LinkedIn is one of the most powerful online business tools available today. The world’s largest professional network has over 200 million members. Approximately 35 percent of them access the site daily. Two new users join this social network every second. Over 50 percent of users have a Bachelor’s or Graduate degree. These numbers show that LinkedIn enjoys tremendous popularity among professionals worldwide. But one of the best reasons to use LinkedIn is their “Company Page” feature, a tool which allows companies to engage in shameless self-promotion to their hearts’ content!
In a social media world of Google+, Facebook, and Twitter users who typically hate brand promotion, LinkedIn is the social media haven for business owners and social media agencies who wish to increase brand awareness and promote their products to their target audience. Because LinkedIn is a social media network that specializes in business, they actually encourage their users to create a company page to promote their latest news and products to their LinkedIn audience. If you want to grow your business and educate your audience regarding your brand, you should use this professional network as a social media agency to help you do so!
Here are six simple tips on how to promote your business on LinkedIn:
1. Set up a Company Page
This popular social network allows business owners to set up a company page, which functions as a social media outlet for businesses wanting to connect with their consumers. Over 100 million people are following more than two million companies on LinkedIn. These users might be interested in your products and services. Therefore, creating a company page that explains your brand, its mission, and the services it provides will help your business reach the active LinkedIn community.
2. Add Relevant Information
Setting up a company page on LinkedIn is not enough to increase brand awareness. If you want to promote your business and reach your target audience, you have to add relevant information. Your page can include company updates, pictures, links to products and services, career information, and a cover image. Write a compelling description of your business (and DON’T just copy content from your website or other social pages, as that will be considered duplicate content and hurt your brand’s online presence). Include keywords that are relevant to your brand. Share images of your products. This is the “sales” section of your company page.
3. Draw Attention with a Professional Cover Image
LinkedIn company pages are ideal for businesses, as you can use the company page to really promote your business without bombarding your consumer with too much self-promotion. Many social media sites require that you be sensitive to your audience and balance your self-promotional content with non-promotional content, but the LinkedIn company page is allowed to be all about your brand. If you want to get the most out of your page, add a professional cover image that reflects your brand. Choose a picture that is visually dynamic and grabs attention. Include a brief message in your cover photo that describes your business. This brand strategy will help you get more leads and reach a wider audience.
4. Optimize Your Page
A well optimized company page can boost your brand management efforts. In addition to using keywords on your page, it’s necessary to post fresh content regularly. Write unique descriptions and add short videos to your product page. Include keywords in the “Specialties” section. Remember, if you take content that your website, Facebook page, or Twitter profile is already using, the content will be seen as duplicated, and that is never good for your LinkedIn company page’s or website’s optimization. Make sure links to your website are easy to spot, as that will help you get more traffic to your website through the LinkedIn network.
5. Build your Network
If you have the time to use the LinkedIn company page comprehensively as a social media outlet for your business, take the time to research and connect with your clients and focus on building lasting relationships. Share content regularly, leave comments on other people’s posts, and offer exclusive deals. Join LinkedIn groups and take advantage of them to promote your business. Social interaction is a key part of LinkedIn.
6. Create a Group
Many business owners are using LinkedIn groups for brand management. Start a group and invite other professionals to join. This is an excellent way to get your company’s name out there and start earning recognition as a thought leader in your field. Answer other people’s questions, engage in conversations, and create polls. The more active your are, and the more time you put into using LinkedIn, the greater the benefits you will receive.
Looking for a Professional Social Media Agency?
Thrive Internet Marketing has years of experience with social media marketing and search engine optimization. We know how to create a LinkedIn company page that is optimized to attract more traffic and has compelling content that grabs viewers’ attention and encourages them to check out your brand’s website. If you’re interested in using a professional social media agency, contact us and we’ll show you how we can help you expand your brand’s influence and earn valuable business leads!