While many companies assume that their business doesn’t need a blog, multiple case studies have shown that content writing is critical for a company’s success.
According to HubSpot, companies who prioritize blogging for business earn 67% more leads than those who don’t. What’s more, business owners who make blogging a priority are a whopping 13 times as likely to reap a positive ROI as their non-blogging competitors.
How’s that for persuasion?
To learn more about all of the reasons content writing is essential for a good online brand, read on.
7 Top Reasons Content Writing Is Critical For a Successful Brand
1. Blogging Moves Traffic To Your Website
For most online businesses, getting traffic to a website is the #1 concern. When a company prioritizes blogging for business, though, this is much less of an uphill battle. Instead of paying for traffic through PPC ads or buying email lists, companies that blog reap the benefits of organic traffic. Each blog you write is another page for Google to index, which means that blogging inherently boosts your online presence and makes it easier for users to find your page.
2. Blogging Boosts Conversions
Blogs are currently ranked as the #5 most trusted source consumers turn to for information online. Because of this, it’s clear that providing reputable information in the form of a blog can help readers find your site, connect with your message, and make their way through your sales funnel. This is especially true if you pair your blog posts with effective calls-to-action.
3. Blogging Helps You Share Your Unique Expertise
Every company wants to be seen as an authority in their industry, but this can be difficult without the help of a good blog. While PPC advertisements and email blasts don’t establish a reputation for relevance and quality content, blogs do.
4. Blogs Are Evergreen Content
If you structure your blogging efforts correctly, your individual posts will continue to drive traffic even long after their original publishing date. HubSpot, for example, reports that 70% of their online traffic comes from old blog posts.
5. A Website Without A Blog Simply Isn’t Complete
When a visitor finds a company’s website, one of the first things he or she often does is look for a blog. The absence of a blog communicates two things: one is that the company doesn’t care about content creation, and the other is that the company isn’t aware of how critical blogs truly are. Unfortunately, this will come across as a glaring gap to most consumers and may ultimately cost you traffic and conversions.
6. Blogging Helps You Develop Relationships With Consumers
Blogging is a very interactive form of content. People read and comment on your blogs and you, in turn, can respond. This helps strengthen consumer-company relationships for the long-term.
7. Blogs Help You Boost Your Content Creation Skills
As you write a company blog, you’ll get better at targeting your message and providing relevant material for your readers. This, in turn, will benefit your company for years to come.
Blogging For Business: A Critical Step
While many companies believe that blogging for business is a waste of time, it’s a crucial step to success.
If you need help building a company blog or finding quality content writing to populate it, contact Thrive Internet Marketing today!