Thrive Services Used
Search Engine
Optimization (SEO)
Project Overview
Next Level Speech Therapy, a licensed and vetted group of speech-language pathologists (SLP) offering in-person and teletherapy services to school districts, needed to improve its online visibility to enhance conversion performance. The organization struggled to rank for important industry keywords and attract leads from school administrators searching for contracted SLP support.
Next Level Speech Therapy partnered with Thrive Internet Marketing Agency to improve organic search visibility and boost keyword rankings. The goal was to increase monthly conversions by making the website easier to find and more relevant to searchers. Thrive focused on foundational search engine optimization (SEO) improvements along with authority-building outreach and content adjustments that aligned with what decision-makers were actively searching for.
Thrive implemented a focused SEO roadmap that combined technical updates with targeted content refinement. These changes produced significant gains in visibility and user engagement, including a 400% increase in organic conversions.
The Results
+400%
Organic Conversions
+167%
Contact Form Submissions
+90%
Monthly Traffic
+86%
Organic Traffic
Thrive’s SEO work helped Next Level Speech Therapy build momentum across visibility, traffic and engagement. The company saw:
- +61% new website users
- +38% new organic users
- +50% returning organic users
- Domain Authority improved from 14 to 21
- Multiple top 10 Google rankings for core industry terms
- +167% unit sales
- +86% organic traffic
The progress at Next Level Speech Therapy demonstrates how consistent SEO work can enhance visibility and drive lead flow. The company is now in a stronger position to reach school districts that need reliable SLP support.
The Execution
Thrive developed a focused SEO plan to enhance Next Level Speech Therapy’s overall visibility. The work involved:
Technical Improvements
Thrive began with core SEO updates that strengthened the website’s foundation. Missing metadata was added to key pages, and headings were corrected on service pages. These improvements helped search engines interpret the site more accurately and increased its presence in search results.
Authority Building
Link acquisition played a vital role in the strategy. Thrive secured backlinks from trusted websites to enhance the site’s search engine ranking. This work moved the company’s Domain Authority from 14 to 21. Higher authority helped the site compete for more competitive industry terms.
Keyword Growth
Thrive focused on improving rankings for terms related to SLP services, speech therapy agencies and speech teletherapy. These keywords now appear in the top 10 positions on Google. Stronger rankings attracted visitors who were actively seeking therapy support.
Content and Funnel Refinement
Blog content was optimized to attract early-stage visitors. Internal linking guided these users toward service pages where they could request support from an SLP. This helped increase conversions and created a smoother user experience throughout the site.
Audit-Driven Strategy
The client communicated very little throughout the engagement. Thrive relied on audits and performance data to steer the strategy. Audits revealed issues with metadata, authority and keyword alignment. Addressing these gaps produced immediate improvements in visibility and engagement.
The Next Steps
Thrive will continue refining the site to support stronger visibility and lead growth. The next phase involves expanding keyword coverage for high-intent terms that are relevant to school districts. Thrive will also strengthen the internal linking structure to guide more users toward the pages that drive conversions.
