Sometimes it’s hard to recognize which strategies are best for website marketing, but we have our ways of identifying them – endless research, expert collaboration, monitoring algorithm changes, and much, much more. The best website marketing methods are constantly evolving, which is one reason why we love our job – there is always something fresh to discover and the changing landscape of the Internet keeps us on our toes!
We want you to be in the loop with us, so we’ve compiled another list of news, articles, and resources that we found informative or thought-provoking.
The Best Website Marketing Resources of This Week
Without further ado…
Google has released a whitepaper about Quality Score and how to optimize for it
What is Quality Score and why is it important?
If you are doing any paid advertising in Google AdWords (Pay Per Click), there is an often overlooked metric that Google doesn’t have displayed by default, but can (and should!) be enabled so you can see how the quality of your ads stack up.
Because the Quality Score impacts not only the position of your ad, but also the price you pay, ensuring all of your ads have the highest Quality Score possible for the keywords you are targeting will ensure you are getting the maximum return on your investment in Google AdWords PPC.
Pin Drop app is now in the U.S.
Pin Drop – an iPhone app and website which lets you save, organise, and share locations – has now launched on the US app store with new collaborative mapping features and the ability to have multiple profiles.
Why intelligent automation is rejuvenating email marketing
Email marketing is an important form of online marketing, although people have questioned whether or not it might be on the decline in recent years. Email automation is changing all that by allowing you to customize which elements of your audience receive what content in order to serve up a custom offering that is tailored to the recipient.
The Ultimate List of Marketing Statistics
– “Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.”
– “50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.”
– “On average, we conduct 12 billion searches per month on the web in the United States.”
These facts are some of the many points found on this list of Internet marketing statistics, all of which emphasize the importance of digital marketing and how it influences the business world.
What are the best website marketing insights you’ve gathered?
We’d love to hear what you’ve discovered lately, either on the Internet, as a business owner, or even as a consumer. The best marketing strategies are collaborative, so please tell us your ideas and questions in the comments below.
Would you like to delve into website marketing strategies even deeper? Contact us for a friendly chat!