Thrive Services Used
Pay-Per-Click (PPC)
Advertising
Paid Social Media
Advertising
Project Overview
Thrive Internet Marketing Agency partnered with a U.S.-based dental recruiting services company that connects dental professionals with job opportunities nationwide. While the company’s primary market was domestic, its headquarters operated from Japan. As a result, the partnership required close coordination and consistent communication to align strategy and expectations across time zones.
Despite significant ad spend, high cost per conversion and fragmented campaign structures limited scalability. Thrive addressed these challenges by restructuring campaigns and delivering weekly performance reports to ensure alignment with the client’s international leadership team.
Through a strategic overhaul of campaign architecture and performance optimization, cost per lead decreased by 43%, while conversion volume increased by 35%. Thrive was also able to lower cost per acquisition by 36%. These improvements allowed the client to scale efficiently while maintaining strict control overspend and lead quality.
The Results
-43%
Cost Per Lead
+35%
Conversion Volume
-36%
Cost Per Acquisition
$10K
Total Conversions
The Execution
Early in the engagement, Thrive encountered several challenges, including initial resistance to changing the existing campaign structure, strict reporting requirements and the complexity of managing a large monthly budget. These factors required a disciplined approach to demonstrate early impact.
To overcome these challenges, Thrive implemented the following execution strategy:
- Account Audit: Thrive began with a performance audit of the previous three months to identify inefficiencies in campaign structure. This review guided a revised strategy for the client’s employer-focused campaigns.
- Keyword Optimization: Thrive continuously monitored keyword performance, scaling top-performing keywords and pausing underperforming ones to improve efficiency and lead quality.
- Ad Copy Testing: The team introduced new headlines and descriptions and implemented state-based keyword insertion to increase relevance across targeted locations.
- Negative Keyword Expansion: Search term reports were reviewed regularly to identify and add negative keywords. This reduced wasted spend and filtered out irrelevant traffic.
- Budget Pacing & Daily Performance Review: Thrive reviewed campaign performance daily and actively managed budget pacing to ensure spend was allocated to the highest-converting campaigns.
Over the course of the engagement, Thrive’s consistent execution built strong client confidence. Within three months, performance improvements established the trust needed for the client to fully adopt Thrive’s recommendations. By aligning strategy with clearly defined key performance indicators (KPIs), Thrive achieved the client’s exact performance targets and delivered results that matched their cost and conversion goals.
The Next Steps
After completing the campaign setup and achieving their desired KPIs, the client elected to transition their marketing efforts in-house. Thrive supported this decision after delivering a fully optimized campaign structure and establishing performance standards that could be maintained internally.
