As a marketer, you know that social visibility is essential for the success of your social media profiles. When you earn high levels of social media engagement, it’s easier to earn a positive ROI from your social media interactions and ensure your brand gets the attention it deserves.
Why Social Visibility Matters
It doesn’t matter if you have the best social media profiles in the world: they’re not worth anything if nobody sees them. When you’re using your social channels to share news, updates, product announcements, and more, ensuring that you’re getting a high level of social media engagement is critical.
Unfortunately, figuring out how to produce social engagement can be tough, and lots of brands miss the mark.
How to Improve Your Social Visibility: 7 Tips
Whether you’re a new company looking to expand your followers or an existing brand who wants to drive more engagement, these tips can help improve the visibility and engagement of your social profiles:
1. Make Social Icons Visible on Your Website
Your website is the front page of your business. Making social icons as visible as possible on your website is one of the best ways to ensure visitors to your site acknowledge your social profiles.
For best results, use social icons rather than verbiage like “find us on Facebook.” Make them a color that stands out on your website, and place them in a visible zone of the site. This is typically in the footer or header bar of the page. There are many different inceptions of social media icons, ensure you experiment adequately to find the ones that work for you.
2. Optimize Your Profile
You know you need to optimize your content for visibility, but what about your social profiles? The more you optimize your social profiles, the easier it is for people to find the information they need. With this in mind, be sure that you fill out your profile’s bio and “about” sections accurately. Don’t forget to include some relevant keyword phrases throughout.
3. Start a Group
While it’s a commonly overlooked tactic, starting a Facebook group is a smart way to produce engagement on your posts. Groups are also available on LinkedIn. For best results, be sure to start a Facebook group that’s relevant to your brand and reflects the interests of your consumers.
Once you’ve started the group and optimized the profile, use it to answer questions, share relevant content, and gain feedback. Be sure your Facebook group doesn’t become a platform for self-promotion. This is alienating to your customers and other group participants and does not work in your favor.
4. Pin Posts to the Top of a Page
If you’re using Facebook, don’t forget to pin posts to the top of the page. In addition to making your posts more visible for viewers, it’s also a great way to earn more engagement on the posts you’ve worked so hard to create.
For best results, pin posts that offer relevant information. These posts which may include facts people need to know when first encountering your brand, FAQs, or guidelines. You can also pin posts that showcase sales or promotions or a contest you’re currently running.
5. Post Videos
Today, video content is rapidly emerging as one of the most valuable forms of content out there. In fact, experts predict that video content will represent 74% of all internet traffic by the end of 2017. With this in mind, it’s easy to see how video content can improve the engagement and social visibility of your profiles.
If you’re using a platform like Facebook or Twitter, post live streaming videos to make the most of your user base. While lots of marketers become confused about how to start using live videos, they have dozens of purposes. You can use them to lead Q&As, show your followers a behind-the-scenes glimpse of your brand, or introduce new staff members.
As is true with any form of online content, keep your live videos professional, high-quality, and relevant to your followers and brand.
6. Target Your Target Audience
As much as you can on social media, target your target audience. Wherever you can constrict your audience, set parameters to ensure your posts are reaching the right audience whenever possible. This can make a massive difference in the level of engagement your posts receive and the number of shares they get. Remember that your target audience is fluid and ever-changing, and can change over the years, so you’ll want to keep redefining your brand as you go.
7. Post at the Right Time of Day
While it sounds simple, posting at the right time of day can have a major impact on the visibility of your social posts. Because the “right time of day” changes depending on your brand and follower base, it’s smart to spend some time researching your analytics to figure out when your audience is more engaged and which are the most lucrative times of day on the various platforms you use.
Keep in mind that ideal times can change over the months, so it’s smart to keep your eye on the analytics to ensure you’re targeting the right times.
More Social Visibility Starts Here
While every brand wants more social visibility, many aren’t sure where to begin. Fortunately, understanding the simple ins and outs of social media can help you drive more social media engagement and ensure your social media profiles are working the way you want them to.
With simple changes like targeting your audience, setting parameters on your social posts, and even pinning posts to the top of the page, you can shift your social media interaction from ho-hum to outstanding in no time at all.
To partner with an agency that can help you improve your social visibility, contact Thrive Internet Marketing today! Our social media experts know how to ensure you get the most out of your social media efforts.