When it comes to construction company web design, standing out is key.
There are thousands of construction companies doing business, and the best way to secure your spot at the top is to build a beautiful, quality website your customers can’t wait to interact with.
To help you get started, we’ve compiled a list of our top ten construction company web design tips. Read on to learn more.
10 Professional Construction Company Web Design Tips
1. Opt For A Simple Design Template
User experience is everything when it comes to web design. A good construction company website will be simple, streamlined, organized, and easy to navigate. Think professional and crisp at every turn. Bonus points for a monochromatic color scheme and large, clean fonts.
2. Make It Easy To Navigate
Think about what information your customers will want when they visit your site and then ensure that information is easy for them to find. Any information that isn’t critical can be left out or shuffled to less prominent pages at the back of the site.
3. Optimize Your Site For Local SEO
Construction is a hyper-localized business. With this in mind, ensure that you’re optimizing your site appropriately. Include geographically relevant keywords in your page copy and keep your address information updated for quality local search results.
Remember that 18% of local searches lead to a sale within one day, so this could be a very lucrative move for your company.
4. Make Your Site Rich In Visuals
People want to see what your company can do, so be sure to wow them with high-quality gallery images of your work. In addition to being more effective and compelling than a written list of your services, images help differentiate you as a unique brand
5. Double-Check Everything
The best construction company websites are professional, well-written, and free of spelling and grammar mistakes, so be sure to double-check all of your content before it goes live.
6. Include Client Testimonials
Construction is an industry where consumer trust is extremely important. Because of this, it’s critical to include client testimonials on your home page.
7. Define Your Niche
Maybe you work on custom log homes or ultra-modern builds. No matter what your niche is, be sure incorporate the theme into your web design to help produce qualified leads.
8. Use Numbers To Your Advantage
When possible, add statistics and solid numbers to your web copy. Think “X% of our customers are satisfied,” or “Projects guaranteed to be completed in X days.”
9. Include Licensing & Insurance Information
Boost your professionalism by including information about your licenses and insurance in a prominent location on your webpage.
10. Start A Blog
It may seem like a blog isn’t relevant to a construction site, but it’s a great place to share compelling content and demonstrate authority to your customers.
Beautiful Web Design Starts Here
Great construction company web design can spell the difference between a successful sale and a lost lead. Feeling overwhelmed? Not to worry! Out team offers a full range of digital marketing services, including web design, SEO and blog content writing. To ensure your site ranks among the best of them, contact Thrive Internet Marketing today!
