As a franchise owner, you have the backing of a bigger brand, but you still need to bring local customers to your location. Enter mobile marketing.
While you can market as much as you want on desktops, today’s mobile usage will ultimately drive new customers to your franchise location.
According to SmartInsights, 80 percent of smartphone owners use it to search on the internet. Sadly, a survey conducted by G/O Digital-Frandata found that most franchisees do not have a mobile-optimized website. Therefore, they are failing to take advantage of the power of mobile marketing.
You do not need to follow this trend.
Harnessing The Power Of Mobile Marketing
Businesses that use mobile marketing are more likely to attract today’s customer. In fact, a study by Web.com found that 84 percent of small businesses in the United States have seen an increase in business activity through the use of mobile marketing.
As a franchise owner, you cannot afford to ignore the potential ROI on franchise marketing through mobile devices.
There is much power in mobile marketing, and it is a cost-effective way to reach targeted customers. Text messages, push notifications through an app, and even mobile alerts are all effective ways to catch the attention of your target audience.
9 Key Franchise Marketing Strategies For Companies Going Mobile
Let’s look at the 9 keys for your franchise mobile marketing strategy.
1. Start With The Right Foundation
Before you can start with marketing, you need a mobile website. This is what will be the foundation for you to deploy your franchise marketing strategies.
You need a single website that is responsive in design and caters to mobile and desktop users alike. A mobile viewer should be able to browse through your products and website without hiccups.
2. Target The Right Keywords
Keywords are not just for content marketing. They are also a huge benefit to mobile marketing.
You must target the right keywords when you are advertising to the mobile user. These include using your local area in conjunction with your content’s targeted keywords, says Entrepreneur.
For example, you run a local clothing boutique and your content is optimized for “boutique clothing.” You are based in Los Angeles, so now your mobile targeted keyword would be “Los Angeles Boutique Clothing.”
Mobile customers search local, so by adding in your location, you are already ahead of the game.
3. Be Clear In Your Call-To-Action (CTA)
Do not make visitors guess what you want them to do. Instead, be clear in your CTA. You need customers to call you, fill out a form, or sign up for your study.
One of the best ways to entice action is offering a discount or incentive for acting. Even if it is just a 10% off coupon.
4. Do Not Ignore Email Marketing
Per Pew Research, 87% of mobile users check email from their phone.
So, you need to optimize your coupons, newsletters, and announcements for those users too. Your email campaign should be in line with your mobile franchise marketing campaign to highlight promotions.
5. Prioritize Your Sales And Special Offers
When you are creating your marketing strategy, keep in mind that you do not have a huge window to attract customers. Instead, you need to prioritize the things that attract new customers — such as special offers.
6. Be Compatible With All Mobile Devices
There are hundreds of different mobile devices out there and you cannot predict who will visit your site on an iPhone and who will use a Google mobile. So, make sure your site is compatible with all mobile devices (including phones, tablets, and other mobile device types).
7. Use Google Maps For Locations
You must claim your local listing with Google Maps for it to show in their mobile search engine. Your location and contact details need to be verified and if there are changes, update them as soon as possible.
Consistency with your contact information will help boost your search engine ranking and ensure potential customers are able to find your local franchise location.
8. Don’t Ignore Content Strategies
Content is still king even via mobile.
Your franchise needs a content strategy that uses your brand’s powerful recognition with your local availability. You can do this by leveraging the power of call-to-action statements. Let users know where to reach you locally or tell them how to visit your nearby location.
9. Harness The Power Of PPCs
Pay-per-clicks are the ideal way to get more in-market consumers. You will pay a minor fee to get the lead, and it is still one of the most cost-effective franchise marketing strategies.
The right professional can help you optimize your PPCs for search engines, improving organic search engine ranks while attracting the right customer to your local store or website.
Bring In The Franchise Mobile Marketing Pros
Establishing a mobile marketing strategy requires a deep understanding of how mobile search engines operate and what today’s customer expects from a mobile site.
The team at Thrive can help. We are the leaders in internet and mobile marketing, and we help franchisees build their online and mobile presence.
We can help your franchise do everything from creating a responsive design to boosting your email marketing campaign for maximum visibility. We also help create and optimize PPCs.
Contact the team of franchise marketing gurus at Thrive Internet Marketing now by calling 866-908-4748 or contact us online with your questions.
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