While most website owners and bloggers know that content writing is important, figuring out how to produce fresh, original content can be tricky.
As the demand for content gets larger, the struggle to develop unique topic ideas and present them in a compelling way becomes more real. Luckily, there’s a way out.
Content marketing is a critical part of any good online strategy, and today we’re here to help you learn how to cultivate fresh content that benefits your brand and engages your customers. Read on to find out more.
Why Fresh Content Writing Matters
In the world of content writing, fresh content is about more than just looking good – it’s also about ranking well in Google’s search engine results pages (SERPs). That’s right – Google ranks content according to how “Fresh” it is – regarding timing and originality. While “Freshness” isn’t the only ranking metric you need to be concerned about, there’s no doubt that writing original, high-quality content on a regular basis is one of the best ways to secure a sustainable spot in Google’s SERPs.
5 Simple Ways to Create Fresh Content
Now that you know why cultivating fresh content is so important, let’s talk about how to do it. Simply follow these five tips to get started:
1. Get Involved In The Conversation
Social media platforms like Facebook, Twitter, Google+, and even Quora can be fantastic places to build a community and learn more about your followers’ interests.
What’s more, these platforms can also be the perfect place to mine for topic ideas. By locating relevant groups, threads, or conversations on any of these platforms, you can learn more about your audience and the topics they care about – both of which help you create fresh content both now and in the future.
2. Size Up The Competition
If you’re serious about good content writing, it’s likely that you’re already evaluating your competition. If you’re not, though, now is the time to start. By checking out your competitors’ topics and posting schedules, you’ll be able to cultivate an idea of what/when you should be posting. This, in turn, will make it easier to create a unique content schedule your readers love.
3. “Clip” Your Inspiration
Excellent content writing ideas are everywhere, and you’ll have a better chance of remembering them later if you “clip” them now. Use a service like Evernote or Pinterest to keep track of articles, advertisements, landing pages, and campaigns that inspire you, and then refer to them later when you are in need of some ideas.
4. Get Technical
When it comes to crafting fresh content, there are many tools designed to make the process easier. BuzzSumo, for example, allows you to research trending topics in your industry, so you can determine what’s ranking well and what your particular audience likes and engages with.
5. Hire A Copywriter
Sometimes, it’s harder to create fresh content without a second (or third) set of eyes. Hiring a copywriter can give you the distance you need from your company and product to come up with unique, relevant content writing ideas. This, in turn, helps keep your content fresher in the future.
Content Writing Wins: Fresh Content Takes The Lead
While there are many things that go into great content writing, crafting fresh, unique content is one way to stand out from the crowd. With these five tips, it’s easy to become a content leader in your industry, and to continually create original material your readers will love.
No time to manage your content writing efforts? No problem! Contact Thrive Internet Marketing today for personalized help!
