If you’re like most marketers, you want your digital marketing to get better in 2017, not worse. Unfortunately, there is a whole host of marketing mistakes that can result in some negative outcomes. From taking on too much to neglecting to do your research, it’s easy to make inadvertent slip-ups that send your success rate down rather than up. With this in mind, consider reviewing your tactics with our list of the top ten common digital marketing mistakes to avoid.
10 Dangerous Online Marketing Mistakes To Avoid
Protect your business and your reputation by avoiding these common digital marketing mistakes:
1. Taking On Too Much, Too Quickly
Digital marketing takes work – a lot of it – and it’s tough to be successful if you’re taking on too much all at once.
While things like content creation, SEO, and social media are all fantastic tools, they quickly get overwhelming unless you go into them intentionally, and have a plan in place to disperse the work load.
2. Neglecting The Sidekicks Of Digital Marketing
While digital marketing is by far the most buzzed-about type of marketing in today’s climate, it’s not the only one that matters, and it can’t exist on its own.
Because of this, marketers who forget to focus on other pursuits, like advertising and print marketing are likely to miss out on a large potential segment of clients.
3. Not Developing A Clear Marketing Plan
Digital marketing only works as well as its blueprints, and a streamlined plan is essential to keep everything running smoothly. This plan should include details ranging from which social platforms you intend to use, to how much content you plan to publish and when you’ll distribute it.
4. Putting Out Lots Of Low-Quality Content
While it’s understandable to want to populate your social profiles, blogs and websites, you’ll end up paying a high price if you do this with forty low-quality blogs rather than ten great ones.
5. Curating Content Poorly Or Randomly
Curated content can (and should) play an important part in your digital marketing strategy, but you need to approach it carefully. Sharing irrelevant content just because it’s popular online won’t get you anywhere, and it will likely drive your existing audience away.
With this in mind, curate only the content that’s relevant to your audience, and personalize it by adding a preface or commentary.
6. Not A/B Testing Your Campaigns
If you’re not A/B testing, you’re missing out on conversions. With this in mind, A/B test all of your campaigns to ensure that the one you settle on is the most effective and efficient.
7. Focusing Too Much On Keyword Inclusion
Keywords are still an important component of digital marketing, but they’re far from the whole picture. Avoid focusing too intently on keyword inclusion and instead pay attention to things like relevance and intent.
8. Optimizing Your Site Too Much
While optimizing your site is a good SEO tactic, over-optimizing it will damage your rankings and drive away your customers.
9. Neglecting Paid Search Advertising
While organic search is important, paid search can help you rank and produce results quickly, which is great for a growing company.
10. Forgetting To Disperse The Load
To put together a great digital marketing strategy, you need quality help. While many brands attempt to go it on their own, this only leads to burnout and sub-par results.
Better Digital Marketing Starts Today
While it can be tough to master the ins and outs of digital marketing, being aware of these ten common online marketing mistakes to avoid can enhance your marketing in a huge way. To take your marketing even one step further, contact Thrive Internet Marketing, your source for professional, quality online marketing services.
