Lone Star Cremation partnered with Thrive Local to improve its online reputation and generate more 5-star reviews.
Through carefully timed review requests and customized messaging, Thrive Local helped this family-owned business grow its online reviews by an impressive 363%.
+363%
New Reviews in 5 Years
292+
Total Reviews
Project Overview
Unlike most industries, where review requests can be sent immediately after service, the cremation business requires a thoughtful approach. Sending a request too soon could feel intrusive or insensitive, while waiting too long could reduce engagement.
Recognizing this balance, Thrive Local worked closely with the Lone Star Cremation team to create well-timed review request campaigns via email and SMS. These campaigns were designed with compassionate language, carefully timed delivery and a personal touch aligned with the family business’s values.
The Results
Since partnering with Thrive Local, Lone Star Cremation has substantially improved its digital presence and reputation. From only 63 reviews at the beginning of the partnership, the company now has more than 292 new reviews – a 363% increase over five years.
About the Client
Lone Star Cremation is a family-owned cremation service that has been serving North Texas families since 2004. It is the first company in the Dallas-Fort Worth area to offer online arrangements that allow families to complete necessary forms and authorizations in under 20 minutes.
