Thrive Services Used
Pay-Per-Click (PPC) Advertising
From the Client
A provider of portable restroom rentals for construction sites, events, etc., needed Thrive Internet Marketing Agency’s expertise to generate more online orders and achieve a clear return on investment (ROI). Due to the nature of its vertical, most users prefer phone calls to ordering online.
Our PPC experts recommended using CallRail to manage incoming leads and gather accurate sales data easily. Within only six months, Thrive has helped the client obtain a 203% increase in phone calls and an 89% improvement in conversion rate.
Cost Per Acquisition (CPA)
Click-Through Rate (CTR)
We evaluated the client’s current performance to establish appropriate goals and implement data-driven marketing strategies. Since the company had no Google Ads account data, our PPC marketing experts set up a new account to measure the client’s ad performance.
The company’s website was also not sending any traffic data back to Google Analytics. Our team performed an account audit to ensure all tracking and conversions were set up correctly.
Thrive’s data-driven paid advertising strategy resulted in a 8% increase in click-through rate (CTR), a 71% decrease in cost-per-acquisition (CPA) and a whopping 203% increase in phone calls.
We highlighted the importance of tracking and recommended call-only ads to address the client’s challenges.
Initially, we set up an Excel spreadsheet where the employee receiving the calls would have to enter the details of the call and determine whether it was good quality.
We later recommended using CallRail, a call-tracking software, to decrease the number of repeat callers via the ads. Doing so has allowed us to import sales values into the account and use return on ad spend (ROAS) as a metric for a lead generation account and Google’s value-based bid strategies. We have since been able to track the calls more effectively and feed data into Google Ads to optimize for more conversions.
Testing was also an imperative part of the initial PPC phase. Since the client wanted to expand into new locations, we did research on each potential new location and guided the client on which locations to launch first. This helped us understand which campaigns and PPC strategies were effective and implemented them across different campaigns and geographic locations as the business expanded.