Thrive Services Used
Search Engine
Optimization (SEO)
Pay-Per-Click (PPC)
Advertising
Paid Social
Media Advertising
Organic Social Media
Marketing
Project Overview
A well-known athletic footwear and urban lifestyle apparel store sought to boost its digital presence and online revenue. Despite having a strong brand identity and a loyal customer base, the company struggled to manage multiple marketing channels simultaneously and maximize revenue growth.
Thrive Internet Marketing Agency took over the client’s digital marketing campaigns to help them focus on their core business activities and improve their online performance. By leveraging a mix of paid and organic tactics, Thrive successfully helped the client achieve its goals, driving a remarkable 139% increase in organic revenue growth, a 217% boost in paid social media conversions and a 49% increase in social media reach.
The Results
+139%
Organic Revenue
+39%
PPC Ad Conversion Value
+217%
Paid Social Media Conversions
+49%
Organic Social Media Reach
Thrive’s laser-focused marketing campaigns helped the client capture new audiences and strengthen engagement with existing customers, ultimately translating into higher conversions and improved return on investment.
Search Engine Optimization
- Organic Revenue: +139%
- New Website Users: +19,973 (9.3% MoM)
PPC Advertising
- Ad Conversions: +23%
- Ad Conversion Value: +39%
- Average Cost Per Click: $0.48
- Average Monthly Impressions: 366,665
Paid and Organic Social Media
- Conversions: +217%
- Conversion Value: +215%
- Published Posts: +562
- Audience Reach: +49%
- Instagram Followers: +34K
- Sessions: +29,217 (8.9% MoM)
This partnership also yielded impressive results year-over-year (February 2025 vs. February 2024):
SEO
- Sessions: +2,709%
- Total Users: +2,069%
- Total Organic Users: +444%
- New Users: +1,879%
- New Organic Users: 399%
- Purchases: +100%
- Revenue: +100%
- Organic Traffic: +637%
PPC Advertising
- Ad Clicks: +36%
- Click Through Rate (CTR): +2%
- Ad Conversions: +25%
Organic Social Media
- Impressions: +9,733%
- All Posts Engagement: +28,469%
- Post Reactions: +1,689%
- Followers: +100%
- New Followers: +100%
- Engagement Rate: +100%
The Execution
Thrive developed and executed a holistic marketing strategy tailored to the client’s unique needs, ensuring every campaign across channels worked cohesively to maximize brand reach and revenue growth.
Paid Social and PPC Advertising
Paid social and PPC were the primary drivers of sales, with a heavy focus on promotional content. Thrive created high-performing ad creatives aligned with seasonal and monthly promotions, ensuring campaigns remained relevant and engaging. By continuously optimizing PPC campaigns, Thrive improved click-through rates while reducing the cost-per-click, maximizing the return on ad spend.
Search Engine Optimization
For SEO, Thrive targeted collection pages to boost organic traffic and executed a backlink outreach campaign to improve domain authority. Regular performance monitoring through quarterly business review (QBR) reports allowed for data-driven adjustments, ensuring sustained search visibility and organic revenue growth.
Organic Social Media Marketing
Organic social media was managed with a high posting frequency to maintain brand visibility and engagement. Thrive worked closely with the client to educate them on OSM’s role as a brand-building tool rather than a direct revenue driver. Content strategies were also refined based on engagement analytics.
Additionally, Thrive provided crucial technical support to resolve issues affecting performance. The team addressed problems in the Google Merchant Center by providing a step-by-step troubleshooting guide and ensured accurate revenue reporting by correcting discrepancies in TS reports. These efforts helped maintain data integrity and streamlined marketing operations.
The next phase of the strategy will focus on further audience expansion and enhanced promotional planning to maintain upward momentum.
