Thrive Services Used
Search Engine
Optimization (SEO)
Content Writing
Meta Ads (Facebook
& Instagram)
AI SEO
Project Overview
A manufacturer of OSHA-certified lifting equipment partnered with Thrive Internet Marketing Agency to strengthen its ability to attract qualified buyers online. The company designs and builds custom man baskets, forklift baskets and material platforms used in industrial settings where safety and durability are non-negotiable. Although their products are trusted in this field, they have struggled to gain traction in search results and wanted a steady flow of inbound leads.
Thrive’s approach centered on search engine optimization, starting with technical website improvements and then consistent content creation and link-building efforts. This combination allowed the business to connect with its niche audience, grow keyword rankings and turn visibility into real customer inquiries. Since the partnership, the company has generated 203 conversions and welcomed 11,666 new website users.
The Results
+68%
ChatGPT Search Traffic
+24K
Pageviews
+11,666
New Website Users
+203
Conversions
Since partnering with Thrive, this industrial equipment manufacturer has experienced consistent growth driven by a focused SEO strategy. The client achieved:
- +11,803 total users
- +3.04% conversion rate
- +15,441 sessions
- +1 minute and 10 seconds average time on page
One of the main priorities for the client was to rank on large language model (LLM) results for their products. These outcomes demonstrate significant progress toward that goal:
- +68% in ChatGPT traffic
- +47% in Bing traffic, the search engine powering ChatGPT
- AI-generated responses ranked the brand among the top U.S. suppliers for construction man baskets and skip pans
- Ranked #3 for “forklift man basket” in AI search results
- ChatGPT mentions of the brand grew from 7 to 12, according to Ahrefs’ Brand Radar
These results highlight significant growth in reach, credibility and brand recognition. Thrive’s strategic SEO foundation strengthened the client’s presence across traditional and AI-powered search platforms, which has set the stage for continued visibility.
The Execution
Thrive began by addressing the client’s need to reach a particular audience within a niche market. The strategy centered on driving qualified traffic and converting visitors into leads. While no significant challenges arose during the campaign, monthly reporting showed consistent improvements in visibility and engagement, confirming that the approach was working.
Content and Authority Building
To achieve these results, Thrive implemented a mix of tactics, including ongoing blog content creation, refreshing existing topics to capture relevant searches and launching backlink outreach to strengthen domain authority. These efforts helped position the client more prominently in search results and connected them with decision-makers seeking OSHA-certified lifting solutions.
Early wins came quickly, as the first content pieces delivered strong engagement and impressed the client with their industry relevance. Over time, steady growth in keyword rankings and organic leads became the most significant indicators of success. Increased visibility brought in more sessions and users and translated into measurable conversions.
Optimizing for LLM Search
As AI-driven search platforms began changing how users discover products and brands, one of the client’s top priorities became earning visibility in LLM results. Thrive refined its strategy to expand the brand’s presence across these new AI search environments.
To support this initiative, the team added FAQ and product schema to every product page, providing structured data that enhances machine readability. Additionally, Thrive created an LLMs.txt file, which is a resource designed to help large language models easily understand the website’s structure and the purpose of each page.
These enhancements strengthened how AI systems interpreted and referenced the client’s content. The most notable outcome was a 68% increase in ChatGPT traffic, which reflects a clear rise in relevance and visibility across AI-powered search results.
What’s Next?
Looking ahead, Thrive is building on these efforts with a focus on deeper search optimization. The goal is to strengthen the existing foundation and drive long-term SEO growth.