Web Design Services
Search Engine Optimization Services
Content Writing Services
Project Overview
The results of these efforts were very impressive. These numbers reflect a comparison from January 1 – June 30, 2015 vs. the same timeframe in 2016:
- +42% organic search traffic
- +155% online leads
- +257% in conversion rate
- +281 improvement of keywords in the top 5
After one year of implementing a custom digital marketing strategy, these areas showed great improvement. Today, Stovall Construction continues to reap the rewards of revising their web presence and marketing efforts.
The Strategy
Stovall Construction wanted to increase their brand awareness and quality leads online, so they partnered with Thrive Internet Marketing to help develop a successful marketing strategy. Stovall Construction and Thrive chose three tactics to help increase web traffic:
The Execution
Thrive’s digital marketing experts audited Stovall’s current website and identified areas of opportunity. While a web designer created a highly functional WordPress website that utilized custom content, a Search Engine Optimization (SEO) specialist implemented a strategy that included these vital services:
- Utilized focused keyword trends that targeted Stovall’s precise audience.
- Created targeted blog content that used appropriate keyword phrases, and were optimized for search engines. These blogs were then shared in the appropriate channels.
- Placed proper metadata, image tags and alt tags to ensure a highly-optimized website. This tactic is ongoing; the website is audited on a regular basis to reflect trends in the industry.
- Developed appropriate external and internal backlinks to help Stovall move up in rankings and search engines.
- Designed a better user experience using analytics filters and clear calls to action.
