Stay on top of your campaign’s health. Our franchise PPC specialists conduct thorough audits of your current campaigns to identify areas for improvement and develop a customized strategy that meets your business goals. We also ensure compliance with brand guidelines across all locations for consistent and cohesive messaging.
Client-First Approach
At Thrive, our client’s success is our top priority. We work closely with franchise owners to understand their unique needs and develop tailored strategies that align with their business goals. We are always available to answer any questions or concerns and provide regular updates on the campaign’s movement and progress.
Creative Copywriting
Work with our skilled copywriters to create persuasive and compelling ad copy that resonates with your target audience. Our team uses a combination of emotional triggers, industry-specific language and keyword optimization to craft highly relevant and engaging ads that drive clicks and turn them into enquiries, signups or bookings.
Omnichannel Advertising
Thrive’s PPC franchise services encompass all major advertising channels, including Google Ads, Bing Ads and Facebook Ads. We also integrate other digital marketing tactics like SEO, email marketing and social media management to create a holistic approach to promoting your brand.
Extensive Market Research
Accurate and comprehensive market research forms the backbone of any successful PPC campaign. At Thrive, we don’t just create ads; we delve deep into market analytics to understand the dynamics of your industry, the competitive landscape and the behaviors and preferences of your target customer base.
