So you are an entrepreneur looking to increase your product footprint and compete with competitors in the market. You understand digital and e-commerce marketing and how technology is increasing exponentially, allowing you to generate additional revenue. The best way to maximize online visibility is to engage with your potential customers on a marketplace like Amazon
The first thing that might come to mind is to sell your products on social media platforms and utilize the potential of display ads. In such cases, identifying the right target audience can be challenging and you may not have an idea of the number of potential customers you can reach with your posts.
How about advertising on a platform that reaches nearly 150.6 million mobile phone users and has over 156 million subscribers? The platform that offers such a large number of potential customers is Amazon. The future of creating a larger footprint for your brand possibly lies within the folds of Amazon. It’s entirely plausible you’ll find your ideal consumer searching on this platform for a business just like yours.
Amazon offers four types of advertising platforms to its clients. This article covers the benefits of advertising on Amazon, advertising on Amazon for greater returns and building an Amazon advertising strategy.
4 Amazon Advertising Platforms and How to Enroll in Each
1. Sponsored Products Advertising Solution
In this category, you can have your product featured on the Amazon pages where it can be viewed by potential customers when they search for that particular type of product. When you opt for advertising your product under the sponsored products category, it will be featured on the first result page when a customer searches for a similar product type. This helps to increase your visibility and product sales. You can also decide your marketing budget and pay only for those clicks where customers have clicked-through to view your ads.
How to Enroll in Sponsored Products Advertising
Start by creating an Amazon seller central account, vendor account or a Kindle direct publishing (KDP) account. You can also opt for display ads and video testimonials of your products to be featured on the Amazon web pages. Then select the right keywords for your products that will help it come up in the search results. You need to decide the maximum amount you are willing to pay for the clicks. Then you need to decide your Amazon pay-per-click (PPC) budget and finally create the advertisement for your product.
2. Sponsored Brands Advertising Solution
If you have a plethora of products to offer to your customers, the best way to get started is to feature your brand with the help of Amazon’s sponsored brands category. You can customize your virtual merchandising and decide how you want your customers to navigate through the products under your brand.
In this scenario, you will get a chance to feature your brand at the top and the side of the landing page and on any search results pages.
How to Enroll in Sponsored Brands Advertising
First, you need to select the products that you want to feature and then make customized creative content for those products. You have to select the appropriate keywords for your products and bid for clicks. Amazon will review your ad and once your ad is approved your products are featured. This process often takes about 72 hours.
3. Sponsored Display (Beta) Advertising Solution
This is a unique option provided by Amazon that allows you to feature your product as a display ad. Amazon is a trusted brand and millions of users visit this eCommerce platform every day. The product audience is created according to the search history of the visitors. You can decide your budget and opt for a sponsored display of your product so that whatever and whichever web page your potential customer is surfing while online, he or she can view your ads featured by Amazon.
With optimal resources, you can reach maximum customers without any elaborate and expensive planning. You can also customize your product catalog.
How to Enroll in Sponsored Display Advertising
You need to be a part of the Amazon Brand Registry to access this feature. But first, you need to decide on your target audience. You need to allot a daily budget to get the ad featured and every day bid your amount. Then you select the products you want to feature in the display ads, and Amazon will automatically generate the ads and feature them across other web pages and applications.
4. Amazon Stores
This advertising feature by Amazon provides you a virtual Amazon storefront that features all your brands and products. You have the freedom to design the look of your store simply using the drag-and-drop design templates offered by Amazon. Start by creating your entrepreneurial stories to engage your customers and publish meaningful videos on your store landing page. Furthermore, you get your own amazon.com address. You can track your conversions and set your sales goals with the help of the insights reports generated from the activities of your store.
How to Enroll in Amazon Store Advertising
You need to build your virtual store with the predesigned templates offered without creating any code. You can customize the page by publishing videos, pictures and creative content about your products. Amazon will take about 72 hours to review your page. Once approved, you will have your site page with your amazon.com address.
How Does Amazon Advertising Pricing Work?
If you want to gain full access to the features of the Amazon advertising agency, you need to establish your daily spending and decide the highest amount you are willing to pay for the clicks made by your potential customers on your advertisements. Sponsored brands and sponsored display ads work based on a cost-per-click (CPC) feature where you only have to pay for the clicks made by the customer and not for posting and displaying your ads. There is no minimum amount required to place an ad. The good news is you can build your Amazon store for free.
If you need an expert team to assist you with getting your brand and products on Amazon then contact Thrive Internet Marketing Agency today. We have a team of Amazon marketing professionals who are well-versed in Amazon marketing tactics. Amazon advertising agencies, such as Thrive, provide you with optimal Amazon advertising solutions. Our Amazon experts provide you with analysis, insights and performance metrics about how well your products are faring in the online market.