Some believe that email marketing campaigns are no longer effective. However, that is simply not the case. When done well, email marketing can still be an effective part of your digital marketing strategy that can deliver impressive results.
If you’re still on the fence, take a look at these interesting statistics that will help convince you that email campaigns remain an indispensable tool in your marketing arsenal. What’s more, by understanding these stats and consumer behaviors, you can improve your current email marketing strategy.
What is your audience looking for?
Every year, close to 103 trillion emails get sent. Above all else, consumers like to use emails for shopping, especially when it comes to spotting a deal. In fact, 60% of consumers have admitted to subscribing to one of their favorite stores’ mailing lists just to receive emails about specials. If possible for your business, consider including exclusive sales and other intriguing offers in your emails every now and then to keep your audience engaged.
How does it look on a mobile device?
Thanks to mobile devices becoming more popular by the day, it is really effortless to check what is going on in your inbox and stay connected to brands. According to Litmus, the vast majority of people are checking their emails via an email app for iOS devices on their iPad or iPhone. Gmail is the second most popular, with over 1.4 billion users. So, to stay relevant to the times, it is key that you focus your attention to mobile devices. Your email marketing campaign has to be eye-catching and easy to read on mobile devices, or you will be missing out.
When should you hit send?
In addition to optimizing your email marketing campaign for mobile devices, you also need to think about when to send your emails. Do you know the best time to send out email campaigns?
According to Omnisend’s research that examined more than two billion campaigns in detail, the best time to send your marketing emails is at the beginning of the month, even better when it can happen before the 11th of the month. Although campaigns which are sent after the first 10 days do not perform that much worse, it is still best to try and send it at the start of a month.
In addition to sending it on the right day of the month, you also have to make sure that you send it at the optimal time. According to the study, the very first thing that over 50% of people do when they get up is check their email. Therefore, for the best open rate, try to send your emails at about eight in the morning.
That being said, it’s been found that click-through rate often suffers in the morning. So, if click-through rate is more important to you and your business goals, it is better to send your emails at the end of a typical workday, at about 5pm.
What makes consumers label emails as spam?
Did you know that more than half of emails get labelled as spam? This means that if the content of your email seems irrelevant to your audience or you send emails too often, it is not uncommon for your target audience to flag your emails as spam.
As a matter of fact, more than 80% of users feel that the majority of the emails they receive are not very useful! And, sadly, they are not the only ones… Only about one in two marketers believes that the emails that he/she sends to the subscriber list is actually helpful.
How can you grow your list of subscribers?
In general, landing pages are the most effective strategy for subscriber capture and list building. It boasts a success rate of almost 25%. By contrast, pop-up notifications have a success rate of slightly more than 4%. If you can, try to avoid relying only on a standard, static sign-up box, as it’s conversion rate is generally around 2%.
We hope these statistics help encourage you to prioritize email marketing in your digital campaigns, and help improve them even more!